Experienced professional with a strong background in management, strategic planning, market analysis, and performance evaluation. Proficient in improving customer relations through effective marketing strategies. Since 2012, I have been committed to leading high-impact projects that require complex logistics and innovative solutions. Successful in sales enablement, business development, customer acquisition and retention, and client management. Takes on challenging new roles harnessing interpersonal skills, collaboration, and problem-solving. Driven to deliver high-quality service and consistent results.
Overview
14
14
years of professional experience
2010
2010
years of post-secondary education
Work history
Operations & Sales Director Exhibitions, Events & Conferences Sector
(Own Business)
, Saudi Arabia
01.2021 - Current
Operational Management: Oversee the planning, coordination and execution of exhibitions, events and conferences, ensuring smooth operations and high-quality service delivery
Sales Leadership: Directed sales efforts to secure sponsorships, partnerships and exhibitor engagement, driving revenue growth and expanding market reach
Strategic Development: Develop and implement strategic plans for event management and sales operations, including setting objectives, identifying key opportunities and optimizing resources
Team Management: Manage a team of professionals across various functions, including sales, operations and marketing, providing leadership, training and performance evaluation to achieve organizational goals
Customer Relations: Build and maintain strong relationships with clients, stakeholders and partners, ensuring exceptional service and effectively addressing any concerns or requirements
Event Planning: Lead the conception and organization of major events, including exhibitions and conferences, coordinating logistics, vendor management and on-site execution to ensure successful outcomes
Sales Strategy: Develop and implement sales strategies to attract new customers and increase revenue from existing accounts, leveraging market research and competitive analysis to inform tactics
Budget Oversight: Manage budgets for events and operations, ensuring financial efficiency and adherence to budget constraints while maximizing profitability
Marketing and Promotions: Oversee marketing and promotional activities related to events, including digital campaigns, advertising, and public relations efforts to increase visibility and attract attendees
Performance Analysis: Monitor and analyze event and sales KPIs, prepare comprehensive reports to assess success, identify areas for improvement, and inform future strategies
Cross-functional Coordination: Collaborate with internal teams and external partners to ensure event objectives are aligned with overall business goals, and promote effective communication and teamwork
Built strong relationships with key clients for long-term business growth.
Led successful product launches, increasing brand visibility.
Elevated customer satisfaction levels with proactive client management.
Developed strategic sales plans to enhance market presence.
Identified new business opportunities, driving company expansion.
Strengthened team performance through effective coaching and mentoring.
Facilitated deal closures by cultivating trust-based client relationships.
Effectively handled daily customer meetings, sales calls and account management tasks, improving sales team efficiency.
Sales and Marketing Manager
Arabian Security and Safety Services Company (AMNCO)
, Saudi Arabia
01.2011 - 12.2020
Strategic Planning: Develop and implement strategic sales and marketing plans to drive business growth and achieve company objectives in the security and safety sector
Team Leadership: Lead and manage a team of sales and marketing professionals, providing guidance, training and performance evaluation to ensure high productivity and achieving sales targets
Market Analysis: Conduct comprehensive market research and analysis to identify emerging trends, customer needs and competition, enabling the development of targeted marketing strategies and campaigns
Sales Strategy: Formulate and implement sales strategies to expand market share and increase revenue, including identifying new business opportunities and building strong customer relationships
Customer Relationship Management: Oversee customer interactions to ensure exceptional service, address customer concerns and foster long-term partnerships
Marketing Campaigns: Manage the creation and deployment of marketing campaigns, including digital marketing, advertising and promotional activities, to enhance brand visibility and attract potential customers
Budget Management: Manage the sales and marketing budget, optimizing resource allocation to maximize return on investment and achieve financial goals
Reporting and Analysis: Monitor and analyze sales performance metrics, and prepare detailed reports and presentations for senior management to track progress and make informed decisions
Cross-functional Collaboration: Collaborate with other departments such as Operations, Finance, and Product Development to ensure sales and marketing efforts are aligned with overall company goals
Customer Acquisition: Lead initiatives to acquire new customers and enter new markets, using a combination of communication, strategic partnerships, and innovative sales tactics