

With over 20 years of international experience in hospitality development, interior architecture, FF&E & OS&E, procurement, and luxury fit-out, I have led the successful delivery of complex hospitality and mixed-use developments across the United Kingdom, Egypt, the Middle East, and the Kingdom of Saudi Arabia.
I currently lead Design Management, FF&E & OS&E strategy, procurement, value engineering, and project delivery for a portfolio of internationally branded hospitality developments, including JW Marriott Jeddah, Courtyard by Marriott Makkah, Four Points by Sheraton, Element by Westin, Swissôtel, Ibis Styles Makkah, and Mercure Makkah, alongside a landmark mixed-use development comprising luxury hotels, serviced apartments, residential, commercial, and office assets. With a pipeline exceeding 35,000 hotel keys, I play a strategic role in delivering large-scale hospitality assets aligned with global operator standards and business objectives.
My expertise spans the entire hospitality development lifecycle, from concept development, design governance, budgeting, procurement strategy, value engineering, and operator coordination through supplier management, logistics, mock-ups, operational readiness, and final handover. I bring extensive experience leading multidisciplinary teams, establishing delivery frameworks, driving strategic procurement and value optimization, and delivering world-class hospitality environments that enhance guest experience, operational excellence, and long-term asset value.