Mostafa Abo El Yazid

• Craft strategies for agency clients, including Digital, Advertising, Communications, and Creative strategies across different marketing channels (events, email campaigns, Media Buying, Content, promotional material...etc.
• Prepare and manage monthly, quarterly, and annual budgets for the Marketing department and clients.
• Manage Team of creatives, content creators, account managers and responsible for team development.
  Design branding, positioning, and pricing strategies for the marketing department.
• Monitor Clients marketing activities, insights and analyze and provide optimization plans accordingly.
• Identify opportunities to reach new market segments and expand market share to achieve company growth.
  Monitor competition (acquisitions, pricing changes, and new products and features).
• Coordinate sales and marketing efforts to boost clients brand awareness.
• Supervises all content published and used for sales pitches and social media channels to assure the brand voice and marketing messages are aligned.
• Manage branding campaigns and event marketing initiatives in print, video, web and social media.
• Establish strategic partnerships, expanding market reach and driving revenue growth.
• Increase brand awareness by developing and implementing comprehensive marketing strategies.
• Increase consumer retention by reactivating dormant consumers through retention campaigns.

Clients & Projects:

ElSUMO Clinics – Advanced Medical Center – Telefonati KSA – KRNSH Restaurant – Biga Burger - Almutaqadima School.

• Prepare & execute a comprehensive social media strategy to drive business objectives.
• Manage video production projects from concept development through post-production editing for high-quality multimedia content delivery.
• Implemented data-driven strategies to refine targeting and improve overall campaign performance.
• Maximize ROI on ad spend by allocating budget strategically across various digital channels based on performance insights.
• Optimize website content for improved search engine rankings and increased organic traffic.
• Monitor competitor activity closely, identifying opportunities for differentiation within the crowded digital landscape.
• Trains junior staff members on best practices for digital media management, fostering a culture of continuous learning and improvement.
• Analyze web analytics to identify trends, optimize user experience, and increase conversion rates.
• Enhance brand visibility by implementing strategic digital campaigns across multiple platforms.
• Launch paid search campaigns using targeted keyword research and bidding strategies.
• Negotiate partnerships with key influencers to expand brand presence and boost referral traffic.

Clients & Projects

Orange Egypt, LMD, The Hoft Minka Development, Vestate Expo, WResidence, Misr Life Insurance, RicRac, Asmak Wadi El nile , Mawen we fawel , Corona Testing home, Act Mircoschools Escaper, Bookbuz SWISH, Grinta, Zawaya ,Tupperwear ,

Al Galla Jewelry.

• Prepare & execute a comprehensive social media strategy to drive business objectives.
• Develop comprehensive digital media plans, outlining specific strategies and tactics for achieving clients'' desired results within established timeframes and budgets.
• Increase client engagement by developing and implementing tailored digital media strategies.
• Develop targeted email marketing campaigns to increase customer conversion rates.
• Boost audience growth with strategic paid advertising placements on social media channels.
• Collaborate with cross-functional teams to achieve project goals and meet deadlines efficiently.

Clients & Projects

Sparkle Arabia, SherosaArabia, Lamar Arabia, Paris Gallery, FishWasel, MaintManager, Fivemoonksa, KhosolatPerfume, Million Rose, MarafiqGovernment, Inspire International School, Aspire International School , Admire International School , Advance International Academy ,Al TahtheebInternational School, AlBassamSchools , FlexitolKSA, Imperial Leather,

Bio Oil KSA , AlBassamInstitutes ,Saudi Global Ports.

• Manage Digital media department.
• Implement data-driven strategies to refine targeting and improve overall campaign performance.
• Analyze web analytics to identify trends, optimize user experience, and increase conversion rates.
• Manage social media channels to drive engagement, expand audience reach, and foster brand loyalty.
• Enhance brand visibility by implementing strategic digital campaigns across multiple platforms.
• Negotiate partnerships with key influencers to expand brand presence and boost referral traffic.
• Maximize ROI on ad spend by allocating budget strategically across various digital channels based on performance insights.
• Recommend new technologies and trends for ads.
• Plan & execute digital media strategies for existing & new clients.
• Monitor digital team on daily basis for digital media tasks “biding, optimization, reports, strategies”.
• Communicating with other teams (Creative, Developer teams) to improve campaigns performance.
• Cooperating with publishers and online vendors (Spekol, Connect Ads, and Criteo).

Clients & Projects

Saudi German Hospital, Ram Clinics, Saudi Swiss Center, Al Doha Clinics, Ram Bahrain, AL Kahala Medical Complex, Al Sumo Medical Center, Shawarma Helael, , Al Basar international organization, SASCO, Snow City Egypt, Fabyland Egypt, Transform Gym, and more

• Planning and managing digital marketing campaigns, including SEM, email, social media, and display advertising campaigns that promote a brand and its products and services.
• Boost brand awareness through the creation of engaging social media campaigns.
• Develop and execute A/B testing strategies to optimize campaign performance.
• Implement video marketing campaigns that showcased key product features and drove increased audience engagement.
• Manage talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
• Improve customer loyalty by developing engaging loyalty programs and personalized marketing initiatives.

Gamzly "E-Commerce", Famtree "Mobile App"

• Working on creative pitches and campaigns that drive both engagement and branding for the client's digital media assets.
• Manage a team of social media coordinators to ensure consistent messaging and tone across all channels.
• Increase brand awareness by developing and implementing comprehensive social media strategies.
• Create and manage social media campaigns to increase brand engagement.
• Audit social media content and artwork that are developed by the team.
• Monitor and analyze content performance and provide enhancements based on insights for better optimization.

Clients & Projects

Crystal Ghee , Hla Oil , Mongini , Pectol middle east, Corona Biscuits and chocolates, Avanti Cheese, KingM, Faragello Gold, Kilim Art ,Hozayen,

• Handle all social media marketing for 6 key accounts
• Handle client communication for assigned accounts.
• Monitor social media and moderation team.
• Prepare & execute comprehensive social media strategy plan to drive business objectives.
• Working on creative campaigns & new pitches.
• Assist the Head of Social with all day-to-day social media activities, with a high degree of autonomy over execution.
• Set and manage advertising budget and execute campaigns.
• Implement tracking measures to monitor the success of campaigns and adjust strategies as needed.
• Collaborate with cross-functional teams to develop fresh, innovative content ideas that aligned with company goals.
• Created content strategies for digital media.

Clients & Projects

Jabal Omar, CareemSA, Hyper Panda, Toyota SA, Lexus, Toyota Service SA, Toyota Oil, FAW Arabia, BurgerKing, Snickers SA, FedEx, Uber Eats, Amadeus, Al Mosafer, RebeaTea, Attar Travel, Ikea SA, and more.