Mohammed Ateya
Jeddah,Saudi
Summary
Accomplished professional with a strong foundation in negotiation and conflict management, complemented by extensive training in time management, presentation skills, and sales techniques. Recognized as a top sales representative, demonstrating exceptional ability in advancing negotiation strategies and key account management processes. Committed to leadership development and synergetic people management, with a focus on performance dialogue and coaching. Career aspirations include leveraging expertise in lean enterprise programmed to drive organizational success.
Overview
23
23
years of professional experience
4
4
years of post-secondary education
Work history
Regional sales manager
Lactalis Saudi Arabia
Jeddah, Saudi Arabia
10.2022 - Current
- Achieved consistent market growth with effective territory management.
- Developed competitive pricing strategies for increased market share.
- Attended trade shows, enhancing company's industry presence and potential leads generation.
- To strengthen customer relations, provided post-sale support as needed.
- Promoted an environment that fostered personal development amongst team members resulting in higher job satisfaction levels.
- Enforced adherence to legal guidelines and internal policies whilst conducting business operations.
- Instituted incentive schemes for staff motivation leading to enhanced productivity levels.
- Analysed market trends and competitor activities for strategic planning purposes.
- Collaborated closely with marketing department to align sales forecasts and inventory needs.
- Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
- Established budgets for programme activities and controlled expenditure to meet targets.
- Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.
- Optimised sales methods to best engage, acquire and retain customers.
- Strategised cross-promotions with new and existing partners to expand sales and marketing opportunities.
- Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
- Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
- Supported front-line sales teams with well-coordinated administrative operations.
- Developed marketing plans to support department strategies.
- Customized promotional strategies to meet needs of different clients, products and services.
- Managed team of [45] staff, driving performance with motivational strategies to exceed sales targets.
- Conducted regular market assessments to stay current on trends and maintain readiness for changes.
- Forged productive relationships with key clients to enhance customer loyalty.
- Partnered with HR department in staff recruitment process to maintain high-performing sales team.
- Negotiated contracts with prospective clients to secure profitable deals.
National key account manager
lactalis Saudi Arabia
Khobar, Eastern Province
12.2019 - 09.2022
- Promoted products at trade shows, attracting new clients.
- Achieved an improved revenue stream by developing long-term client partnerships.
- Improved client retention with effective communication and problem-solving techniques.
- Conducted market research to identify potential new clients and sectors.
- Managed accounts, ensuring high levels of customer satisfaction.
- Formulated pricing policies according to company guidelines for maximised profitability.
- Strengthened brand presence through successful marketing initiatives.
- Liaised effectively between customers and internal teams; bridged communication gaps.
- Negotiated contracts for optimised financial performance.
- Delivered significant sales growth by implementing strategic plans.
- Handled resolution of account issues swiftly, maintaining client trust and loyalty.
- Coordinated with other departments for smooth operation, increasing overall efficiency.
- Analysed competitor behaviour, adjusting strategies accordingly.
- Developed and executed account management strategies for increased market share.
- Established strong relationships with key stakeholders to secure business longevity.
- Communicated new products and services to drive customer interest and boost sales.
- Highlighted growth opportunities within current client accounts and campaigns to increase revenue.
- Devised target customer strategies to meet business growth and profit objectives.
- Led client negotiations and supply contracts to achieve cost-effective outcomes.
- Created seasonal sales plans with varying stock and promotional strategies.
Regional sales manager
Lactalis Saudi Arabia
Abha, 'Asir Region
09.2018 - 11.2019
Key account manager
Lactalis Saudi arabia
Khobar, Eastern Province
03.2014 - 08.2018
Sales supervisor
Lactalis Saudi Arabia
Khobar, Eastern Province
03.2009 - 02.2014
Senior sales representative
Lactalis Saudi Arabia
Khobar, Eastern Province
01.2007 - 01.2009
Sales representative
Lactalis Saudi Arabia
Riyadh, Riyadh Region
05.2002 - 12.2006
Education
Bachelor of Commerce - Accounting
Mansoura University
Mansoura / Egypt 09.1995 - 06.1999
Skills
- Negotiation and Conflict Management: Merchants
- Time management training course
- Presentation skills course
- Sales training program “SELLING SKILL”
- Top Sales Representative
- Training and Coaching
- Lean Enterprise Program
- Store Wars Simulation
- Advancing negation
- KAMP – Key Account Management Process
- Performance Dialogue
- Leadership (leading the people within you)
- Synergetic People Management
Languages
English
Intermediate
Timeline
Regional sales manager
Lactalis Saudi Arabia
10.2022 - Current
National key account manager
lactalis Saudi Arabia
12.2019 - 09.2022
Regional sales manager
Lactalis Saudi Arabia
09.2018 - 11.2019
Key account manager
Lactalis Saudi arabia
03.2014 - 08.2018
Sales supervisor
Lactalis Saudi Arabia
03.2009 - 02.2014
Senior sales representative
Lactalis Saudi Arabia
01.2007 - 01.2009
Sales representative
Lactalis Saudi Arabia
05.2002 - 12.2006
Bachelor of Commerce - Accounting
Mansoura University
09.1995 - 06.1999
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