Mohammed Sameeh |Abu Ali
Dammam,KSA/ Eastern Province
Summary
Dynamic Director of Sales and Marketing with strengths in strategic market analysis and brand management. Drives new business partnerships and innovative marketing campaigns that enhance visibility and profitability. Cultivates high-performing teams through training and motivation, consistently exceeding sales targets.
Overview
33
33
years of professional experience
Work History
Director of Sales and Marketing
Alghunaim Company for Hospitality
Dammam, Saudi Arabia
02.2024 - Current
- Responded to customer queries to provide information regarding product specifications and uses, delivering smooth and positive communication.
- Negotiated contracts with suppliers and vendors, securing favourable terms and pricing.
- Studied competitors to understand market, evaluate strengths and weaknesses and create a strategic roadmap for future.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Executed successful marketing events, open houses and display shows for products.
- Exported financial statistical data from database to assess economic trends and identify target customers.
- Developed and implemented innovative marketing campaigns that enhanced brand visibility.
- Tailored sales pitches to diverse client needs, securing a high conversion rate.
- Analysed current strategies for strengths and weaknesses and adjusted approaches to maintain sales trajectory.
- Facilitated training sessions for new sales staff, equipping them with essential skills and knowledge.
- Maintained detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement.
- Evaluated existing accounts to engage customers and generate sales leads to maintain client retention.
- Established pricing and delivery terms based on current market trends and costs.
- Fostered strong relationships with key industry players and stakeholders to secure lucrative deals.
- Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
- Facilitated professional development workshops for sales and marketing teams, elevating skill levels.
- Led a team of 50 sales and marketing professionals to achieve and surpass targets.
- Delivered presentations to stakeholders to secure buy-in for new marketing initiatives.
- Demonstrated outstanding networking and relationship-building skills, effectively aiding growth in B2B settings.
- Negotiated high-value contracts with clients, ensuring mutual benefit and long-term partnerships.
- Monitored customer feedback to refine sales tactics and improve service quality continually.
- Utilised social media and online resources to promote engaging content, improve SEO and attract steady customers.
- Used Facebook, Instagram and YouTube to promote products and events.
- Created performance reports on sales, customers, purchases awareness and other growth metrics to identify targets met and set new goals for extended growth.
- Optimised sales methods to best acquire, develop and retain customers.
- Maintained outstanding customer relationships by providing excellent support and resolving issues promptly and effectively.
- Enhanced product marketability and improved profits with optimum targeting on sales and marketing strategies.
- Assessed market conditions for potential opportunities and risk factors impacting promotional strategies.
- Oversaw the creation of compelling sales and marketing materials to engage target audiences effectively.
- Built positive, productive relationships with media contacts for increased brand and campaign exposure.
- Analysed market trends and customer feedback to inform product development and positioning.
Senior Sales Manager
Dana Beach Resort
Dammam, Saudi Arabia
01.2018 - 01.2022
- Selected, trained and performance-managed staff to handle high workload with ambitious targets.
- Oversaw after-sales support services, ensuring high levels of customer satisfaction and repeat business.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Implemented rigorous sales training programme, resulting in a 40% increase in sales team productivity.
- Collaborated with cross-functional teams to align sales objectives with overall company goals, ensuring cohesion and synergy.
- Negotiated favourable terms with suppliers and partners, significantly reducing costs and improving profit margins.
Senior Sales Manager
Park Inn By Radisson
Dammam, Saudi Arabia
01.2017 - 12.2017
- Managed sales pipeline efficiently, ensuring consistent flow of business and meeting of sales objectives.
- Used a confident, friendly approach when interacting with clients, maintaining excellent relationships by being helpful and supportive.
- Facilitated regular team meetings to discuss targets, share best practices, and address challenges.
- Monitored inbound sales pipeline using CRM systems.
- Selected, trained and performance-managed staff to handle high workload with ambitious targets.
- Built long-lasting and extensive customer relationships by partnering with them and understanding their needs.
- Initiated a customer feedback system to gather insights, leading to strategic adjustments and enhanced product offerings.
- Acted as the primary point of contact for key accounts, building strong relationships and ensuring customer loyalty.
- Utilised CRM software to track sales performance, customer interactions, and forecast future sales trends.
Senior Sales Manager
Etqan Hospitality
Dammam, Saudi Arabia
08.2014 - 12.2016
- Prepared detailed reports on sales activities, outcomes, and forecasts for senior management review.
- Continuously hit or exceeded sales targets by implementing reward systems within the sales team.
- Worked on company sales strategy with senior business team.
- Facilitated regular team meetings to discuss targets, strategies, and address any issues impacting sales performance.
- Managed sales team recruitment, selecting talent based on drive, confidence, determination and hunger for sales.
- Maintained detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement.
Sales and Marketing Manager
Ramada Hotel
Dammam, Saudi Arabia
05.2010 - 08.2014
- Implemented detailed sales and marketing tactical action plan, detailing key initiatives to drive sales performance.
- Developed innovative and creative marketing material for campaigns, including online adverts, leaflets, newsletters and social media content.
- Strategically developed extensive relationships with key industry players, agencies and vendors.
- Created competitive pricing strategies for products based on competitor activity, market trends and product demand.
- Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
- Managed planning, implementing and monitoring of budgets within all marketing projects and campaigns.
Sales Manager
Emmar Ready Mix Factory
Dammam, Saudi Arabia
01.2008 - 04.2010
- Assessed market conditions for potential opportunities and risk factors impacting promotional strategies.
