Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Mohammed Kutbi

Jeddah

Summary

Seasoned marketing professional with a proven track record of driving digital transformation and elevating trade marketing performance within the healthcare industry. Adept at aligning marketing initiatives with organizational culture and mission, while bringing a diverse perspective to cross-functional teams. Skilled in developing and executing omni-channel marketing programs and user-centric digital solutions, leveraging data analytics to optimize platform performance and deliver exceptional online experiences. As a Senior Manager, successfully led the design and implementation of trade marketing strategies that fostered sales growth and increased brand awareness.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Sr. Manager - Trade Marketing

Bupa Arabia
01.2023 - 11.2023
  • Developing and executing strategic trade marketing initiatives to drive sales growth and elevate brand awareness for the company's product portfolio
  • Collaborating cross-functionally to conceptualize and implement omni-channel trade marketing programs

Sr. Manager - Marketing Digital Solutions & PMO

Bupa Arabia
07.2022 - 01.2023
  • Oversee the development and implementation of strategic digital marketing solutions to drive business growth
  • Lead the delivery of user-centric digital experiences across web and mobile channels
  • Ensure effective project planning and resource allocation to meet objectives
  • Collaborate cross-functionally to address technical and compliance requirements
  • Leverage data analytics to generate insights and optimize performance

Manager - Marketing Digital Solutions & PMO

Bupa Arabia
01.2021 - 07.2022
  • Oversee day-to-day operations of digital marketing solutions
  • Spearhead the design of intuitive user experiences across digital channels
  • Conduct market research and competitive analysis to identify innovation opportunities
  • Implement project management best practices to ensure timely, efficient delivery of digital initiatives

Sr. Officer - Digital Experience & Activation

Bupa Arabia
12.2019 - 12.2020
  • Develop and execute digital marketing campaigns to drive customer engagement
  • Optimize website user experience to enhance online conversions
  • Collaborate cross-functionally to plan and execute experiential marketing events
  • Leverage SEO and SEM tactics to improve digital visibility and organic traffic
  • Revamp UI/UX for the public website and microsites

Sr. Officer - Digital Channel Innovation

Bupa Arabia
08.2017 - 11.2019
  • Manage content updates for the public website and microsites
  • Support product team with technical analysis and clear recommendations on product pages and e-commerce
  • Develop and oversee lead generation systems
  • Conducted performance reviews with direct reports to provide feedback and guidance.

Business Analyst Intern

SNB Capital
06.2016 - 07.2016
  • Provided technical assistance during implementation of new systems or applications.
  • Generated financial models to analyze costs associated with proposed solutions.

Salesman Intern

The Aaron's Company, Inc.
04.2015 - 06.2015
  • Developed and maintained relationships with existing customers to increase sales.
  • Participated in trade shows to showcase company's products and services.

Talent Acquisition Intern

Dallah Albaraka
05.2013 - 07.2013
  • Assisted in developing creative ways to source top talent through networking activities, industry contacts, referrals.
  • Conducted initial phone screens, scheduled interviews, and coordinated travel arrangements for candidates.

Administrative Assistant

Golden Al-Intelaqah Est
03.2011 - 12.2011

Administrative assistant and data entry

Administrative Assistant

SAUDI AIRLINES
08.2010 - 12.2010

Administrative assistant and data entry

Education

Bachelor of Business Administration - Information System Computer Technology

Shenandoah University
United State, Virginia
05-2016

Skills

  • Problem Solving
  • Technology Trends
  • Public Relations
  • Legal Compliance
  • Direct communication
  • Digital Channels
  • Branding
  • Campaign Analytics
  • Lead Generation
  • Web Content Writing
  • Project Management
  • Vendor Management
  • Search Engine Optimization SEO
  • Google Analytics
  • User Acceptance Testing

Certification

Project Management Skills for Leaders

Digital Transformation

Microsoft Power Bi

The Strategic Marketing Plan

Project Management Essentials

UX Principles & Processes

Emotional Intelligence

Cyber Security Awareness

Fraud Risk Enterprise Policy

Achieving Personal Success

Int'l Career Development - DACA

How to Plan Your Career Path

Languages

Arabia
First Language
English
Proficient (C2)
C2

Timeline

Sr. Manager - Trade Marketing

Bupa Arabia
01.2023 - 11.2023

Sr. Manager - Marketing Digital Solutions & PMO

Bupa Arabia
07.2022 - 01.2023

Manager - Marketing Digital Solutions & PMO

Bupa Arabia
01.2021 - 07.2022

Sr. Officer - Digital Experience & Activation

Bupa Arabia
12.2019 - 12.2020

Sr. Officer - Digital Channel Innovation

Bupa Arabia
08.2017 - 11.2019

Business Analyst Intern

SNB Capital
06.2016 - 07.2016

Salesman Intern

The Aaron's Company, Inc.
04.2015 - 06.2015

Talent Acquisition Intern

Dallah Albaraka
05.2013 - 07.2013

Administrative Assistant

Golden Al-Intelaqah Est
03.2011 - 12.2011

Administrative Assistant

SAUDI AIRLINES
08.2010 - 12.2010

Bachelor of Business Administration - Information System Computer Technology

Shenandoah University
Mohammed Kutbi