Mohammed Arif
Sr. Sales & Marketing Executive ∙ Major Accounts Relationship Manager ∙ Corporate Marketing Campaigns ∙ Business Analysis ∙ Forecasting ∙ Strategic Planning ∙ Team Building
Jeddah
Summary
Accomplished sales and marketing executive with extensive experience in creation and execution of annual marketing plan, developing and managing sales process, participating in executive staff meetings, setting direction and policy. Customer relationship management professional acting as central point-person between two large corporate accounts, to facilitate ease of doing business. Creative thinker with focus on developing corporate identity and internal brand campaigns with measurable results. Take-charge leader, who embraces challenging projects, meets harsh deadlines and utilizes metrics to measure progress.
Overview
12
12
years of professional experience
4
4
Languages
6
6
years of post-secondary education
Work History
SALES & MARKETING MANAGER
BIN HARKIL CO. Ltd.
Jeddah, 02
1 2019 - 2 2024
- Key Customer Relationship contact for two large national account worth SAR22 million and SAR13 million annually
- Central point person to smooth communications with relationship roadmap, contract dashboards, provide consistency and ease of doing business.
- Managed national account sales teams, instituted process improvements, facilitated key information technology initiatives, contract negotiations, RFI’s, RFP’s, major account presentations to grow sales by 5% annually.
- Facilitate cross-functional teams to solve customer problems and be more responsive to customer needs. Teams included fellow managers of other divisions and middle management, sales account team, fulfillment customer support and technology operations. Responsible for turning around turbulent initial fulfillment relationship.
- Monthly business unit review with sales team to plan sales and marketing strategy to increase sales.
- Track all activity with defined monthly metrics, quarterly and annual benchmarks. Provide monthly reports to senior management.
- Developed strong brand identity, driving high-quality lead generation for corporate website
- Led targeted social media campaigns on LinkedIn, Facebook, Instagram, and Google to boost brand engagement
- Engaged with key clients for feedback, enhancing service standards through actionable insights
- Launched and managed www.binharkil.com, establishing company's digital footprint
- Produced tailored marketing materials for each business division, solidifying market presence
- Increased website traffic by over 152,000 visitors monthly, demonstrating successful marketing initiatives.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers
- Prepared sales presentations for clients showing success and credibility of products
REGIONAL MANAGER
CONSTRUCTION SPECIALITIES INC.
03.2014 - 01.2018
- Exceeded Western Region sales targets for EPG, driving significant profit growth and surpassing KPIs
- Crafted and executed strategic sales plans, enhancing B2B and B2C market share in line with corporate goals
- Led and inspired team of 10, including 4 sales experts, to cultivate high-performance culture
- Elevated Jeddah Branch revenue to $14.3 million in FY 2015-2016, achieving 11% annual growth
- Pioneered new product introductions in Western market, increasing orders by 40% and adding $320,000 in revenue
- Executed targeted marketing strategies, building dedicated client base and turning new accounts into top performers in 2016
- Boosted average monthly sales per representative by 50% in six months through dynamic leadership and sales training programs.
- Boosted regional sales by implementing targeted marketing strategies and fostering strong client relationships
- Increased customer satisfaction with timely resolution of escalated issues and proactive communication on product updates
SALES & MARKETING MANAGER
CENTURY MECHANICAL SYSTEM
07.2011 - 02.2014
- Spearheaded establishment of Al Khobar branch for CMS, successfully securing over 30 key accounts
- Recruited and led dynamic sales team, fostering their growth and development
- Defined and tightened sales strategies, activities and reporting of 6 Sales Representatives to drive quarterly growth increasing overall sales from zero to over SAR 11 million in sales.
- Valued business partner delivering above and beyond client expectations, securing contracts and referrals through results.
- Built a sales and marketing support staff consisting of a sales coordinator & IT expert. Together this team created overall marketing plan, marketing collateral consistent with new corporate brand, a website highlighting customer events and capabilities, personalized presentations, tradeshow and event management, monthly sales meetings and sales training.
- Cultivated high-level relationships with diverse stakeholders, including C-suite executives and industry professionals
- Drove entire sales cycle, adeptly targeting top prospects, crafting client solutions, and securing deals
- Implemented robust reporting systems to monitor prospect engagement from initial contact to final closure
- Achieved consistent 30% annual increase in regional client base
- Collaborated with cross-functional teams to tailor solutions, ensuring competitive pricing and service excellence
- Expertly negotiated contracts, ensuring favorable terms and conditions for CMS.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement
BRANCH MANAGER
EBACO PROJECT CENTER
01.2009 - 06.2011
- Establishment and development of Ebaco's Eastern Region Branch, transforming it from inception to fully operational entity
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded
- Opened corporate business in diverse vertical markets from Hospital, manufacturing, schools, colleges, banks and advertising companies.