- Coordinated with design, project management and production teams to delivery timely support to planned campaigns.
- Created fresh, engaging and compelling copy for marketing and promotions.
- Oversaw administrative team enabling front-line sales professionals to achieve quotas.
- Organised trade shows and exhibitions, showcasing products and services to potential clients and industry professionals.
- Implemented rigorous performance metrics to evaluate and improve sales team productivity and effectiveness.
- Leveraged CRM data to send targeted emails designed to increase sales.
- Produced clean, error-free newsletters and social media posts to share current sales information.
Sales Manager
Alsalam International Company
Doha, Qatar
07.2004 - 12.2007
- Led sales team towards achieving quarterly targets through strategic planning and effective resource allocation.
- Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
- Optimised sales methods to best acquire, develop and retain customers.
- Oversaw after-sales support services, ensuring high levels of customer satisfaction and repeat business.
- Guided sales team through challenging negotiations, securing deals that met both client and company objectives.
- Facilitated regular team meetings to discuss targets, strategies, and address any issues impacting sales performance.
- Maintained detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement.
- Coordinated with marketing department to create compelling sales campaigns and promotional activities.
- Identified and pursued new business opportunities in untapped markets, expanding company reach and influence.
Sales Supervisor
Gulf Specialist Hospital
Dammam, Saudi Arabia
05.2003 - 06.2004
- Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
- Led sales team to exceed quarterly targets through effective coaching and performance monitoring.
- Managed inventory to keep adequate and properly merchandised stock on sales floor.
- Analysed market trends and customer needs to inform product development and positioning.
- Promoted culture of customer focus, product knowledge and production solutions to build loyal customer base.
- Fostered strong relationships with key clients to maintain loyalty and encourage repeat business.
- Acted as the primary point of contact for key accounts, building strong relationships and ensuring customer loyalty.
- Leveraged CRM data to send targeted emails designed to increase sales.
- Implemented rigorous performance metrics to evaluate and improve sales team productivity and effectiveness.
- Checked for quality assurance by monitoring team calls.
Senior Sales Executive
Al Faraby Dispensary
Dammam, Saudi Arabia
07.2001 - 04.2003
- Led a team of sales professionals, providing training and mentorship to enhance performance.
- Achieved and surpassed sales targets consistently, contributing significantly to the company's growth and profitability.
- Provided exceptional after-sales support, addressing any customer concerns and fostering loyalty.
- Conducted regular sales meetings to review targets, performance, and strategies for improvement.
- Recorded customer reactions, questions and requirements to guide decision-making.
- Contacted current and potential clients to promote, upsell and cross-sell products and services.
- Closed large sales to exceed quota and align with company targets.
- Enabled company growth by proactively cold calling leads and building extensive network of commercial clients.
Sales Supervisor
El-Ajou Company Group
Dammam, Saudi Arabia
06.1998 - 06.2001
- Led sales team to exceed quarterly targets through effective coaching and performance monitoring.
- Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
- Supported sales team by monitoring daily operations and providing information and procedural guidance to staff.
- Gave team members support needed for upselling products and services and closing sales with customers.
- Conducted regular training sessions for staff on product knowledge and sales techniques.
- Drove sales team's ability to meet obligations to both clients and company by organising and coordinating schedules.
- Built new business partnerships to drive customer acquisition and generate revenue.
Sales Supervisor
Ismail Abu Dawood Est
Dammam, Saudi Arabia
05.1993 - 05.1998
- Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
- Supported sales team by monitoring daily operations and providing information and procedural guidance to staff.
- Analysed market trends and customer needs to inform product development and positioning.
- Managed inventory to keep adequate and properly merchandised stock on sales floor.
- Organised and maintained sales records for accurate reporting and performance tracking.
- Analysed regional sales performance to identify areas for improvement and implement solutions.
- Managed sales pipeline efficiently, ensuring consistent flow of business and meeting of sales objectives.
- Facilitated communication between sales team and other departments to streamline operations.
- Prepared detailed reports on sales activity, revenue generation, and market penetration for senior management review.
- Conducted regular training sessions for staff on product knowledge and sales techniques.
Education
Bachelor of Science - Medical Laboratories
Univefrsity of Jordan
Jordan01-1990
Skills
- Brand management
- Negotiation tactics
- Customer relationship management
- Market analysis
Languages
Arabic
Proficient
C2
English
Advanced
C1
Interests
- Reading
- Writing
Timeline
Director of Sales and Marketing
Alghunaim Company for Hospitality
02.2024 - Current
Senior Sales Manager
Dana Beach Resort
01.2018 - 01.2022
Senior Sales Manager
Park Inn By Radisson
01.2017 - 12.2017
Senior Sales Manager
Etqan Hospitality
08.2014 - 12.2016
Sales and Marketing Manager
Ramada Hotel
05.2010 - 08.2014
Sales Manager
Emmar Ready Mix Factory
01.2008 - 04.2010
Sales Manager
Alsalam International Company
07.2004 - 12.2007
Sales Supervisor
Gulf Specialist Hospital
05.2003 - 06.2004
Senior Sales Executive
Al Faraby Dispensary
07.2001 - 04.2003
Sales Supervisor
El-Ajou Company Group
06.1998 - 06.2001
Sales Supervisor
Ismail Abu Dawood Est
05.1993 - 05.1998
Bachelor of Science - Medical Laboratories
Univefrsity of Jordan