Mohy Moustafa
Riyadh,Saudi Arabia
Summary
Innovative Business Head with talent for driving growth and improving operations. Led multiple teams to surpass targets, resulting in increased revenue and market share. Known for strategic thinking and team-building skills that foster collaboration and efficiency.
Accomplished professional with expertise in Sales Management, Marketing Management, and Business Development. Demonstrated success in Project Management and Operational Sales Management, driving strategic initiatives and leading change. Proven ability to develop business plans, optimise operations, and expand market presence through strategic thinking and planning. Career goals include leveraging skills in business development to drive organisational growth and innovation.
Overview
24
24
years of professional experience
2017
2017
years of post-secondary education
Work History
Business Head
Genalive (Joint Venture BGI and Faisaliah Group)
Riyadh, Saudi Arabia
02.2024 - Current
- Leading the Business Team including the Business Development Department, Marketing Department, Trading Department and Lab Service Department, which all responsible about introducing the best Lab Service and Technology Transfer related to the most elegant and advanced technology from BGI and MGI, which result to be awarded for the biggest ever NUPCo Sendout Tender with total value 493 million SAR.
- Let all that advanced technology to be available for all Governmental Institutes, Private Hospitals, and Research Centers to improve the diagnostic outcome and patient care within Saudi Arabia.
- Managed risk effectively, ensuring long-term business sustainability.
- Achieved significant cost reductions by streamlining procurement processes.
- Fostered productive relationships with key stakeholders to facilitate business growth.
- Established performance metrics, enhancing overall business performance.
- Implemented innovative marketing strategies, resulting in increased brand awareness.
- Boosted profitability by identifying and capitalizing on new market opportunities.
- Created a culture of continuous improvement within the organization, fostering innovation and efficiency.
- Developed detailed business plans, driving the company towards its objectives.
- Launched new product lines successfully into competitive markets.
- Established clear budgets and cost controls strategies to meet objectives.
Head of Commercial
King Faisal Specialist Hospital International
Riyadh, Saudi Arabia
07.2022 - 01.2024
- Define and establish commercial strategies, priorities, and actions, to achieve agreed business objectives and KPIs for all business segments, through assuring business focus and allocation of the right resources.
- Reaching divisional and individual targets, that aligning with company sales objectives, strategies, and policies.
- Deeply Analysis Sales outcomes and monitoring Activities that lead to provide accurate forecast in both Sales Figures and expected spending.
- Working behind all programs related to strategic partnerships and Joint Ventures in collaboration with different CFT members.
- Leading the full process of the participation in Mega Commercial Activities including Strategic Accounts Tenders and NUPCo Tenders.
- Maintain high standards working relationships with KOLs, institutions, and other strategic stakeholders, with best-in-class activities and customers services.
- Deliver an unparalleled customer experience by ensuring disciplined execution across all customer engagement metrics.
- Improve revenue and ROI by recruiting, training, developing, and retaining top talents across the sales organization, and providing the needed feedback for better development for each one of the sales forces.
- Coaching, Developing, and motivating all team members to enhance skills and capabilities, and to get the best outcome from each team member, to meet monthly and annually sales targets and KPIs.
Sales & Marketing Manager
King Faisal Specialist Hospital International
Riyadh, Saudi Arabia
10.2017 - 06.2022
- Led product launches with high-level strategic planning.
- Managing organizational sales and marketing by developing a business plan that covers sales, revenue, and expense controls.
- Create short-term and long-term sales strategies and evaluate the effectiveness of current sales programs.
- Cascade sales strategy, tactics, and marketing programs to the sales and marketing team and ensures effective execution.
- Following-up with Sales team to implement strategic selling principles and effective selling approaches with customers.
- Coordinated market research studies, resulting in better understanding of target audience.
- Leading the full process of the participation in Mega Commercial Activities including Strategic Accounts Tenders and NUPCo Tenders.
- Guarantees activity planning and monitors market and customer movements to react effectively and proactively to any market changes.
- Implement national sales programs by preparing tailored and well-designed sales force action plans.
- Analyze data from internal systems and external sources to identify opportunities to improve sales performance.
- Creating a stimulating and motivating workplace capable of attracting, engaging, and retaining high performers.
- Coaching the sales force for a better outcome through focusing on the areas of strength and working together on the areas of development.
Regional Sales Manager
Boehringer Ingelheim
Riyadh, Saudi Arabia
02.2015 - 09.2017
- Responsible about launching Jardiance including the recruitment of the best candidates to work behind our brand to build the new concept of SGLT2i in the Saudi Market & preparing the Budget Plan for 2016 & coming years, also efficiently implement the pre-launch & Launch activities, at the same time continue the growth of Diabetes Franchise through Trajenta establishment in the Market.
