Summary
Overview
Work history
Education
Skills
Certification
Languages
Custom
Accomplishments
Timeline
Generic
Mohammed Khalil Aljarrash

Mohammed Khalil Aljarrash

Riyadh,Saudi Arabia

Summary

Accomplished professional with expertise in analytical profit and loss, KPI tracking, and performance monitoring. Demonstrates strong strategic planning and operational strategy skills, with a focus on forecasting, budgeting, and cost-reduction strategies. Proven leadership abilities in talent retention, people management, and development through coaching and training. Adept at enhancing internal and external customer experiences while optimising performance across multisite operations. Skilled in market trend identification, workforce scheduling, sustainability initiatives, and inventory management. Committed to driving commercial success through effective communication and problem-solving.

Overview

19
19
years of professional experience
1
1
Certification

Work history

Regional Operations Manager

Alshaya Group Bath & Body Works || Boots
, Saudi Arabia
03.2021 - Current
  • Led and motivated a field and store team of over 350 people to achieve sales targets which directly contributed to a 45% from TTL MENA as well increase market share year-over-year 3%
  • Spearheaded the "C60" project across the MENA region, increasing store conversion rates by an impressive 48% and optimizing key performance indicators.
  • Developed and executed strategic plans for revenue and LFL sales growth that drove a 2% increase in both cash and profit margins for the business.
  • Identified and capitalized on new market trends and opportunities, leading to the successful launch of new products and expanded brand presence.
  • Built a high-performing team by implementing a new coaching module and performance check-ins, reducing staff turnover by over 10% and improving team effectiveness.
  • Created and launched a "Kickers" incentive program and "Bingo Award," which directly increased team engagement and boosted sales floor performance.
  • Cultivated a culture of continuous improvement by providing personalized development plans, which supported the promotion and internally development
  • Optimized operational costs by reducing direct and indirect expenses through strategic budget management and efficient resource allocation.
  • Designed and implemented a new customer complaint process, ensuring all issues were resolved within a 24-hour SLA and significantly boosting customer satisfaction.
  • Elevated the customer experience by creating a seamless journey and fostering emotional connections, which strengthened customer loyalty and increased brand retention.
  • Worked constructively with merch and Marketing as well as Visual team to support generating new business opportunities supporting company growth and delivering 360 customer experience.
  • Continue to identify Growth locations and partnerships with all functions to support the expansion plan
  • Analyzed financial data to track and achieve budget targets for both top and bottom lines.
  • Tracked and reported on KPIs and the why and set a SMART action plan to move forward.
  • Regular touch base with support functions to drive both internal and external customer satisfaction.
  • Partnerships and regular meetings with Host Brand to build the relationship and support the market.
  • Developed organizational policies for administrative oversight and internal controls within the SPARK project in Alshaya.


Area Manager

Alshaya Group Cluster Mange Bath& Body Work
06.2017 - 03.2021
  • Achieve sales growth Vs LY & brand profitability
  • Developed and led quality management systems, standards, and compliance, including SOPs, from both Company as Brand Perspective
  • Recruited Talent, trained new staff as per induction plan F100
  • Monthly Review with Senior Manager for Talent across AOR and development plan
  • Ensured positive customer experiences were provided, Maximized customer satisfaction through effective operational management aligned with quality standards and customer requirements
  • Managed day-to-day operations, including supervision and assignment delegation for stores team
  • Minimized discrepancies by training over ,best practices, policies and procedures
  • Reorganized store team to achieve , improve and alignment with long-term requirements, to support and deliver as meet Organization goal
  • Ensured New Stores Opening as per STR
  • Fully Transparency with AOR by Weekly touch Base with Store Mangers as in charge as well in order to keep store team align as focus as well
  • Weekly Touch Base with Merch team for following up with Stock Update Key event ,Auto Replenish process
  • Acting OM for KSA market during absent of OM

Store Manager

Bath & Body Works L-Brands Alshaya Group
04.2014 - 05.2017
  • Deliver Store BP ,LFL , Conversion Target ,Shrinkage,SHOPPIE
  • Updated store pricing, signage and merchandising based on current promotions
  • Stocked and restocked inventory upon shipment receipt
  • Follow FIFO
  • Opened a new store location and assisted in recruiting and training new staff
  • Created and delivered weekly schedule assignments to staff members
  • Trained all new managers on store procedures and policies ,as Brand Training champion form APR-15 to JUN-17
  • Resolved customer problems by investigating issues, answering questions, and building rapport
  • Ensured customer services experience was deliver as educate customers for theme tools
  • Led and motivated sales team to meet and exceed sales goals.
  • Set SMART goals for the store team, developing staff abilities and increasing sales performance.
  • Understood what drives overall business success and prioritized and delivered quality results.
  • Optimized store performance through continuous evaluation of existing processes and identifying improvement opportunities.
  • Led regular staff performance reviews to guide and support individual development.
  • Maintained strong partnership with Area and visual manager to keep alignment and timely communication.
  • Promoted and supported strong relationships with local community organizations, building store profiles.

