Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Mohsen Angawi

Jeddah

Summary

Dynamic brand strategist with a proven track record at Goody Co., driving significant brand growth and awarness for Wello. Expert in leveraging consumer insights and creative direction to launch impactful campaigns. Co-founder of SPLYR, demonstrating strong entrepreneurship and cross-functional leadership in building a distinctive brand identity and executing successful marketing strategies.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Senior Associate Brand Manager

Goody Co.
05.2023 - Current
  • Lead brand management for Wello, driving brand establishment, market Fundamentals, and positioning within the health and wellness category.
  • Developed and started implementation of a 3-year strategic roadmap for Wello focusing on innovation, equity, and long-term differentiation.
  • Launched Launched Wello’s first major integrated campaign, delivering high-impact in store, digital, influencer, event, and TVC activations, which drove 80.7M+ impressions across social media platforms and significantly boosted brand awareness.
  • Planned and executed high-impact consumer events and sponsorships — including padel tournaments and sponsorships, functional wellbeing activations, and locally relevant occasions — engaging 25K+ participants and distributing 20K+ samples, while reinforcing Wello’s community-oriented brand vision.
  • assisted in building a portfolio of innovation, identifying emerging health & wellness trends and co-developing 12 new product concepts, of which 6 launched so far.
  • Leveraged data analytics and consumer insights to inform creative strategy, optimize campaign performance, and refine brand messaging.
  • Managed a multimillion-SAR marketing budget, ensuring efficient resource allocation and delivering ROI-driven outcomes.
  • Planned, implemented, and tracked sales and to promote brand products and optimize forecast accuracy.

Co Founder

SPLYR
05.2021 - 06.2025
  • Founded and launched SPLYR, driving the brand from initial concept through full market launch, overseeing strategy, design, operations, and execution.
  • Built a distinctive brand identity and positioning, crafting core messaging and visuals that resonated with the streetwear community.
  • Managed end-to-end operations, including vendor sourcing, supply chain coordination, and inventory management to ensure seamless execution.
  • Developed and executed a holistic marketing strategy across digital and offline channels, generating strong brand traction and consistent sales growth.
  • Planned and led a high-impact launch event, creating an immersive brand experience that amplified awareness and cultivated a loyal customer base.
  • Oversaw project and budget management, delivering milestones on time and within budget while maintaining product and brand integrity.

Education

Bachelor of Arts - Criminal Justice

University Of Central Florida
Orlando, Florida
12-2022

Skills

  • Consumer insights
  • Creative direction
  • Cross-functional team leadership
  • Customer segmentation
  • Brand-building strategies
  • Event coordination
  • Communications strategy
  • Market analysis
  • Entrepreneurship

Certification

Mini MBA in Marketing — Marketing Week | Mark Ritson, 2024

Languages

Arabic
English

Timeline

Senior Associate Brand Manager

Goody Co.
05.2023 - Current

Co Founder

SPLYR
05.2021 - 06.2025

Bachelor of Arts - Criminal Justice

University Of Central Florida

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Mohsen Angawi