Ahmed Moharram
Head Of Marketing, Digital Enthusiast, Business Strategist
Riyadh
Summary
A seasoned marketing director with a growth focused mentality. I am a results-driven professional with over 18 years of end-to-end experience building winning branding strategies. My expertise ranges from building brands, launching products to dynamic sales funnels, stakeholder management, leading digital transformation programs, and architecting customer journey maps. I bring a multi-industry growth mind-set to the table powered by digital and tech experience to craft plans that drive growth and revenue among Fortune 500 companies, multiple startups and E-commerce stores.
My enthusiasm is to always spark creativity and joy within high performing, successful teams.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
Work History
Middle East Marketing Leader
MERCER CONSULTING
Riyadh
07.2018 - Current
- I am heading the marketing function in Middle East to articulate the brand capabilities and steer clients’ expansion, growth, and market penetration activities, I successfully:
- Work closely with senior leadership teams to influence the business strategy in Middle East using integrated marketing insights.
- Develop brand communications that convey the company’s vision and direction of travel
- Oversee the regional marketing budget development process
- Repositioned the company’s digital strategy, increasing online traffic by over 150% and helping boost company revenues by 45%
- Iterate lead and demand generation campaigns to support sales pipeline development
- Collaborate with internal sales and creative teams to create events marketing strategies
- Launched the 1st b2b E-commerce platform in consulting industry in Middle East.
Senior Marketing Manager
HUAWEI MOBILE
06.2015 - 07.2018
- Spearheading the launch of consumer electronics products in Saudi Arabia through digital outreach and helping to shape Huawei’s core brand identity and essence, I was responsible for:
- Developing and executing digital and integrated communications strategies to drive new B2C customer acquisition and generate products demands
- Determining market expansion and strategic goals to align and build campaigns across digital touchpoints and social channels
- Launched Huawei’s E-commerce platform in Saudi Arabia
- Deploying data analytics dashboards to measure campaign results and market response
- leading the products marketing strategy, elevating brand’s presence though heightened customer engagement and relationship management
- Helping increase Huawei’s smart phones market share in Saudi from 2% to 31% in less than 4 years.
Digital Touchpoints Manager
MOBILY TELECOM
Riyadh
03.2013 - 06.2015
- Tasked with elevating Mobility Telecom’s digital customer experience and innovating B2B omni-channel digital engagement, key deliverables and impact resulting in being awarded the 2015 CIO Summit Digital Award and 2014 Distinguished Performance Award included:
- Innovating compelling, regional B2B marketing programs and media outreach efforts to engage core customer segments and drive sales generation
- Ensuring a stellar User Experience throughout digital touchpoints and social channels
- Conducting ongoing market research to establish brands’ competitive position in the market
- Launched a full digital transformation project to reform the full digital customer experience.
- Energizing customer interaction across social and digital channels resulting in a reduction of B2B client churn and turnover by 11%.
Digital UX Manager
MAWHIBA
Riyadh
09.2009 - 03.2013
- A Saudi Royal NGO with a mission to increase the skills level, training and internship opportunities for the country’s students
- Managing a Digital Marketing team, I:
- Maintained responsibility for elevating the organization’s primary portal’s UX to effectively engage over 400K monthly users
- Managed the digital marketing teams design and content development activities across the various web and social media channels
- Worked with creatives and developers to meet and exceed UX objectives and standards.
- Maximized performance by monitoring daily activities and mentoring team members.
Digital PR Consultant
IMPACT PORTER NOVELLI
Abu Dhabi
09.2008 - 09.2009
- Introducing digital marketing to the award-winning international communication consultancy’s regional clients, I achieved success through:
- Working directly with clients including the Ministry of Education and Municipal Affairs, Nokia and P&G to demonstrate and execute innovative digital branding and marketing campaigns
- Maintaining a consistency of brand messaging across digital channels to ensure compliance with overall campaign goals.
- Supported clients with digital business solutions, social media strategy, and performance tracking tools.
Education
Bachelor of Science - Computer Science
02.2000 - 05.2004
Certificate - Product Management And Strategy
04.2023 - 06.2023
Consumer Behavior Analysis Certificate | Chartered Institute of - undefined
Skills
Leadership and People management
Branding and Creative concepts
Demand generation and CRM
Digital Transformation
Product marketing and development
E-commerce strategy
Customer Journey Mapping
Growth and performance marketing
Accomplishments
Mercer Middle East (2018-2023)
2x Increase in website visitors
4x increase in Marketing generated revenue.
Productized consulting services on E-commerce.
Huawei Mobile (2015-2018)
Brand Awareness level up +300%
Market share up from 1% to 29%
Launched 14 products into the market
Launched E-commerce platform
Mobily (2013-2015)
2014 Distinguished Performance Award
2015 CIO summit Digital Award
2015 B2B Churn Level down by 11% ]
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
University of Wharton - Executive Education - Certificate, Product Management And Strategy
04.2023 - 06.2023
Middle East Marketing Leader - MERCER CONSULTING
07.2018 - Current
Senior Marketing Manager - HUAWEI MOBILE
06.2015 - 07.2018
Digital Touchpoints Manager - MOBILY TELECOM
03.2013 - 06.2015
Digital UX Manager - MAWHIBA
09.2009 - 03.2013
Digital PR Consultant - IMPACT PORTER NOVELLI
09.2008 - 09.2009
Mansoura University - Bachelor of Science, Computer Science
02.2000 - 05.2004
Marketing - Consumer Behavior Analysis Certificate | Chartered Institute of,