Assistant Store Manager -Training champion

Bath and Body Works L-Brands Alshaya Group
05.2013 - 03.2014
  • Maintained store appearance, including rack and shelving organization, store lay out and planogram planning
  • Networked with customers and asked open-ended questions to determine immediate needs
  • Hired and scheduled staff to meet business needs and demand
  • Improved efficiency by training staff on best practices and protocol
  • Scheduled and led weekly store meetings to discuss sales, performance and customer service benchmarks
  • Delivery of SOP as Brand Expectation
  • Onboarding plan for new staff who joined the brand
  • Apply L-Way Customer satisfaction to ensure drive customer satisfaction.
  • Contribution to drive segment performance through CSL system module.
  • Maintained strong partnership with store and visual manager to keep alignment and timely communication.
  • Promoted and supported strong relationships with local community organizations, building store profile.

Assistant Store Manager -Training Champion

Victoria Secret L-Brands Alshaya Group
04.2012 - 04.2013
  • Maintained store appearance, including rack and shelving organization, store layout and planogram planning
  • Networked with customers and asked open-ended questions to determine immediate needs
  • Hired and scheduled staff to meet business needs and demand
  • Improved efficiency by training staff on best practices and protocol
  • Scheduled and led weekly store meetings to discuss sales, performance, and customer service benchmarks
  • Delivery of SOP as Brand Expectation
  • Support VS with femaleaiztion and new opening store across the market and training and onboarding plan for new staff who joined the brand
  • Apply L-Way Customer satisfaction to ensure drive customer satisfaction.
  • Contribution to drive segment performance through the CSL system module.
  • Provided excellent customer care through prompt complaint resolution and quality of service.
  • Oversaw business staffing and training, building a successful, customer-focused team.
  • Created seasonal sales plans with varying stock and promotional strategies.
  • Maintained strong partnership with store and visual manager to keep alignment and timely communication.
  • Promoted and supported strong relationships with local community organizations, building store profile.

Beauty Adviser

Victoria Secret L-Brands Alshaya Group
04.2010 - 03.2012
  • Listened to customer needs and preferences to provide targeted advice, increasing sales opportunities.
  • Followed company procedures and guidelines for smooth retail operations.
  • Guaranteed high levels of customer satisfaction through product knowledge and attentive service.
  • Monitored display stock levels, replenishing for the consistently well-stocked sales floor.
  • Uncover customer's need through focus on engaging and asking open end question.
  • Apply L-Way Customer satisfaction to ensure drive customer satisfaction.
  • Contribution to drive segment performance through CSL system module.

Sale Associate

MAKKI Cosmetics
09.2006 - 03.2010
  • Guaranteed high levels of customer satisfaction through product knowledge and attentive service.
  • Monitored display stock levels, replenishing for the consistently well-stocked sales floor.
  • Drive MAKKI Brand Awareness within Syria city

Education

Diploma - Business Administration

Arab International Academy

Diploma - Operation Management

ALISON

Skills

  • Analytical Profit and Loss
  • KPI tracking Preformance monitoring Sales analysis
  • Strategic planning & Operational strategy
  • Forecasting Budgeting Commerciality
  • Leadership skills Multisite operations
  • Problem-solving
  • Talent retention
  • Performance optimisation
  • Internal & External Customer experience enhancement
  • People management development coaching training
  • Sustainability initiatives
  • Cost-reduction strategies
  • Inventory management & control
  • Strong communication

Certification

  • Grow With Us - L-1-2-3-4 within Alshaya Group, 2016-2017, 2020-2022
  • Limited Way at Bath & Body Works - Limited Brands, 2018
  • Training Course at Bath and Body Home Office in Ohio - Columbus USA
  • Learning Conversion Copyright, 2022
  • How To Sale Value Not Price / Best People Leader / BREAKTHROUGHS Workshop, 2023
  • Core Strength, 2024
  • Sales Management 2025

Languages

Arabic
Intermediate
English
Intermediate

Custom

  • SHOPPIE MENA Award Victoria Secret, 2012, 92%
  • MENA Best Store Manager Award, 2016
  • FFM Event Award, 2019
  • SHOPPIE KSA, 2023, 93%, 88%
  • Alshaya Excellence Award Customer satisfaction BBW, 2023
  • International Apron Day, 2024

Accomplishments

  • Highest SHOPPIE MENA 92% 2012
  • Store Manager of the year | MENA 2016
  • Highest Fragrance Mist sale | MENA 2018
  • CEO Customers Excellence Award 2023

Timeline

Regional Operations Manager

Alshaya Group Bath & Body Works || Boots
03.2021 - Current

Area Manager

Alshaya Group Cluster Mange Bath& Body Work
06.2017 - 03.2021

Store Manager

Bath & Body Works L-Brands Alshaya Group
04.2014 - 05.2017

Assistant Store Manager -Training champion

Bath and Body Works L-Brands Alshaya Group
05.2013 - 03.2014

Assistant Store Manager -Training Champion

Victoria Secret L-Brands Alshaya Group
04.2012 - 04.2013

Beauty Adviser

Victoria Secret L-Brands Alshaya Group
04.2010 - 03.2012

Sale Associate

MAKKI Cosmetics
09.2006 - 03.2010

Diploma - Business Administration

Arab International Academy

Diploma - Operation Management

ALISON

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Mohammed Khalil Aljarrash