Mohammed Hassan
Riyadh,Saudi Arabia
Summary
Have more than 24 years of experience in all Sales /Retail operations in KSA across Food and Non-Food , FMCG, Retail , And managing Key Accounts, Modern Trade / Retail and Lower Trade channels. leading ,train, manage sales team and Develop and execute strategic sales plans. Proven track record in handling top and VIP customers and driving growth for leader global brands and companies including P&G, Clorox, Purina, Anchor, Campbell's, Tilda, Pringles, ConAgra, and Ferrero
Overview
2
2
Languages
41
41
years of professional experience
Work History
KA& MT Field Sales Manager
Ferrero KSA - Fergulf Co
Riyadh
01.2022 - 01.2026
- Led, trained, and managed team of field sales representatives to achieve sales objectives.
- Develop and execute strategic sales plans to meet and exceed targets.
- Built and maintained strong, long-lasting customer relationships, enhancing customer loyalty.
- Negotiated contracts and closed agreements to maximise profitability and drive revenue growth.
- Regularly report on team performance and sales metrics to senior management.
- Ensure adherence to sales processes and policies within the team.
- Provide on-the-ground support for sales representatives as they generate leads and close new deals.
- Plan and execute in-store promotions, activations, and visibility initiatives with clear ROI tracking.
- Negotiate listings, shelf space, secondary placements, and trade terms with category and store management.
- Ensure flawless execution of planograms, merchandising standards, FIFO, BDA shelf spaces implementation and price compliance across assigned outlets.
KA & MT Unit Sales Manager (FMCG)
Ismail Abudawood Co, IATCO
Riyadh
12.2012 - 01.2022
- Managed key account and modern trade customers while collaborating with the Ferrero dedicated team.
- Develop and implement strategic sales plans to achieve company objectives and targets.
- Lead, train, and mentor the sales team to enhance performance and meet sales goals.
- Build and maintain strong, long-lasting customer relationships to ensure high levels of satisfaction.
- Collaborate with the marketing team to develop campaigns and promotional activities for key accounts.
- Prepare and review sales reports with management to track progress and develop action plans.
- Negotiate contracts and close agreements to maximize profit while ensuring clients' needs are met.
KA& MT Sales Section Manager
Ismail Abudawood Co, IATCO
Riyadh
04.2006 - 12.2012
- Handling KA & MT & WS customers with very strong and leader brands Food & non-food with leadr and top companies with Ferrero, Clorox -& Barilla.
- Achieved sales targets by implementing strategic initiatives.
- Implemented initiatives to improve operational efficiency.
- Distribution and coverage to all KA, MT & WS customers.
- Visibility and sales fundamentals (Planogram, Visibility, FIFO and pricing) applying.
- Resolved escalated customer complaints, restoring satisfaction and maintaining brand reputation.
- Stored stock safely and securely to maintain quality of goods.
KA / MT & WS Sales Representative
Abudawood Trading Co, ATC
Riyadh
07.2001 - 04.2006
- Managed KA, MT, and WS customers for top brands (food and non-food) including Ferrero, Clorox, and Barilla.
- Consistently achieved sales targets through strategic planning and execution.
- Executed distribution and coverage strategies for all KA, MT & WS customers, enhancing market presence.
- Applied visibility and sales fundamentals (planogram, visibility, FIFO, pricing) to optimise product placement and sales.
- Visibility and sales fundamentals (Planogram, Visibility, FIFO and pricing) applying.
Accountant and Team Leader for Inventory and Stock Controller
Shouman Group
Mansurah
01.1999 - 06.2001
- Monitored and controlled inventory levels, ensuring accuracy and optimising efficiency in stock management.
- Supervised all stock movements, including receiving shipments and managing deliveries, ensuring seamless logistics operations.
- Documentation Cycle Management: Streamlined the full documentation cycle, ensuring all delivery notes, requisitions, and warehouse receipts are accurately processed.
- FIFO Implementation: Strictly executed the FIFO (First-In, First-Out) method to optimize stock rotation and minimize waste or expiration risks.
- Ensured proper storage conditions and material handling, maintaining product integrity and maximising space utilisation within the warehouse.
Sales Executive of Industrial Supplies, Paints, Construction, Equipments and Tools
Private & Family Business
Mansurah
01.1985 - 01.2001
- Leveraged over 15 years of experience in industrial and construction supplies sales, specialising in tools, machinery, and paint products.
Education
Associate of Science - Business Administration
Euro Mediterranean Academy
Norway01-2017
Bachelor's degree - Business Administration and Accounting
Mansurah University
Mansurah, Egypt01-1998
Skills
- IT proficiency
- Market Analysis
- Sales Forecasting
- Customer relationship management
- Customer Focus
- Contract negotiation
- Negotiation Skills
- Team leadership
- Problem solving
- Effective communication
- Communication Skills
- Customer service excellence
- Interpersonal Skills
Languages
English
Arabic
Timeline
KA& MT Field Sales Manager
Ferrero KSA - Fergulf Co
01.2022 - 01.2026
KA & MT Unit Sales Manager (FMCG)
Ismail Abudawood Co, IATCO
12.2012 - 01.2022
KA& MT Sales Section Manager
Ismail Abudawood Co, IATCO
04.2006 - 12.2012
KA / MT & WS Sales Representative
Abudawood Trading Co, ATC
07.2001 - 04.2006
Accountant and Team Leader for Inventory and Stock Controller
Shouman Group
01.1999 - 06.2001
Sales Executive of Industrial Supplies, Paints, Construction, Equipments and Tools
Private & Family Business
01.1985 - 01.2001
Associate of Science - Business Administration
Euro Mediterranean Academy
Bachelor's degree - Business Administration and Accounting
Mansurah University