MOHAMMED ELHEFNAWY
Hail,Saudi Arabia
Summary
Results-driven FMCG Sales Supervisor with over 8 years of experience in wholesale and retail sales management across Saudi Arabia and Egypt. Proven record of achieving and exceeding sales targets with annual growth rates up to 50%. Skilled in strategic planning, business development, negotiation, client relationship management, and team leadership. Adept at leading and coaching sales teams, achieving 23% revenue growth, and expanding market share. Proficient in SAP ERP, Microsoft Excel (Advanced), Power BI, SFA, BMB, and CRM platforms. Experienced in Route-to-Market, Distributor Management, Forecasting, and Channel Development with strong P&L responsibility.
Overview
8
8
years of professional experience
2016
2016
years of post-secondary education
1
1
Certification
Work history
Multi-Channel Supervisor
Binzagr Company
Hail
2025.01 - 2025.09
- - Oversaw wholesale sales operations and achieved 102% of sales target in first six months.
- - Developed and executed strategies to expand regional market share.
- - Built strong relationships with key wholesale clients.
- - Implemented SAP-based sales reporting to optimize performance.
- - Led distributor management, territory development, and P&L responsibility.
- - Coached and supervised sales teams to achieve consistent performance.
RVS Sales Supervisor
Binzagr Company
Madinah
2024.02 - 2024.12
- - Achieved sales target attainment between 100% and 105%.
- - Promoted from managing retail sales team (6 salesmen) to leading wholesale department.
- - Designed and implemented sales campaigns in collaboration with marketing.
- - Supported trade marketing initiatives and optimized Route-to-Market execution.
- - Developed team skills through coaching and training.
Key Account Sales Supervisor
Rashideen Egypt for Trade
Tanta
2019.03 - 2024.01
- - Consistently achieved 100%–120% of sales targets.
- - Delivered annual growth averaging 24%, with exceptional 50% growth in 2020.
- - Increased market share through strategic key account management.
- - Strengthened client partnerships with tailored sales strategies.
- - Mentored sales executives to improve productivity and negotiation skills.
Sales Executive
Rashideen Egypt for Trade
Tanta
2017.05 - 2019.03
- - Managed key client portfolios with high customer satisfaction.
- - Promoted cross-selling opportunities to boost revenues.
- - Delivered product presentations to enhance client engagement.
Education
Bachelor of Law -
Tanta University
Skills
- Sales Strategy & Execution
- Key Account Management
- Revenue Growth Planning
- Territory & Route Management
- Negotiation & Closing Skills
- Data Analysis & Reporting
- Team Leadership & Coaching
- Business Development
- Distributor Management
- Route-to-Market Planning
- P&L Responsibility
- Microsoft Excel (Advanced)
- SAP ERP Systems
- CRM Platforms (Salesforce, Zoho)
- Power BI & Data Visualization
- Trade Marketing
- Forecasting & Channel Development
- Client Relationship Management
Websites
Certification
- Data Analysis Course – Rashideen Egypt (2022)
- Key Account Management Training – Rashideen Egypt (2021)
- Negotiation Skills Course – Binzagr Company (2024)
Languages
Arabic – Native
English – Advanced
Date of birth
1/4/1992
Timeline
Multi-Channel Supervisor
Binzagr Company
2025.01 - 2025.09
RVS Sales Supervisor
Binzagr Company
2024.02 - 2024.12
Key Account Sales Supervisor
Rashideen Egypt for Trade
2019.03 - 2024.01
Sales Executive
Rashideen Egypt for Trade
2017.05 - 2019.03
Bachelor of Law -
Tanta University