Mohammed KAMAL

· Work with the executive team, such as the head of marketing and head of sales, to set the marketing strategy for the business.

· Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

· Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

· Partner with creative and social media agencies

· Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

· Coordinating external relationships (events venue, suppliers, vendors) and internal teams to support flawless execution of events.

· Manage event calendar, project timelines, deliverables and event budget.

· Drive pre-event weekly meetings, including ownership of event planning documentation.

· Build and distribute regular pre-event status reports and post-event trip report

· Post-event includes follow-up and reporting, ensuring all booth materials and remaining collateral are shipped/received; gathering post-event reports; submitting information for credits; funneling information into CRM system; and tracking/reporting ROI.

· Manage yearly event calendar, project timelines, deliverables and budget.

· Communicate with OEM the maximum contribution rate per campaigns.

· Manage Almajdouie Peugeot main launch event in March 2020 which has gathered more than 600 VIP attendees at a Premium venue

· Develop a comprehensive gift items catalog to support any local event for customers, media, influencers by selecting suppliers, validating the quality of the items

· Manage stand-alone test drive program with the dedicated team at Call Center and on-ground product genius promoters resulting in increasing test drive conversion and customer satisfaction

· Lead Brand development for various Nissan models and execution of all year marketing activation plans that drives achievement of business objectives

· Manage budget for activations and monitor spend against planned objectives & key performance indicators.

· Manage and develop strong ground activation team and play key role in their growth & development.

· Lead team to project management, assist in strategic brand development for passenger cars & lead coordinator for communicating brand communication with consumers.

· Exposure & experience of various national & international trips for business growth & sales increase for Brokers & Fleet customers for Nissan.

· Lead briefing and strategy liaison, creative development, model presentations as well as production of creative adaptation for SUV & Passenger cars.

· Lead tracking of business on a monthly basis to assess progress vs. plan and recommend adjustments as appropriate for specific Nissan models.

· Develop and apply in-depth understanding of consumer insights received through various consumer engagement platforms.

· Lead cross-functional teams & departments in order to execute brand initiatives leading multiple projects and teams to achieve results in terms of vehicle sales.

Service Retention:

· Increased service retention by 3% in 2011 compared to 2010 by:

o Maintaining communication with customers through their life cycle including “no show up reminders”

o Running service win back campaign

Customer Satisfaction Index (CSI):

· Increased CSI-SSS by 28% in 2011 compared to 2010 by:

o Launching the Completely Satisfaction Initiative

o Holding monthly meeting with Service team to review results and reward best performers

Call Center:

· Launched internal call center in 2007 to do outbound activities:

o Outbound communication with customer throughout their life cycle.

o Hired and trained the agents. Set KPIs and incentives scheme for best performers

Complaints Management:

· Set complaints process with timeline, escalation matrix, and documentation.

· Ensured customer satisfaction before closing the complaints

· Prepared monthly analysis report to trace problems roots and trends to take corrective actions.

Data Management:

· Ensured hygiene and up-to-date customer database by:

o Increasing Usable data by 7%

o Tripled Email-able collection rate.

Increased Profiled data collection by 20%

· Complaints Management

· Customer lifecycle

· Managing ATP Program

· Data Management

· Roadside Assistance

· Data Analysis