- Successfully registered Ebaco as authorized vendor with key clients including KFUPM, ARAMCO, SABIC, National Guard Health Affairs, and Royal Commission
- Strategically mapped new market segments across major Eastern Region areas such as Dammam, Dhahran, Qatif, Al Hasa, and Jubail, enhancing market penetration
- Crafted and executed comprehensive business plan and sales strategy for Eastern Region, driving sales growth and ensuring profitability
- Recruited and trained high-performing sales team, aligning with senior management's criteria and equipping them with action plans for effective lead and prospect management.
- Evaluated project applications and verified with outline specifications to approve, reject and recommend adjustments
- Became an extension of the client team in understanding the details necessary to translate their vision into a aesthetic reality
AGENCY MANAGER
ICICI Prudential
04.2006 - 12.2008
- Strategically trained and certified 100+ sales advisors in IRDA regulations
- Awarded Blazer of Honor for ranking 7th nationally among 5,000 peers
- Executed landmark individual policy sale of Rs 1.5M
- Exceeded sales objectives, generating remarkable Rs 1.2B in 9 months
- Led high-net-worth (HNI) client acquisitions and high-caliber advisor recruitment.
- Led monthly team meetings to review performance metrics, address challenges, and celebrate successes as cohesive unit
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service
- Trained and guided team members to maintain high productivity and performance metrics
- Recruited trained, and mentored high-performing team of insurance agents, fostering professional growth and development
Education
Business Administration And Management
Institute of Management Studies
Ghaziabad 04.1998 - 05.2000
BACHELOR OF COMMERCE - Accounting And Finance
AMU
Aligarh 03.1994 - 07.1997
H.T.M - Computer And Information Sciences
NIIT
Aligarh 04.1997 - 03.1998
Skills
Consultative Sales Techniques
Business Development
Competitor Analysis
Sales Reporting
Lead Identification and Generation
Multitasking Abilities
Market Research
Teamwork and Collaboration
Direct Sales
Sales strategy
B2B growth and retention
Sales Presentations
CRM Management
Social Media Savvy
Timeline
REGIONAL MANAGER
CONSTRUCTION SPECIALITIES INC.
03.2014 - 01.2018
SALES & MARKETING MANAGER
CENTURY MECHANICAL SYSTEM
07.2011 - 02.2014
BRANCH MANAGER
EBACO PROJECT CENTER
01.2009 - 06.2011
AGENCY MANAGER
ICICI Prudential
04.2006 - 12.2008
Business Administration And Management
Institute of Management Studies
04.1998 - 05.2000
H.T.M - Computer And Information Sciences
NIIT
04.1997 - 03.1998
BACHELOR OF COMMERCE - Accounting And Finance
AMU
03.1994 - 07.1997
SALES & MARKETING MANAGER
BIN HARKIL CO. Ltd.
1 2019 - 2 2024
Marital Status
Married
Personal Information
- Date of Birth: 07/01
- Nationality: Indian
- Driving License: Driving license category
- Visa Status: Tranferrable
Objective
Senior & Middle management position responsible for sales and marketing strategy to lead the team and yield consistent growth.
Core Competencies
Sales:
- New Business Development
- RFI/RFP Process, Contract Management
- Expense & Pipeline Management Forecasting
- Goal-setting and performance reviews
- Monthly Sales Meeting Facilitator
- Sales Training, Negotiation Skills, Selling Skills,
- Quarterly Client Business Reviews Sales Policy Guide Creation and Maintenance
Marketing:
- Development of company marketing materials, new website and quarterly newsletters
- Client Educational Seminars
- Trade Show Production and Results Measurement
- Customer Surveys
- Customer Feedback Recording
- Hired and trained Marketing Coordinator and Graphic Designer
- Marketing Library Maintenance
- PowerPoint Templates and Story Boarding for Major Presentations.
Leadership:
- Key Account Relationship Management
- Contract negotiation and Administration
- Company Meeting Speaker
- Connecticut Association of Procurement Managers Keynote Speaker
- Sales and Manufacturing Process Improvement Teams
- Rewards & Recognition Programs
- Reporting and Monthly Metrics
- Leadership Training & Team Building
Marital Status
Married
Personal Information
- Date of Birth: 07/01
- Nationality: Indian
- Driving License: Driving license category
- Visa Status: Tranferrable