

Business Development and Commercial Excellence professional with 13+ years of experience in the dental CAD/CAM and digital dentistry industry across the Middle East. Proven expertise in business development, product launches, commercial strategy, dealer management, sales enablement, clinical education, and technical support. Experienced in driving regional growth through distributor development, sales coaching, marketing support, competitive intelligence, and customer relationship management. Strong background in collaborating with cross-functional teams to improve sales performance, launch innovative dental solutions, and strengthen relationships with key opinion leaders, universities, and strategic customers.
* Developed and executed business development strategies to expand market share and strengthen customer engagement.
* Identified new business opportunities and supported regional commercial growth initiatives.
* Conducted market research and competitive intelligence to support strategic decision-making.
* Led successful product launch activities in collaboration with sales, marketing, and technical teams.
* Developed marketing initiatives aligned with business objectives.
* Built and maintained strong relationships with key customers, distributors, and opinion leaders.
* Collaborated with cross-functional teams to improve commercial performance and customer satisfaction.
* Led sales enablement and commercial training programs across Saudi Arabia.
* Delivered technical and commercial training to distributors, sales teams, and customers.
* Coached field sales representatives to improve selling effectiveness.
* Supported regional product launches and market adoption strategies.
* Partnered with marketing teams on educational events and promotional activities.
* Conducted product demonstrations during regional exhibitions and conferences.
* Supported dealer development and distributor performance improvement.
* Managed customer technical support while identifying commercial opportunities.
* Coordinated communication between customers, distributors, and internal stakeholders.
* Collected market feedback and competitor intelligence to support strategic planning.
* Business Development
* Commercial Strategy
* Product Launch Management
* Dealer & Distributor Management
* Sales Training & Coaching
* CAD/CAM Digital Dentistry
* Marketing Support
* Business Intelligence
* Competitive Analysis
* CRM & Sales Effectiveness
* Customer Relationship Management
* Key Opinion Leader (KOL) Management
* University & Clinical Partnerships
* Trade Shows & Exhibitions
* Cross-functional Leadership
* Medical Devices
* Dental Equipment
* Market Development