Mohammed Tarabia

Home Health Care, Senior Category Manager

• Develop HHC category strategy based on the category role and intent. in line with WELLNESS BU strategy, Manage the product mix of the category to achieve the commercial KPIs and manage supplier relationship.
• Drive Successful implementation and execution of proper tactics to materialize Category strategy. Co-lead the cross functional activities with the concerned stakeholders to ensure alignment, through monitoring customer data, supplier, brand and region performance and the marketing data to ensure the proper implementation of the Plans.
• Build Robust Online Journey For Home Health Care that provides all Solutions for Home Care, Health Care Givers, and Next generations through Local & Global Assortment

• WELLNESS - BU, 1.5B Business Unit
• Develop in line with Category Management team Category strategy and financial plans for WELLNESS relevant categories.
• Support Strategic Segments to drive Growth and Achieve Commercial KPIs.
• Create, update Pre-season and in-season Sales plan for the BU categories Multivitamins, Supplements, Medical Devices and Health Food Products in line with S&OP Team
• Create Maintain Stores Profile based on Shopper behavior across different Stores Format, and manage In store display, Planogram for displayable categories across different stores format
• Lead Digital transformation and processes stream line of all merchandise planning Activities - Oracle Planning applications Implementation, MFP, ASC & CMPO
• Provide 1 year ahead forecast for overseas purchasing (Nahdi PL) Per SKU to Improve PL on shelf availability

Key Achievements

• Manage with success fast-paced Dynamic BU during COVID pandemic, (Strategic Segment - Advanced Monitors, specialized Health Care devices, Manuka Honey, Immunity enhancer, COVID Related Segments).
• Grow PL business in wellness Year Over Year grow share from 17% to 33.1%Share in Last 3 Years.
• Grow E-commerce Sales, Hub stores profiles and Quantification (Fulfill on line demand)
• Issue First planogram for Wellness BU to implement in Nahdi stores.
• Successful implementation of ASC advanced store clustering and go live for MFP, Merchandise Financial planning and Category planning as well

• OTC (Self Medication) and Home Health Care Departments
• Support Strategic Segments to drive Growth and Achieve Commercial KPIs.
• Create, Update Stores profile for different stores format, Manage Stores inv. Levels and optimize SOH, Maximize ROI by Providing Gap analysis for Category, Brand, Vendor and Region Performance.

Key Achievements

• Support Strategic Segments & Lead Revenue Growth % in HHC & Self Medication - Apply MP Concept of Right product in Right Place with Right Quantity.
• Control Home Health Care and Apply MP Planning Concepts, Create Stores Profile for 100% Of SKUs across all Nahdi different Stores Format +1000, Reflect Category Strategy and shopper mission per Stores Format, Drive 27% Revenue growth and SOH Optimization, 30% Less Required SOH. Improve inventory stock turn from 2 to 2.3 in 2018 & to 2.7 in 2019
• Grow PL Contribution in HHC and achieve +7% Gr% in Share 2018 and 2019, by Improving forecast accuracy for overseas purchasing SKUs and maximize stores penetration.
• Maximize ROII, Improve OTC –Self Medication- Inventory turn by +20% and 4.6 to 5.6 & improving the Quality of Inventory

• Key Achievements
• Manage with success assortment of a very high complex category, makeup provide a solution for ranging and stores selection criteria
• Work in line with category management team to launch of Nahdi first PL brand in Beauty (Beauty accessories category - ACCESS).

• Lead Store team to achieve Sales target, provide world class service and pharmaceutical consultation
• Lead and motivate store team to ensure excellence of all store processes and procedures
• Achieve highest level of store readiness, execute and maintain in store display for all items
• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.

• Lead Store team to achieve Sales target, provide world class service and pharmaceutical consultation
• Management of all administrational and operational processes in the pharmacy