MOHAMMED KAWAF
Riyadh,Saudi Arabia
Summary
I am seeking a challenging position in a large and prestigious company where my expertise and skills can be effectively applied. With over 10 years of active experience, I am self-motivated and possess a deep understanding of the Marketing & Sales sector. I have a proven track record of delivering performance with a strong sense of obligation and diligence, along with staff supervision and the ability to identify areas for improvement in sales operations.
In my previous roles, I have been responsible for managing furniture departments, executing various furniture projects, overseeing assets and project management, and maintaining effective communication with suppliers. I have successfully created and managed orders and deliveries for projects in a professional manner.
My leadership qualities enable me to manage work efficiently and achieve organizational goals. I am an organized and dependable candidate, successful at managing multiple priorities with a positive attitude. I am willing to take on added responsibilities to meet team goals and am eager to secure a high-level position that offers professional challenges. I utilize my interpersonal skills, excellent time management, and problem-solving abilities to contribute to the team's success and help achieve company objectives.
Overview
14
14
years of professional experience
12
12
years of post-secondary education
1
1
Certification
Work history
Division Manager (Furniture, Flooring & Ceiling)
Olayan Group - Arabian Business Machines Co. (ABM)
Riyadh
01.2022 - 08.2025
- Managed multiple departments, including office furniture and suspended ceilings.
- Developed departmental needs by integrating new sellers and distributors into sales organization.
- Supervised weekly and monthly reports on sales, installations, contracts, and inventory management.
- Submitted performance reports on employees, detailing development needs and training requirements.
- Enhanced department capabilities for planning and coordinating customer interactions.
- Established A&D divisions to specify products with leading designers in Saudi market.
- Incorporated 27 international suppliers and 9 local suppliers to align with local content strategy.
- Formulated a three-year market strategy plan outlining key market insights and customer engagement tactics.
Sales Manager
Olayan Group - Arabian Business Machines Co. (ABM)
Riyadh
01.2021 - 01.2022
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
- Used coordination and planning skills to achieve results according to schedule.
- Onboarded new temps by entering employee information into systems.
- Resolved problems, improved operations, and provided exceptional services.
- Created plans and communicated deadlines to complete projects on time.
- Working out customers' needs and displaying or demonstrating products, using samples or catalog, and emphasizes salable features.
- Responsible for all the coordination and communication with Consultants, Contractors and Maintaining excellent relationships with clients and suppliers.
- Quoting and negotiating prices and credit terms and preparing sales contracts for orders obtained.
- Estimating the date of delivery to the customer, based on knowledge of own company's delivery schedules.
- Plan to meet customer needs and prepare sales action plans and schedules.
- Implementing management plans to achieve sales goals and sell the company products in the market and ensure outstanding service to the client.
- Good communication Organization presentation and negotiation skills.
- Prepare and deliver technical presentations and follow up on sales activity.
- Develop and maintain an elaborate customer Database.
- Excellence personality able to adapt the social relationship with the client.
- Follow-up clients and the work of the requested report.
- Quality check on product and service delivery.
- Respond to sales inquiries and concerns by phone, electronically or in person and Follow-up.
- Opening of outlets selling new and increasing the number of clients.
- Ensure customer service satisfaction and good client relationships.
- Good Knowledge of Office furniture, Designs Solutions, Healthcare Solutions, Residential solutions & fit-out solutions.
- Monitor competitors, and market conditions.
- Discover the prospective purchaser's needs and interests and eventually create an interest in buying company products.
- Develop relevant market understanding, strategy, and execution to generate year over year improved revenue, margin, and brand recognition.
- Position, and brand leadership of the various product segments, play an active business development role in winning new customers and working diligently to strengthen and broaden existing customer relationships.
- Coordinating with various departments to ensure the smooth running of the company.
- Ensuring that best practice is followed in safety, legality, and quality of service.
Sales & Marketing Executive
Alshaya Enterprises
Riyadh
04.2014 - 01.2021
- Representing the company in various exhibitions and trade fairs.
- Launching and distributing several products.
- Boosting sales in my department every month.
- Researching the market on a regular basis for related products.
- Arranging several effective client demonstrations.
- Prepared market analysis reports for each project.
- Identifies business opportunities by identifying prospects and evaluating their position in the industry, researching and analyzing sales options.
- Maintains relationships with clients by providing support, information, and guidance, researching and recommending new opportunities and recommending profit and service improvements.
- Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors.
- Believe in developing efficient and intuitive marketing strategies.
- Planning, developing, and implementing effective marketing communication campaigns.
- Understanding the product and customer profile and writing thorough specs for each.
- Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures.
- Monitor the progress of campaigns using various metrics and submit reports of performance.
- Develop sales and marketing programs to achieve sales objectives.
- Partnering with sales personnel to develop customer-specific marketing programs.
- Write copy for diverse marketing distributions (brochures, press releases, website material, etc.).
- Using the full marketing mix for the company's marketing communications.
- Processed product returns and assisted customers with other selections.
- Organized racks and shelves to maintain store visual appeal, engage customers and promote specific merchandise.
