Mohammed Sharfuddeen
Riyadh,Saudi Arabia
Summary
Self-driven, committed, enthusiastic, and disciplined individual with 5 years of experience in data, business, market, and product analytics. Skilled in analyzing complex data sets, identifying trends, and translating findings into actionable recommendations. Proven track record of leveraging data-driven insights to inform strategic decision-making and drive business growth. Strong ability to collaborate across cross-functional teams, communicate effectively, and deliver impactful solutions. Committed to continuous learning and staying up-to-date with industry best practices. Demonstrated leadership in driving tasks end-to-end and always ready to shoulder responsibilities, also worked closely with CEOs in two successful start-ups, contributing to their growth and success.
Overview
5
5
years of professional experience
10
10
Certificate
Work History
Product Analytics Specialist
Rewaa Tech
Riyadh, Saudi Arabia
03.2023 - Current
- Built Product Event Tracking strategy for whole product to have digital experience intelligence of users and took actions on adoption rate and product engagement metrics
- Created user segments based on customer usage data to target specific features to each segment using tailored product marketing strategies, resulting in remarkable 17% increase in adoption rate.
- Optimized landing page conversion rates from 3% to 5.7% through implementation of A/B testing and leveraged insights to make data-driven improvements that resulted in increased conversions.
- Implemented multiple dashboards for product and business teams, providing valuable insights to stakeholders for feature discovery and accurate measurement of success following releases.
Senior Business & Product Analyst
Mfine(Novocura Tech Health Services Pvt. Ltd
Bengaluru, India
10.2021 - 01.2023
- Presented insights on various analysis and created analytic framework for brand campaign, Print-ad analysis, TV analysis, etc which helped decision maker to take data driven solutions
- Created customer funnel, communication flow & cohort view to understand customer journey & behaviour, which helped category owners to do changes in their respective product
- Created User Segments for 4.8M user base(Active + Dormant) and developed various marketing & product strategic flows for these users resulted in increase of MAU from 750K to 1.2M
Trainee Decision Scientist & Business Analyst
Mu Sigma Inc
Bengaluru, India
09.2018 - 10.2021
- Strategically developed SQL solution to effectively migrate, remediate life data without impacting other Lines of Business and worked as Tableau Domain lead in like to like migration project where 46 Excel reports were transitioned into Tableau
- Worked as SME for Tableau by aiding development team in dashboard & deployment activities by setting up best practices and process documents
- Lead multiple projects and delivered various reporting suits like Virtual Brand Meeting Report, Renewal Date Exception Report, MACR, etc which helped Stakeholder in taking superior Business Decisions
Education
Bachelor of Technology - Electrical and Electronics Engineering
PES University
Bengaluru, India 08.2014 - 08.2018
Skills
- SQL
- Tableau
- Excel & Sheets
- FullStory
- Jira
- Digital Experience Intelligence
- Agile
- Deployment
- Data Analytics
- Business Analytics
- Product Analytics
- Leadership
- User Flow Creation
- MIS Reporting
- Product Marketing Strategy
- Product Funnel Analysis
- Retention Strategy
- Cohort Analysis
- Customer Acquisition
- Customer Segmentation
- Customer Demographics Analysis
- Stakeholder Management
- Digital & Organic Growth
- Communication skills
- Problem-solving
Certification
- Certified SQL (Basic, Intermediate, Advance), issued by HackerRank
- Build visualizations & dashboards issued by Tableau
- FullStory(DXI) Fundamentals Certification by FullStory
- LinkedIn Certified Marketing Insider issued by LinkedIn
- Google Analytics issued by Google Digital Academy
- Excel Essentials Training issued by LinkedIn
- SQL for Data Analysis issued by LinkedIn
- Statistic Foundations issued by LinkedIn
- Business Analysis for Product Managers issued by LinkedIn
- Agile Foundations issued by LinkedIn
Languages
English
Fluent
Hindi
Fluent
Arabic
Beginner
Malayalam
Fluent
Kannada
Fluent
Timeline
Product Analytics Specialist
Rewaa Tech
03.2023 - Current
Senior Business & Product Analyst
Mfine(Novocura Tech Health Services Pvt. Ltd
10.2021 - 01.2023
Trainee Decision Scientist & Business Analyst
Mu Sigma Inc
09.2018 - 10.2021
Bachelor of Technology - Electrical and Electronics Engineering
PES University
08.2014 - 08.2018
Accomplishments
- Gold medallist : B.Tech EEE Department - Secured 2nd Rank in B.Tech EEE for the year 2018 from PES University, Bengaluru
- Spot Award 1 : "Sharfuddeen has single-handedly driven the WSR transition while simultaneously ramping up on the required technologies and consistently providing error-free deliverables within timelines."- Ravi Melwyn Aranha
- Spot Award 2 : "Sharf is sincere and hardworking. His sound knowledge in Tableau has made the clients request him to take sessions with their teams and has been very well appreciated. With Sharf in the team, we can expect the complete ownership of responsibilities with least intervention from our end." - Tanmai Prodduturi
- Spot Award 3 : "Sharf is amazing in a way he has been leading Property Repair team through thick and thin. He is extremely good with client communication and understanding requirement. His can-do attitude would definitely help him achieve greater heights" - Tanmai Prodduturi
- Spot Award 4 : " Sharf's knowledge in the Property Repair space is commendable. He has proved his mettle as a front end and back end developer while continuing to guide the team in their tasks." - Jahnavi Saikia
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
- Stock Market
- Travelling
- TED talks
- Time Travel Movies
- Teaching
Quote
Judge a man by his questions rather than his answers.
Voltaire
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