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Results-driven Sales and Management Professional with over 20 years of experience in the Middle East, specializing in SMB, Corporate, Channel, and Telecommunications segments. Expertise in driving revenue growth and expanding market presence, consistently exceeding sales targets. Proven track record in leading high-performing teams, managing regional P&L, and developing strategic initiatives. Recognized for integrity and relationship-building within the business community.
1
Language
28
Years of experience
Work History
Regional Channel Manager
2 Years 10 Months- VIPRE Security Group was relatively new to the Middle East region, and I was entrusted with building the company's channel ecosystem and market presence. I successfully established the regional distribution network, recruited strategic partners, and continued to expand VIPRE's footprint across the Middle East through channel development, partner enablement, and business growth initiatives.
- Developed and managed quarterly sales plans, revenue forecasts, and pipeline reviews, aligning efforts to achieve specific regional growth targets.
- Develop and manage quarterly sales plans, revenue forecasts, and pipeline reviews to achieve regional growth targets.
- Collaborate with marketing teams to drive brand awareness, demand generation, partner campaigns, security-focused events, and market visibility initiatives.
- Built and maintained strong relationships with key partners, distributors, and enterprise customers, enhancing collaboration and support for mutual growth.
- Drive partner engagement programs and incentive initiatives to accelerate revenue growth and market penetration.
- Drove partner engagement programs and incentive initiatives, fostering stronger channel partnerships and increasing revenue growth and market penetration.
Regional Lead (Norton LifeLock),
16 Years 2 Months- Defined and executed channel and end-user-specific tactical promotions.
- Collaborated with major system integrators and solution providers, including STC Solutions, BMC, MDS,MIS, and VERSOS, to deliver Symantec cybersecurity solutions.
- telecommunications operators, including STC, Mobily, Etisalat, Vodafone Qatar, and MTN Nigeria.
- Established and expanded major e-commerce platform partnerships, at Amazon, Noon, and Jumia, to drive digital sales and bundled offerings.
- Managed relationships with region’s largest retailers, including Jarir Bookstore, Extra, Carrefour Middle East, and Incredible Connection.
- Owned end-to-end regional forecasting business planning, quota setting, P&L management, headcount planning, and operational execution.
- Partnered with senior leadership and finance, marketing, operations, HR, and legal teams to define and execute regional growth strategies.
- Developed and implemented go-to-market (GTM) strategies across retail online OEM CSP/XSP and channel ecosystems to enhance market presence.
- Recruited, onboarded, and activated new Telco OEM and ESD/POSA software distribution partners to support market expansion.
- Developed annual marketing and promotional calendars to drive customer acquisition, retention, and brand growth.
- Delivered product launch presentations, sales training programs, and partner enablement workshops across the region.
- Successfully increased brand awareness and channel engagement through strategic marketing campaigns and industry participation.
- Managed the transition of the Symantec legal entity to Norton LifeLock within Saudi Arabia in coordination with legal, finance, and audit teams.
- Over 16 years of outstanding performance across both Enterprise and Consumer business divisions.
- Awarded Symantec Top Talent Award (2016,2017, 2018, 2022) for exceptional commitment, leadership, and sales performance.
- Developed Jarir Bookstore into a Top 33 Global Retail Account for Symantec and one of only two such accounts in emerging markets.
(MSO) AI Falak Electronics - Riyadh, Saudi Arabia January 1999-2006 Product manager -Microsoft, Adobe, Symantec (Commercial/Retail)
7 Years- Developed and executed channel incentive programs, promotions, and sales spiffs to drive revenue growth and increase sales volume.
- Collaborated closely with distributors and replicators to ensure continuous product availability and optimal stock levels.
- Established sales targets and conducted internal readiness and product training sessions, aligning team capabilities with business goals.
- Enhanced market visibility and brand presence for vendors including Microsoft, Symantec, Adobe, Logitech, and Targus through targeted marketing initiatives.
- Delivered product, pricing, and sales training programs to channel partners, enabling improved product knowledge and sales effectiveness.
- Maintained optimal inventory levels through demand planning and product categorization based on sales performance.
- Coordinated stock rotation audits and inventory balancing initiatives in collaboration with vendors and distribution partners.
- Successfully expanded the retail channel network by establishing and strengthening relationships with major retailers including Jarir Bookstore, eXtra, Carrefour Saudi Arabia, and Xcite Saudi.
- Secured vendor marketing funds and managed participation in major industry events, including GITEX Saudi and other local IT exhibitions.
- Led sales forecasting, inventory planning, and demand management activities to support business growth.
- Managed channel receivables and credit control processes to ensure timely collections and vendor payments.
- Developed and maintained strong relationships with existing channel partners while recruiting and onboarding new partners.
- Worked closely with vendors to execute partner programs, marketing campaigns, product launches, and channel events.
- Directed direct-marketing initiatives, including email campaigns, tele sales activities, and customer outreach programs.
- Drove vendor profitability through sales strategies, pricing management, market analysis, and performance monitoring.
- Formulated strategic sales plans to increase market share, achieve revenue targets, and maximize vendor satisfaction.
- Partnered with senior management to achieve organizational objectives, business expansion goals, and long-term growth strategies.
Education
Bachelor of Commerce - Sales and Marketing
Proficiency in National certificate in English
- Commerce
Pre-University
Bachelor of Commerce/Business Management
Graduation
Master of Business Administration (MBA)
Currently Pursuing
Skills
PoC deployment
Marketing execution and plans
Productivity improvement
Team productivity gains
Team cohesion
Team building
Customer Service
Manage and resolve conflict
Proactive consultation
Team Development
Process evaluation and implementation
Coaching and mentoring
Supervision and leadership
Technical Expertise
Conflict management
Process evaluation
Product specification and development
Inventory management
Training program development
Conflict resolution
Customer engagement
Quality improvement
Service review presentations
Channel performance
Training & Development
Affiliations
- Toastmasters
Languages
Arabic
Professional Working
Timeline
Regional Channel Manager
VIPRE Security Group
11.2023 - Current
Regional Lead (Norton LifeLock),
Symantec Corporation
11.2006 - 01.2023
(MSO) AI Falak Electronics - Riyadh, Saudi Arabia January 1999-2006 Product manager -Microsoft, Adobe, Symantec (Commercial/Retail)
Al Falak Electronics
01.1999 - 01.2006
Buckinghamshire New University
Master of Business Administration (MBA)
University of Colombo
Bachelor of Commerce/Business Management
Mayurapada National College
from Commerce
British Council
Member of Sri Lankan Institute of Marketing
Bachelor of Commerce from Sales and Marketing