Mohammed Azhar
Riyadh
Summary
With over two decades of distinguished experience in the fire industry across the UAE, KSA, and Oman, actively engaged in all facets of business development and management.
Demonstrated expertise spans operations, finance, marketing, and human resources, with a proven entrepreneurial acumen for identifying opportunities and driving exceptional business expansion. Multi-faceted Regional Sales Manager promoting excellent record of meeting company-defined quotas through exceptional sales strategy. Mentors employees to develop top-performing team members. 20 years progressive career background combined with dedication to corporate growth and development.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Regional Sales Manager
Naffco
01.2024 - Current
- Led daily and weekly sales team meetings to monitor customer interactions, RFQs, and quotations.
- Managed RFQs to maximize conversion into sales orders, ensuring proactive follow-up on opportunities and analyzing losses for future improvements.
- Oversaw forecasting, job orders, SORs, LOIs, hot job accounts, revenue invoicing, and aging plans for operational efficiency.
- Supervised delivery logistics, including dispatch, drawings, material submittals, and samples to streamline processes.
- Coordinated with departments to expedite quotes, revisions, variations, and discounting, consistently exceeding targets.
- Engaged in customer meetings to negotiate and finalize agreements, evaluating sales performance and client satisfaction.
- Segmented customers based on relationships, nationalities, and performance to optimize service delivery.
- Managed CRM reports and deadlines to track sales progress and maintain records.
- Analyzed and mitigated risks associated with opportunities, improving win percentages through strategic adjustments.
- Facilitated communication between management and teams to enhance operational efficiency.
- Identified training needs and conducted Q&A sessions to improve sales team technical knowledge and presentation skills.
- Implemented management directives to align sales efforts and achieve objectives.
- Collaborated with Business Development, Marketing, and CRM teams to drive lead generation and response optimization.
- Demonstrated ability to achieve SAR 100 million sales targets independently with an open territory and customer base.
- Led teams to exceed SAR 500 million in sales targets when provided with open territory and customer base opportunities.
Chief Executive Officer
BTFS Fire Protection LLC
01.2010 - 09.2023
- Business Development Manager: 2010-2013
- Sales & Marketing and Business Development Key Strategist Director: 2013-2023
- Established agencies for Siemens Fire Alarm, Rotarex, Aerosol Statx, and Fire Pumps
- Managed projects valued between AED 50 million to 100 million annually
- Collaborated with major civil, MEP, and fit-out contractors including AE7, AECOM, Shaker, KEO, NEB, Consistent, Arcadis, Ginco, Alec, Alemco, Khansaheb, Dubai South, Dubai Airports, and Dubai Malls
- Engaged with Owners Associations, Emaar, Dubai Holding, Dubai Metro, Dubai Immigration, and FM companies for AMC projects
- In-depth knowledge of market competitors and brands such as EST, Siemens, Simplex, Gent, Notifier, Patterson Pumps, Armstrong Pumps, Tornatech Controllers, Clarke Engines, National/WEG/Marathon Motors, JCI/Tyco, and Victaulic
Senior Sales Manager
Sharjah Sessco
08.2005 - 02.2010
- Managed project and fit-out initiatives as well as AMC works in Sharjah and the Northern Emirates.
- Directed sales and marketing efforts encompassing all fire alarm and fire suppression systems.
- Mentored junior sales professionals in advanced selling techniques, resulting in accelerated career progression and enhanced contributions to overall team success.
- Achieved and Exceeded annual sales targets consistently by maintaining a proactive approach to lead generation and pipeline management.
- Delivered dynamic presentations at industry events to promote brand awareness and generate leads for the sales team.
Regional Sales Manager
Thompsons Specialties Ansul Agent
01.2001 - 11.2005
- Managed Ansul product portfolio including UL/FM listed products in the Oil & Gas sectors at Ras Laffan, Umm Saied, Qatar Gas, Ras Gas, QP, Qafco, and Qatar Steel, as well as at Weill Cornell University.
- Spearheaded sales and marketing efforts for Ansul Products and Victaulic Fittings.
- Marketed a wide range of fire safety solutions including fire extinguishers, CO2 systems, FM200 systems, Inergen systems, and kitchen hood systems.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
Education
Mechanical Engineering
Osmania University, India
India01.1998
Skills
- Business Strategic Planning
- Effective Management & Leadership
- Proficient in Communication & Delegation
- Forward Thinking & Strategic Risk Management
- Comprehensive Operations Management
- Expertise in Sales & Marketing Management
- Efficient Operations and Maintenance Oversight
- Proven Track Record in Project Management
- Skilled in Product Partners Management
- Competent in Accounts and Banking Management
- Expertise in Stores & Materials Management
- Capable Purchase Management
- Proficient in Design Estimation Management
- Experience Dealing with Leading Consultants in OA, TFM, and Fit Out
Accomplishments
- Market Sectors Expertise: Infrastructure, Sports Stadiums, Utility (STP, DCP), Oil & Gas, Industrial Substation Logistics, Warehouses, Cold Storage, Aviation (Airports, Aircraft Hangars), Military/Air Bases, Commercial, Residential, Malls, Hotels, Banks, Data Centers.
- Giga Projects Experience: Neom, Line Tunnel, Trojena, Oxagon, Magna, Seven, Qiddiya Theme Park, Qiddiya Speed Park, Sports Boulevard, Jeddah Tower, KAFD, KEC, Jeddah Central, Roshn, Al Ula Developments, Amaala, Red Sea, Al Shura Islands, Ruaa Al Madina, Sindala, Siranna Hexagon Shape Hotel.
- Key Contractors Database: Over 150 contractors including Elseif, Al Fowzan, Webuild, Alec, China State, China Railways CREC, China Harbour, Juffali, Al Fanayeh, Riyadh Villas, C&P, Specialised MEP, Hassan Allam, Kortek, Al Futtaim, BK Gulf, Shaporji, Voltas, Unimac, etc.
- Systems Expertise: Mechanical Systems: Sprinkler, Preaction, Deluge, Foam, FM200/NOVEC/Inert Gas, CO2, Fire Pumps, Black Seamless/ERW/GI Pipes, Grooved/Threaded Fittings, Preinsulated Pipes with Chilled Water Detection, HDPE Pipes, Fire Hydrants, Fire Hose Reels, Valves
Extra Low Voltage Systems: Fire Alarm, VESDA, BMS, Security CCTV, Access Control, IoT
Passive Fire Protection: Fire Doors, Smoke Management Systems (Fans), Glazing Systems, Facade Systems, Modular Sandwich Panel Roofing Systems
Personal Information
Title: CHIEF EXECUTIVE OFFICER
Certification
- Certified by Sabre U.K. in the service and maintenance of Sabre Contour, ELSA 2000, Flite Centair, Module+Air I/II, MARS, EASE & Medical regulator for medical & breathing equipment
- Certified by Scott U.S.A in the maintenance and overhaul of AIRPAKS 2.0/3.0/4.5/Fiftty SCABA.
- NFPA certified for stationary Fire Pumps
Languages
English
Arabic
Urdu
Hindi
Telugu
Timeline
Regional Sales Manager
Naffco
01.2024 - Current
Chief Executive Officer
BTFS Fire Protection LLC
01.2010 - 09.2023
Senior Sales Manager
Sharjah Sessco
08.2005 - 02.2010
Regional Sales Manager
Thompsons Specialties Ansul Agent
01.2001 - 11.2005
Mechanical Engineering
Osmania University, India
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