With over a decade of expertise, I specialize in building e-commerce departments from the ground up, overseeing online stores, and managing digital marketing operations and advertising campaigns. My proficiency lies in developing comprehensive business strategies for various facets of e-commerce within companies.
Hi, I’m
Mohammed Omar Abu Mansour
Riyadh,Saudi Arabia
Summary
Overview
9
years of professional experience
Work history
Kawader For Commercial Kitchen & Café Equipment Riyadh, Saudi Arabia
E-commerce Manager
11.2021 - Current
Job overview
- Established and developed the e-commerce department from inception, creating an organizational structure and functional sites
- Orchestrated the selection and implementation of e-commerce applications, forming a specialized team for seamless execution
- Provided technical support during system testing, identifying and resolving errors while proposing enhancements
- Planned and supervised the integration of e-commerce systems, managing the technical and programming team
- Launched social media and digital advertising departments, overseeing marketing plans and formulating strategies
- Established a design and creativity department, leading the rebranding process and setting creative work methodologies
- Created and managed a content writing department, setting policies for content creation in Arabic and English
- Supervised search engine optimization (SEO) improvements and monitored their impact on the online store
- Established operations, logistics, and customer service departments, implementing strategic plans for their daily operations
- Documented operations procedures, scenarios, and methods, analyzing user experience and proposing improvements
- Adapted guidelines in the online store based on e-commerce system functionalities and user feedback
- Identified and managed service providers, including electronic payment services, shipping, content, and marketing
- Directly supervised all online store operations, customer service, and digital marketing, ensuring continuous development
- Oversaw e-commerce management employees, handling administrative tasks and monitoring duties
- Analyzed online store performance, sales, and digital advertising campaigns, collaborating with specialized teams
- Contributed to goal-setting and sales targets, analyzing customer data and providing insights to marketing and sales teams
- Prepared and presented store performance reports to facility management and relevant personnel
- Promoted best practices to enhance quality standards, encouraging electronic payments and improving address quality
- Managed relationships and tasks between related departments, ensuring coordination between sales, marketing, customer service, and warehouse
- Conducted competitive analysis on usability, performance, and search engine visibility of the online store
- Prepared and implemented infrastructure for analysis and marketing tools, focusing on customer engagement workflow design.
Cotonyat Jordan Marketing CompanyAmman, Jordan
E-commerce Manager
02.2018 - 01.2022
Job overview
- Managed the technical and programming team overseeing the construction of the e-commerce store, focusing on both programming and design aspects
- Established and led social media and digital advertising departments, formulating strategies and policies, and overseeing execution
- Founded the design and creativity department, guiding the rebranding process and setting daily creative work methodologies
- Created and managed the content writing department, setting content policies in Arabic and English, and supervising continuous improvement
- Founded operations, logistics, and customer service departments, developing strategic plans and ensuring daily development and monitoring
- Directly supervised online store operations, customer service, and digital marketing, ensuring continuous departmental growth
- Oversaw e-commerce management employees, handling administrative tasks and overseeing duties and responsibilities
- Analyzed online store performance, sales, and digital advertising campaigns, collaborating with specialized teams.
FanClass CompanyAmman, Jordan
Digital Marketing Manager
02.2017 - 02.2018
Job overview
- Recruited and managed the digital advertising team, overseeing their activities
- Negotiated agreements with government, private entities, and companies for digital marketing operations and advertising campaigns
- Developed digital marketing strategies and policies, offering guidance on reaching target audiences and achieving sales goals
- Supervised various advertising and digital marketing management departments, distributing roles and monitoring achievements
- Analyzed advertising campaigns, provided recommendations for improvement, and approved content in various forms
- Planned and executed digital marketing strategies, maintaining the company's presence on social media platforms
- Measured campaign performance, provided regular reports on ROI and KPIs, and identified trends for strategy enhancement
- Conducted brainstorming sessions for creative growth strategies and executed experiments to increase conversion rates
- Collaborated with internal teams to enhance the user experience across the site and assess customer experience
- Improved conversion tool points and paths, collaborating with agencies and vendors to achieve marketing goals
- Evaluated emerging technologies, providing thought leadership for adoption when necessary.
- Improved end-to-end customer journey by identifying critical conversion and drop-off points, adapting onboarding process accordingly.
Roya TVAmman, Jordan
Social Media Specialist
01.2015 - 07.2017
Job overview
- Developed content plans for social media platforms and the website, creating engaging content
- Launched advertising campaigns on various digital platforms to increase brand visibility
- Conducted research on the target audience and current trends for effective content creation
- Crafted compelling content to captivate the audience and boost interaction on social media
- Designed, developed, and scheduled posts on social media to enhance website visits and engagement
- Provided reports on website traffic, monitored SEO efforts, and stayed updated on social media platform changes
- Facilitated online conversations with clients and responded to inquiries, reporting and resolving customer issues
- Supervised the design and creation of social media accounts, ensuring a cohesive brand image
- Proposed innovative strategies, such as promotional offers and contests, to attract potential customers.
Education
University of Jordan
Bachelor of Public Administration
University overview
Skills
- High-level communication, analytical, organizational, and technical skills
- Practical knowledge of technologies for market research
- Sound knowledge of website management and e-commerce utilization
- Broad understanding of practices and techniques in web marketing and online retailing
- Proficient in Microsoft Office and relevant software
- Strong multitasking and problem-solving abilities
- Effective team management with successful task delegation based on team members' skills
- Clear communication of ideas and task instructions to team members
- Proficient in developing comprehensive management plans
- Skilled in using Google Analytics and other analytical software
- Proficiency in sales management platforms like Amazon Vendor, Seller Central, and similar sites
- Full knowledge of Magento, Zoho, Asana, and Freshdesk platforms
The online stores I founded
The online stores I founded
Kawader Store
www.kawaderstore.com
Cotonyat Store
www.cotonyat.com
Roya TV
www.roya.tv
Timeline
E-commerce Manager
Kawader For Commercial Kitchen & Café Equipment
11.2021 - Current
E-commerce Manager
Cotonyat Jordan Marketing Company
02.2018 - 01.2022
Digital Marketing Manager
FanClass Company
02.2017 - 02.2018
Social Media Specialist
Roya TV
01.2015 - 07.2017
University of Jordan
Bachelor of Public Administration
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