- Responsible about launching Trajenta including the recruitment of the best candidates to work behind our brand & preparing the Budget Plan for 2015 & coming years, and at the same time efficiently implement the pre-launch & Launch activities in an excellent way including the monitoring of the uptake momentum of the brand through ensuring the adherence of our Sales Force to high standards of KPIs.
- Coaching Salesforce for being the most knowledgeable, trusted & efficient team within Diabetes Market.
- Launching new Digital Initiative CEE (Customer Engagement Excellence) that allow all salesforce to change their concepts & technique during all ways of interactions.
- Expand our business within the Cardiovascular Market for more profit increase.
Sales Operation Manager
Eli Lilly & Company
Riyadh, Saudi Arabia
10.2013 - 01.2015
- Responsible about all operations related to Sales Department including full analysis of IMS Data through capturing the high performance & areas for improvements in territories to reach to the actions needed and working on Veeva for territory split and customers lists with proposals for Sales Force Proposed Effective Structure.
- Advanced company growth objectives by creating robust strategic plans.
- Designed user-friendly dashboards for real-time tracking of sales metrics.
- Executed competitive market research to identify new business opportunities.
- Collaborated closely with marketing team, ensuring alignment of sales strategies with promotional activities.
- Designing the Incentive Scheme to get the maximum outcome needed.
- Following-up on Supply Chain Processes & the implementation of new initiatives in collaboration with all other departments (Marketing, IT, Finance, HR ...) that will lead to an increase in productivity through improving our sales force capabilities.
Neuroscience and Diabetes District Sales Manager
Eli Lilly & Company
Riyadh, Saudi Arabia
01.2012 - 09.2013
- Coordinated promotional campaigns to boost brand visibility.
- Guided team members on best practices in upselling and cross-selling techniques, leading to enhanced customer value proposition.
- Boosted gross margin percentages by initiating cost-saving measures.
- Negotiated lucrative contracts to secure long-term client commitment.
Neuroscience District Sales Manager
Eli Lilly & Company
Riyadh, Saudi Arabia
10.2010 - 12.2011
- Led high-performance sales teams, ensuring achievement of targets.
- Propelled company towards achieving set KPIs and goals through comprehensive strategic planning and execution.
- Sculpted a high-performing sales culture through regular motivation sessions and reward schemes.
- Pioneered the implementation of CRM systems for improved data management and customer relations.
- Streamlined sales processes to enhance team productivity.
Senior Neuroscience Specialist
Eli Lilly & Company
Riyadh, Saudi Arabia
01.2008 - 09.2010
Key Account Supervisor
Lundbeck
Riyadh, Saudi Arabia
04.2005 - 12.2007
Product Specialist
Lundbeck
Riyadh, Saudi Arabia
10.2003 - 03.2005
Product Specialist
Lundbeck
Alexandria, Egypt
10.2002 - 09.2003
Medical Representative
Eli Lilly & Company
Alexandria, Egypt
10.2001 - 09.2002
Education
Higher National Diploma - Management & Leadership Diploma
The City & Guilds of “London Institute”
London - UK 04.2001 - 01.2017
Bachelor of Pharmacy - Pharmaceutical
Faculty of Pharmacy - Alexandria University
EgyptSkills
- Sales Management
- Marketing Management
- Business Planning
- Lead the Change
- Business Development
- Project Management
- Operational Sales Management
- Strategic Thinking
- Expansion and Optimization Planning
- Sustainable growth strategy
Accomplishments
Successfully lead Business Team to be awarded for the biggest ever NUPCo Sendout Tender with total awarding 493 million SAR and to be the highest company awarded among 32 Leading Companies, and to lead the Genetic market for the coming years within the Governmental Sector.
Timeline
Business Head
Genalive (Joint Venture BGI and Faisaliah Group)
02.2024 - Current
Head of Commercial
King Faisal Specialist Hospital International
07.2022 - 01.2024
Sales & Marketing Manager
King Faisal Specialist Hospital International
10.2017 - 06.2022
Regional Sales Manager
Boehringer Ingelheim
02.2015 - 09.2017
Sales Operation Manager
Eli Lilly & Company
10.2013 - 01.2015
Neuroscience and Diabetes District Sales Manager
Eli Lilly & Company
01.2012 - 09.2013
Neuroscience District Sales Manager
Eli Lilly & Company
10.2010 - 12.2011
Senior Neuroscience Specialist
Eli Lilly & Company
01.2008 - 09.2010
Key Account Supervisor
Lundbeck
04.2005 - 12.2007
Product Specialist
Lundbeck
10.2003 - 03.2005
Product Specialist
Lundbeck
10.2002 - 09.2003
Medical Representative
Eli Lilly & Company
10.2001 - 09.2002
Higher National Diploma - Management & Leadership Diploma
The City & Guilds of “London Institute”
04.2001 - 01.2017
Bachelor of Pharmacy - Pharmaceutical
Faculty of Pharmacy - Alexandria University
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