MOMEN FAROUK
Riyadh,Riyadh Region
Summary
Takes on challenging new role harnessing interpersonal skills, collaboration and problem-solving. Driven to deliver high-quality service and consistent results. Energetic employee well-versed in strong communication and organisation skills. Seeks solutions to problems and applies extensive analytical knowledge to findings. Adept at multi-tasking, leading group discussions and managing projects.
Overview
20
20
years of professional experience
Work history
Brand Manager
Najd Telecom
Riyadh, Saudi Arabia
08.2021 - Current
- Ensure developing brand strategies & promoting brand growth and expansion
- Implementing brand plans and using a variety of data to drive volume and profitability
- Forecasting based on opening stock, roadmap of vendors, Vendors targets and Profitability target
- Conducted market research to understand customer base and enhance products.
- Establish and maintain brand budgets
- Create, execute, and manage the brand marketing programs and campaigns to ensure achieving best Sell-out results
- Achieving brand business objectives in a short and long term.
- Managed multiple projects and direct reports while maintaining strategic approach.
- Evaluated campaign performance to optimize return on investment.
Sales Manager
Wopow KSA (Mobile Accessories)
KSA, Saudi Arabia
03.2020 - 08.2021
- Ensure GP targets and distribution objectives are achieved to ensure optimal business efficiency
- Follow up PSI reports of the distributers
- Highly focusing on Sell-out tracking & promotions in our retail shops and IR shops as well
- Creating marketing events and roadshows specially in IR market in order to increase end user knowledge/awareness of the brand
- Launched a new sales channel (Van Sales), along with a proper expansion plan
- Ensure the right POSM to be delivered to all the accounts and areas
- Evaluating the competitors' activities and creating counter strategies
- Conduct quarterly and annual appraisals for all reports to track effectiveness and discrepancies at the earliest.
Area Manager - All Brands
Axiom Telecom, KSA - Eastern Region
KSA
02.2018 - 03.2020
- Ensure all targets and objectives assigned by the management including volume & value sales targets, GP targets and distribution objectives are achieved to ensure optimal business efficiency
- Manage the sales force & monitor their performance providing guidance, assistance and motivation to increase effectiveness
- Recommend changes to credit limits and assist sales force achieve the company credit to sales ratio target.
Food Service & Vending Manager
Masafi, KSA - Western Region
KSA
04.2016 - 01.2018
- New team building in a new channel the company decided to launch in KSA
- Introducing products to establish strong customer's base by (geographical Scanning)
- Creating new CDA's system for FS customer
- Creating new routes for the team especially in Jeddah and Makkah
- Launch vending machine business in KSA along with new team building and locations for machines installation.
(HORECA) Senior Territory Development Supervisor
Pepsi Cola, KSA - Jeddah
KSA
02.2014 - 03.2016
- Oversee the sales operations for the products
- Defining and preparing sales proposals to achieve sales growth.
(MT & HORECA) Supervisor
Pepsi Cola, KSA - Yanbu
KSA
05.2009 - 02.2014
- Significantly maintained an annual growth of above 9% volume.
Sales Rep. & Team leader
Etisalat, Egypt
Egypt
06.2007 - 04.2009
Sales Representative
ATOS pharma, Egypt
Egypt
12.2006 - 05.2007
Data entry & Accountant
Elsherif, Egypt
Egypt
07.2004 - 11.2006
Education
BA (Accounting) -
Faculty of Commerce, Tanta University
Degree in English - undefined
Direct English (AL-Khaleej), Yanbu
Skills
- Problem-solving
- Communication skills
- Team building
- Strategic Planning
- Leadership
- Public Relations
- Inventory management
Languages
English
Arabic
Custom
- Ahmed Mousa, KSA Country Manager @Radwa Co., 0541211142
- Hatem Swedan, Ex KSA Country Manager @Axiom Telecom, 0544037777
Personal Information
- Date of birth: 08/04/85
- Nationality: Egyptian
Work availability
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
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Timeline
Brand Manager
Najd Telecom
08.2021 - Current
Sales Manager
Wopow KSA (Mobile Accessories)
03.2020 - 08.2021
Area Manager - All Brands
Axiom Telecom, KSA - Eastern Region
02.2018 - 03.2020
Food Service & Vending Manager
Masafi, KSA - Western Region
04.2016 - 01.2018
(HORECA) Senior Territory Development Supervisor
Pepsi Cola, KSA - Jeddah
02.2014 - 03.2016
(MT & HORECA) Supervisor
Pepsi Cola, KSA - Yanbu
05.2009 - 02.2014
Sales Rep. & Team leader
Etisalat, Egypt
06.2007 - 04.2009
Sales Representative
ATOS pharma, Egypt
12.2006 - 05.2007
Data entry & Accountant
Elsherif, Egypt
07.2004 - 11.2006
BA (Accounting) -
Faculty of Commerce, Tanta University
Degree in English - undefined
Direct English (AL-Khaleej), Yanbu
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