- Maintained customer satisfaction with quick and
Sales Representative
Riyadh Stainless Steel Est - USSDCO
Riyadh
03.2013 - 03.2014
- Achieved consistent 10 percent annual sales growth through strategic initiatives.
- Designed and implemented effective sales floor layouts for holiday displays.
- Collaborated with manufacturers to create impactful sales floor marketing plans.
- Surpassed new account acquisition targets within single sales cycles.
- Engaged regularly with technical and product management teams to maintain up-to-date knowledge.
- Trained and mentored new sales representatives, enhancing team performance.
- Managed product returns professionally to ensure customer satisfaction.
- Created welcoming environments for existing, new, and potential customers.
Sales Representative
Saudi HardEx for Crushers
Riyadh
03.2012 - 03.2013
- Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Developed and delivered engaging sales presentations to convey product benefits.
- Increased sales by offering consultation on products and services and applying customer service and upselling techniques.
- Implemented brand marketing and sales campaigns.
- Implemented marketing strategies and techniques, increasing revenue and customer satisfaction.
- Created strategies to develop and expand sales of services to existing customer which resulted in significant increase in annual revenue.
- Evaluated inventory and delivery needs and optimized strategies to meet customer demands.
Sales Coordinator
Tents & Awning Co.
Riyadh
11.2011 - 11.2012
- Set up appointments with potential and current customers to promote new products and services.
- Handled customer inquiries by staying up-to-date on market and industry trends and finding unique solutions to issues.
- Kept detailed records of sales and customer information in CRM software, updating database regularly to maintain top-notch service.
- Researched local markets to identify and flesh out lists of new leads for sales team follow-up.
- Compiled client profiles and entered information into operating system.
- Deployed and assessed strategies for retaining customers and maximizing account servicing opportunities to promote revenue consistency.
- Created documents recommended courses of actions to assist upper management in complex decision-making issues.
Education
Architectural Engineering - Architectural Engineering
Aleppo University
ALEPPO 09.2009 - 08.2011
Architectural Design - Architectural Design
Jeddah International Training Institution
01.2013 - 03.2014
Various Courses in English Language - English Language And Literature
British Council
Riyadh, Riyadh Region 01.2012 - 04.2012
MBA - Master of Management
Midocean University
01.2022 - 03.2025
BBA - Business Administration And Management
Imam Mohammed Bin Saud University
Riyadh, Riyadh Region 02.2015 - 12.2020
Skills
- MS Office
- Photoshop
- AutoCAD
- Leadership excellence
- Inventory control techniques
- Leading business meetings
- Customer relations
- Financial reporting
- Marketing strategy
- Vendor relationship management
- Product development
- Business forecasting
- Staff development
Certification
- People Management
- Finance for Non-Finance
- Building High Performance Teams
- Leadership for Results - Implementing VUCA and POLCA
- Employee Value Proposition
Accomplishments
- Furnishing SIDF project in KAFD
- Furnishing SNB project in KAFD St
- Furnishing Monshaat project in Olaya St
- Design & Furnishing CITC project in Riyadh phases 1, 2 & 3
- Furnishing Arabsat HQ in the Diplomatic quarter Riyadh
- Design & Furnishing SAGIA project in Riyadh
- Furnishing Yamama Cement HQ Riyadh
- Design & Furnishing Yamama Cement residential compound in Riyadh
- Furnishing Saudi Civil Aviation Holding Company (SAVC)
- Design & Furnishing General Authority for Competition Riyadh
- Furnishing General Staff Riyadh
- Furnishing SAMI Old HQ in Riyadh
- RiyadBank HQ - Riyadh KAFD
- Ministry of Culture - KSA
- Design and Furnishing Xerox HQ - Riyadh
- SNB Branches - KSA
- Takamoul Hq
- IMC New Branches Jeddah and Makkah
- Aramco Downstream business HQ - Dhahran
Languages
Arabic
English
Custom
- Football
- Organizing social events
- Writing
- Reading
Personal Information
Nationality: Syrian
Timeline
MBA - Master of Management
Midocean University
01.2022 - 03.2025
Division Manager (Furniture, Flooring & Ceiling)
Olayan Group - Arabian Business Machines Co. (ABM)
01.2022 - 08.2025
Sales Manager
Olayan Group - Arabian Business Machines Co. (ABM)
01.2021 - 01.2022
BBA - Business Administration And Management
Imam Mohammed Bin Saud University
02.2015 - 12.2020
Sales & Marketing Executive
Alshaya Enterprises
04.2014 - 01.2021
Sales Representative
Riyadh Stainless Steel Est - USSDCO
03.2013 - 03.2014
Architectural Design - Architectural Design
Jeddah International Training Institution
01.2013 - 03.2014
Sales Representative
Saudi HardEx for Crushers
03.2012 - 03.2013
Various Courses in English Language - English Language And Literature
British Council
01.2012 - 04.2012
Sales Coordinator
Tents & Awning Co.
11.2011 - 11.2012
Architectural Engineering - Architectural Engineering
Aleppo University
09.2009 - 08.2011
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