Momen Saad
Riyadh,KSA
Summary
As a Sales, Business Development, and Marketing Manager in the pharmaceutical industry, I am dedicated to promoting pharmaceutical products to the right audience. To do so effectively and efficiently, it's crucial to have a strong and clear understanding of the target audience. This involves knowing the customers' needs, pain points, preferences, purchase drivers, and factors that influence their behaviors.
Overview
20
20
years of professional experience
8
8
years of post-secondary education
Work history
Director of Sales and Business Development
Atyab Najd Medical
Riyadh, KSA
11.2024 - 12.2025
- Strategic Leadership & Market Expansion
Developed and executed sales strategies for Saudi market, driving 25% revenue growth in 12 months.
Secured 10+ new partnerships with healthcare providers and distributors.
Conducted market research identifying key trends, improving product positioning. - Sales & Revenue Growth
Set and achieved sales targets, increasing annual revenue by SAR 15M.
Optimized pricing and sales processes, boosting profit margins by 8%.
Led negotiations with top-tier healthcare institutions, closing multi-million SAR contracts. - Team Leadership & Development
Built and trained a sales team of 15 professionals, achieving 90% target attainment rate.
Implemented performance feedback system, improving team productivity by 20%.
Fostered collaborative sales culture, reducing turnover by 30%. - Regulatory & Compliance Management
Ensured compliance with Saudi FDA regulations across all product lines.
Managed government tenders, winning contracts worth SAR 25M. - Stakeholder & Client Relations
Strengthened relationships with 50+ healthcare providers and distributors.
Marketing & Business Development Manager
Atyab Najd Medical
Riyadh, Riyadh Region
06.2022 - 10.2024
- Conducted market analysis across pharmaceuticals, oncology, rare diseases, and shortage products, identifying growth opportunities that increased portfolio coverage by 20%.
- Oversaw registration requirements, ensuring 100% compliance with Saudi FDA standards and accelerating product approvals by 15%.
Served as primary contact for international manufacturers, establishing 12+ new partnerships and strengthening global supply chain reliability. - Managed product portfolio for purchasing department, optimizing profitability and reducing procurement costs by 10%.
Collaborated with cross‑functional teams to streamline operations, improving efficiency in purchasing and sales processes. - Established sales team strategy, driving 25% revenue growth within the first year of implementation.
- Developed communication tools for customer engagement, increasing client satisfaction scores by 18%.
Marketing Manager
Atyab Najd Medical
Riyadh, Saudi Arabia
01.2021 - 03.2022
- Managed marketing department overseeing 50 products in private sector and multiple tender items.
- Planned and executed marketing activities, achieving 20% sales growth across diverse product portfolio.
- Directed business development initiatives for injectable and cosmeceutical units, driving double‑digit revenue increases.
- Led successful launch of cosmeceutical unit in Saudi market, securing 15% market share within first year.
- Established international marketing collaboration, strengthening global partnerships and expanding market presence.
- Implemented strategic campaigns that improved brand visibility and customer engagement across healthcare sector.
Factory Business Unit Manager
Bonn Healthcare
Riyadh
04.2020 - 12.2020
- Supervised team of 12 sales representatives during COVID‑19 pandemic, achieving significant sales volumes.
- Directed sales of hand sanitizers, disinfectants, disposable masks, and medical supplies within COVIX pipeline.
- Implemented sales strategies that increased product line revenue by 35% in six months.
- Coordinated team operations to ensure consistent performance and market coverage.
- Strengthened distribution channels, expanding reach across healthcare institutions and retail outlets.
- Maintained compliance with industry standards while meeting urgent market demand.
Senior Product Manager
Bonn Healthcare
Riyadh, Riyadh Region
12.2015 - 12.2019
- Spearheaded development of marketing plans for functional food and dietary supplements lines, Rubin and Blatt.
- Planned, executed, and managed large‑scale campaigns representing 70% of Rubin’s total company budget.
- Directed launch of herbal capsules line, Blatt, supported by comprehensive market research.
- Contributed to pricing committee for dental care and herbal capsules line, Denti, influencing strategic pricing decisions.
- Formulated and executed marketing plans for ophthalmology line, Auge, increasing brand visibility in Saudi market.
- Orchestrated campaign with Saudi Ophthalmology Society and international societies (MENA, African, Asian, SOS, ASO).
Business Unit Coordinator
ACDIMA INTERNATIONAL
Cairo
01.2012 - 11.2015
- Led establishment and management of oncology business unit, achieving growth rates of 30%, 60%, and 80% over three consecutive years.
- Built strong relationships with Ministry of Health, university hospitals, and key opinion leaders in private oncology sector.
