Lighting Divisional Manager
Rasa Lighting
12.2024 - Current
Mohamed Rageh
Lighting Divisional Manager
AlQuds,01
Timeline
Product Manager
Al Nasser Group
01.2019 - 12.2024
Al Nasser Group
Al Nasser Group
10.2013 - 01.2019
Senior Sales and Project Engineer
Zaki Elsewedy Group
08.2012 - 09.2013
Senior Technical Support Engineer
Zaki Elsewedy Group
01.2011 - 07.2012
B.Sc. - Electrical Engineering
Kafr El-Sheikh University
MBA Diploma -
Work History
Lighting Divisional Manager
Rasa Lighting
12.2024 - Current
- Managed Country Projects Sales, Operations, Management. of Lighting
- Responsible for 10+ Showrooms and Developed Dynamic Project Teams.
- Staffing & Recruitment with HRM Team.
- Managing European Suppliers for High Profile Projects of the Kingdom.
- Managed risk effectively by conducting thorough assessments and implementing mitigation strategies as necessary.
- Fostered strong client relationships to ensure customer satisfaction and repeat business opportunities.
- Maximized resource utilization to optimize productivity by reallocating resources as needed.
Product Manager
Al Nasser Group
01.2019 - 12.2024
- Lead the products team, overseeing the importation of international products for Al Nasser Group.
- Manage a diverse product portfolio across retail, wholesale, and project departments, encompassing over 2,000 SKUs across three main categories: Lighting, Wiring Devices, and Intercom Systems.
- Develop and enhance the product portfolio by providing marketing insights on local competition, market trends, and customer needs, guiding strategic portfolio development.
- Maximize company profitability by controlling discounts, reducing returns, analyzing lost opportunity reports, and proposing effective sales solutions and vendor rebates.
- Collaborate with the sales team to create accurate sales forecasts and develop purchasing plans aligned with the final sales budget.
- Maintain communication with over 20 suppliers, including both Chinese and European manufacturers such as EGLO, Hager, DNA, Yankon, Leedarson, and Hyundai.
- Manage vendor partnership packages, including price negotiations, marketing support, back rebates, warranty terms, delivery lead times, and payment conditions.
- Responsible for generating SASO certificates (EEL & IECEE) for all lighting products and SQM (Saudi Quality Mark) for wiring devices.
- Develop pricing strategies for retail and wholesale channels to achieve gross margin targets, including the arrangement of comprehensive price lists for all products.
- Implement inventory control measures through demand and distribution planning, conducting workshops with the sales team to optimize order placements, clearance lists, and strategies for slow-moving and dead stock.
- Create and execute marketing strategies for assigned products, including the organization of promotions and campaign setups.
- Implement OEM procedures, including the design of packaging, preparation of instruction and safety sheets, product rating labels, barcodes, and product catalogs.
- Manage SAP ERP functions, including material master, vendor master, price lists, discount conditions, and purchase requisitions.
Al Nasser Group
Al Nasser Group
10.2013 - 01.2019
- Led the technical department, supporting the sales team in achieving branch targets exceeding 20 million Riyals annually.
- Contributed to the development of Noortek, the Al Nasser brand for projects, ensuring compliance with specifications for governmental projects, including MOD, SANG, Dammam University, and RC.
- Played a key role in obtaining approvals for Noortek LED street lighting from TARSHID and Riyadh Municipality.
- Assisted in the creation of the Sidra catalog, representing the Al Nasser brand for commercial projects.
- Prepared comprehensive sales reports by collecting, analyzing, and summarizing sales data to inform strategic decisions.
- Achieved specification and sales targets through effective project management and customer engagement.
- Conducted training sessions for new technical support engineers, enhancing team capabilities and knowledge.
- Fostered strong relationships with international suppliers, demonstrating solid negotiation skills to secure favorable terms.
- Possessed in-depth technical knowledge of various lighting brands, including Noortek, SIDE, IVELA, SCHUCH, SCHERDER, LUCECO, LEDVANCE, and National Lighting.
- Analyzed lighting projects to understand customer needs, preparing technical proposals and lighting offers tailored to client specifications.
- Ensured compliance with technical approvals and maintained consultant satisfaction throughout project execution.
- Performed lux calculations using DIALUX EVO and DIALUX 4.13 to optimize lighting designs.
- Enhanced workflow efficiency by utilizing the SAP system and coordinating with all relevant parties, including factory personnel and SAP consultants.
Senior Sales and Project Engineer
Zaki Elsewedy Group
08.2012 - 09.2013
- Managed sales for a diverse range of products, including ABB, SOCOMEC, VISHY, Chint, cables, low and medium voltage panels, lighting (IGuzzini, GE, Polamp), and telecommunication products.
- Delivered engaging presentations on product offerings, providing expert advice to customers on solutions that best meet their needs.
- Collaborated closely with the technical team to draft comprehensive techno-commercial proposals tailored to specific business requirements.
- Negotiated effectively with customers to secure orders, ensuring alignment with their expectations and project specifications.
Senior Technical Support Engineer
Zaki Elsewedy Group
01.2011 - 07.2012
- Reviewed and analyzed technical specifications for all assigned projects to ensure compliance and accuracy.
- Prepared comprehensive technical and commercial offers, effectively communicating value propositions to clients.
- Held full responsibility for completing tenders ahead of deadlines, ensuring timely submissions.
- Collaborated with design office partners to create a clear and cohesive project vision.
- Developed in-depth technical knowledge of various brands, including ABB, SOCOMEC, VISHY, CHINT, and Sewedy Cables.
Overview
14
14
years of professional experience
Education
MBA Diploma -
06.2025
B.Sc. - Electrical Engineering
Kafr El-Sheikh University
07.2010
Skills
- Leadership
- Time Management
- Communication
- Product Development
- Microsoft Office
- SAP
- Pro-active and Self-motivated
Summary
- A position where I can make use of my skills and developing myself to increase my Knowledge and to be an effective person in the organization.
Languages
Arabic
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Certifications Courses
- MBA Diploma, Dr Ehab Muslum, under studying, 01/2023
- CMVP certified and EVO member, AEE / USA, 05/2019
- Communication, Leadership and Negotiation skills, Al Nasser, 06/2017
- English course, Armed Forces Institute, 10/2010
- Power System Distribution course, Jelecom academy, 08/2010
- Intelligent Robotics System course, Jelecom academy, 04/2010
- PLC course, Jelecom academy, 08/2008
- AutoCAD course, Jelecom academy, 02/2007
Accomplishments
Undertook multiple official visits to China and Germany to strengthen supplier relationships, enhance product knowledge, and support project requirements.
Achieved Million's of Dollar Projects For Lighting.
Quote
"If you have to do something, you will find a way to do it."
Adel
Certification
- CPM - Certified Professional Manager
Affiliations
- Saudi Council Of Engineers
Work Preference
Work Type
Full TimeGig WorkLocation Preference
HybridImportant To Me
Paid sick leave401k matchFlexible work hoursCompany CultureWork-life balancePersonal development programsCareer advancementTeam Building / Company RetreatsInterests
Lighting Expo