Mohammed BENRADI

• Strategic Leadership: Drive business launches and market expansion across e-commerce, F&B, and luxury construction.

Key Achievements by Sector:

A- Luxury Construction & High-Profile Projects:

• Obaji (NEOM, Sindalah, Red Sea Global): Led branding and GTM strategy for Saudi’s most prestigious developments (ongoing until Jan 2025).
• Aldyar Sustainable Contracting: Designed market-entry strategy, securing inaugural contracts.

B- F&B Business Transformation:

• Thabat Group (Lokma Tamam, Burger Avenue): Restructured operations, menu engineering, and COVID-19 resilience, achieving high profitability and expansion.
• Hollouly Investment (Eatgate, Street 9, 4youstores): Launched cloud kitchen and e-commerce models, spearheading investor relations and pre-launch strategy.
• Al Saraya Palace, Keraton: Repositioned legacy brands for modern market relevance and profitability.

C- E-Commerce & Retail Innovation:

• Buropa (Morocco): Pivoted from B2B to B2C, leading e-commerce growth and dominating back-to-school markets.
• Core Expertise:

✔ Market Entry & Brand Positioning | ✔ Investor Relations | ✔ Operational Restructuring

✔ Multi-Sector Growth (F&B, Construction, E-Commerce) | ✔ Saudi Market Specialization

Led digital transformation and omnichannel growth for diversified brands (Retail, B2B, Luxury Lifestyle, F&B)

Key Achievements:

✔ Pioneered Group’s E-Commerce Sector – Built platforms from scratch (Eshtari, Al Rimaya, Group Voucher) to adapt to market shifts, capturing mobile-first consumers and clearing 100% of Radioshack’s excess stock within 1 year.

✔ Revenue Growth – Drove 20%+ revenue increase for Al Rimaya (2017–18) by launching e-commerce as a new revenue stream.

✔ High-Impact Launches – Spearheaded dunhill KSA’s flagship store opening, managing VIP diplomatic events and social campaigns.

✔ Full-Funnel Digital Leadership – Optimized UX, checkout flows, and SEO/PPC strategies, boosting traffic and conversions across platforms.

✔ Data-Driven Optimization – Leveraged analytics to refine inventory management, pricing, and promotional campaigns, ensuring profitability.

✔ Cross-Functional Team Building – Scaled and led teams across UX, supply chain, IT, and marketing to execute seamless digital operations.

Strategic Initiatives:

• Tech Innovation: Integrated AI and emerging tech to enhance UX and operational efficiency.
• Vendor & Compliance Management: Negotiated partnerships and ensured legal adherence for online retail.
• Omnichannel Synergy: Aligned e-commerce with brick-and-mortar to maximize brand visibility and customer retention.

Pioneered Digital Commerce in KSA’s F&B Sector

Transformed Cobone from a high-growth startup into the Middle East’s leading digital commerce platform (acquired for $40M in 2015). Led the first F&B vertical in KSA, overcoming market skepticism and driving adoption in a pre-ecommerce era.

Key Achievements:

✔ Market Expansion: Launched and scaled Cobone’s F&B vertical in KSA, consulting 70+ brands (QSR, casual/fine dining) on digital sales strategies.

✔ Revenue Growth: Achieved 246% of annual targets in 2014 (unbeaten company record) via 300+ performance-driven campaigns.

✔ Industry Recognition: Awarded Best Deal Campaign (2014) for highest-performing campaign in KSA.

✔ Strategic Impact: Granted share options for securing product-market fit, contributing to Cobone’s positioning as the region’s top digital investment.

Core Expertise:

F&B Digital Transformation | High-Growth Startups | Performance Marketing | Key Account Management

Strategic Brand Growth Leader for F&B Portfolio

Led marketing, expansion, and operational excellence for Banet’s diverse brands (QSR, fine dining, franchises), driving revenue diversification and customer loyalty.

Key Achievements:

✔ Panino’s (QSR):

• Scaled from 0 to 7 branches in 27 months through rebranding, operational standardization, and staff training.
• Launched kids’ meals, business lunches, and catering (serving universities/banks), boosting ROI by 35%.
• Increased Purchase Per Person Average (PPA) by 22% and built a 40%+ loyal customer base.

✔ Balsamico (Fine Dining):

• Positioned as one of Jeddah’s top high-end restaurants via strategic marketing and FOH training programs.

✔ Franchise Management:

• Optimized growth for Waffle Factory & Gelato Ice Cream through franchisee support and operational efficiency.

✔ Innovation & Recognition:

• Pioneered Ramadan Iftar programs and breakfast menus, expanding revenue streams.
• Awarded certificate of excellence for tangible contributions to brand growth.

Core Expertise:

F&B Branding | Multi-Unit Expansion | Revenue Diversification | Franchise Operations | Customer Retention Strategies

Promoted from FOH Operations to Marketing Manager in 4 years, leading luxury F&B branding and expansion.

Key Achievements:

✔ Brand Expansion & Launches:

• Spearheaded high-profile F&B launches (Solidaire Mall, Manhattan Fish Market, Ruby Tuesday Square), driving market penetration and customer engagement.
• Managed new branch openings and scaled operations for sustained growth.

✔ Luxury Event Leadership:

• Orchestrated premium events for embassies, international schools, and corporate clients, reinforcing elite brand positioning.
• Secured strategic partnership with the American Embassy, unlocking exclusive business opportunities.

✔ Data-Driven Marketing:

• Developed market forecasts and competitive strategies, aligning cross-functional teams (sales, PR, finance) to boost profitability.
• Optimized brand awareness and market share through targeted campaigns and trade show promotions.

✔ Operational Excellence:

• Rapid Career Growth: Advanced from FOH team member to Marketing Manager in 4 years via successive promotions (Event Supervisor, SPG Manager, Marketing Coordinator).
• Built and led high-performing marketing teams, managing budgets and quarterly executive reporting.

Core Expertise:

Luxury F&B Branding | Market Forecasting | High-Impact Launches | Strategic Partnerships | Cross-Functional Leadership