- Directed successful introduction of Letrozole through clinical trials in Gynecology departments at Cairo, Mansoura, and Alexandria universities.
- Demonstrated Letrozole’s efficacy and safety in ovulation induction, securing regulatory and clinical acceptance.
- Monitored cases in private IVF centers, contributing to widespread adoption and market success.
- Oversaw marketing management initiatives that expanded product portfolio visibility and strengthened brand credibility in oncology field.
Product Manager
ACDIMA INTERNATIONAL
Cairo, Egypt
01.2010 - 12.2011
- Managed marketing responsibilities for portfolio of 10 products, including pain and diabetes medications.
- Established targeted marketing strategies for psychiatrists and oncologists, increasing product adoption by 20%.
- Expanded oncology as secondary area of concentration, strengthening company's presence in specialized therapeutic markets.
- Performed market analysis to identify growth opportunities and optimize promotional activities.
- Increased engagement with healthcare professionals through tailored campaigns and strategic relationship management.
Product Specialist
ACDIMA INTERNATIONAL
Cairo, Egypt
01.2009 - 12.2009
- Managed and promoted CONADION product line in Cairo and Giza, increasing market penetration by 25%.
- Established strong collaborations with key opinion leaders (KOL) in gastroenterology, expanding professional network by 40+.
- Organized and implemented high‑profile symposium at Nile Crystal, engaging 100+ leading gastroenterologists.
- Strengthened brand credibility through strategic events, resulting in 15% growth in product adoption.
Medical Representative
SIGMA
Cairo
10.2007 - 12.2008
- Promoted and sold Congestal and Aciloc products across MOH hospitals, private pharmacies, and Giza, Haram, Fisal regions.
- Established strong relationships with healthcare institutions, increasing product visibility and adoption.
- Performed targeted sales activities for OTC products, achieving top‑performer status in 2010.
- Increased institutional and pharmacy engagement, securing recognition as best achiever of the year.
- Expanded market presence through consistent outreach and strategic product positioning.
Medical Representative
NOVARTIS
Cairo, Egypt
09.2005 - 09.2007
- Promoted Voltaren across south Cairo, Maadi, and Helwan, increasing regional sales by 20%.
- Established and maintained relationships with 50+ orthopedic professionals through consistent engagement.
- Actively participated in monthly meetings and major medical conferences in Egypt and MENA region, enhancing brand visibility.
- Expanded product reach by securing new accounts and strengthening existing partnerships.
- Increased physician engagement and product adoption through targeted promotional strategies.
Education
Bachelor of Science - Pharmaceutical Science
Cairo University
Cairo05.2005
MBA - Marketing
Geneva Business School
Riyadh11.2019
Skills
- Creativity, interpersonal skills, communication, leadership, integrity, planning, organizing, and monitoring abilities
Languages
Arabic: Native language
Proficient (C2)
English: Excellent
Proficient (C2)
PROFESSIONAL TRAINING
- Marketing diploma at Arab Academy for Science Technology & Maritime Transport. (Apr.2012)
- Marketing Planning by Impact solution organization. (Dr: Usama Edward) (Jan.2012)
- Fundamental of Marketing. (Dr: Assad Farag) (May.2011).
- Management & leadership courses by ACDIMA INTERNATIONAL. (Dec.2010)
- Advanced pharmaceutical selling skills, Presentation skills& communication skills by SIGMA pharmaceutical company. (Jan.2008)
LEADERSHIP
Managing people without authority is to get others to willingly cooperate and engage by blending personal and interpersonal skills that form the basis of a leader's ability to impact, influence, and inspire others.
Computer Skills
Full English / Arabic capabilities of all Windows versions. Full English / Arabic capabilities of all Office versions. Full English / Arabic capabilities of Internet applications.
Affiliations
- football, sports, IT Solutions
Timeline
Director of Sales and Business Development
Atyab Najd Medical
11.2024 - 12.2025
Marketing & Business Development Manager
Atyab Najd Medical
06.2022 - 10.2024
Marketing Manager
Atyab Najd Medical
01.2021 - 03.2022
Factory Business Unit Manager
Bonn Healthcare
04.2020 - 12.2020
Senior Product Manager
Bonn Healthcare
12.2015 - 12.2019
Business Unit Coordinator
ACDIMA INTERNATIONAL
01.2012 - 11.2015
Product Manager
ACDIMA INTERNATIONAL
01.2010 - 12.2011
Product Specialist
ACDIMA INTERNATIONAL
01.2009 - 12.2009
Medical Representative
SIGMA
10.2007 - 12.2008
Medical Representative
NOVARTIS
09.2005 - 09.2007
Bachelor of Science - Pharmaceutical Science
Cairo University
MBA - Marketing
Geneva Business School