Mostafa Nassef
Neom,Saudi Arabia
Summary
Results-driven hospitality professional with 15 years of experience in hotel sales and business development. Proven expertise in leading high-performing sales teams, optimizing revenue streams across corporate, MICE, and leisure segments, and driving strategic partnerships to maximize profitability. Adept at developing and implementing sales procedures and market expansion strategies. Currently overseeing Sales, Marketing, and Event Sales for Lazure Hospitality’s three properties in NEOM. A dynamic leader with exceptional negotiation skills, customer relationship management expertise, and a passion for driving business growth in competitive markets.
Overview
17
17
years of professional experience
Work History
Director of Business Development
Tabuk Investment & Tourism - Lazure Hospitality
Neom, Saudi Arabia
11.2024 - Current
- Oversee Sales, Marketing, and Event Sales across Lazure Hospitality’s three properties in NEOM, ensuring seamless integration of revenue-generating strategies.
- Develop and implement comprehensive sales procedures, ensuring structured account management, rate negotiation, contracting, and revenue forecasting.
- Spearhead strategies to maximize revenue across all streams, including rooms, F&B, events, corporate sales, and long-term agreements.
- Lead and monitor sales performance metrics, adjusting strategies based on data-driven insights to increase market share and profitability.
- Build and maintain strong relationships with corporate clients, government entities, travel agencies, and global partners to expand business opportunities.
- Identify and capitalize on new revenue streams, including destination partnerships, brand collaborations, and innovative sales channels.
- Ensure hotels meet or exceed budgeted revenue goals by aligning sales efforts with dynamic pricing, demand forecasting, and competitive market positioning.
- Oversee MICE (Meetings, Incentives, Conferences, and Exhibitions) and event sales, implementing strategies to enhance lead conversion rates and event profitability.
- Drive digital marketing and brand visibility initiatives, ensuring alignment between online presence and revenue objectives.
- Coach, train, and mentor the sales and marketing teams, fostering a high-performance culture with a focus on sales effectiveness and customer relationship management.
- Conduct market research and competitor analysis to adjust pricing models and optimize revenue across transient, corporate, and group segments.
- Work closely with finance and revenue management teams to ensure pricing structures and promotions align with overall business goals.
- Actively participate in industry events, trade shows, and networking opportunities to position Lazure Hospitality as a key player in the market.
Director of Corporate Sales
Hyatt Regency Cairo West
Cairo, Egypt
07.2022 - 11.2024
- Maintain and promote a team work environment with effective and clear communication amongst co-workers
- Works with team members to ensure understanding of sales strategy and effective implementation of this strategy for the segment
- Ensure hotel meets or exceeds budgeted goals
- Creating a focus on attracting new business
- Ensures that sales activities, individual accounts and group bookings are focused and coordinated with transient demand to yield the maximum revenue per available room
- Empowers employees to provide excellent customer service
- Attending and contributing to the monthly sales strategy meeting
- Review and approves any special corporate negotiated rates by signing the Company Volume guaranteed rate contract
- Provides positive and aggressive leadership to ensure maximum revenue potential
- Participates in sales calls with team members to acquire new business and/or close on business
- Responsible for the training of sales managers and staff
- Monitors all day to day activities of direct reports
- Personally manages and maintain key accounts
- Interacts with guests to obtain feedback on product quality and service levels
- Assists Revenue Management with completing accurate six period projections
- Participate in setting up the sales policies, procedures and objectives
- Participate and complete the preparation of the annual Sales Plan, quarterly updates, and the hotel's annual Budget
Assistant Director of Sales
Hyatt Regency Cairo West (Pre-Opening)
Cairo, Egypt
02.2020 - 07.2022
- Building corporate rate structure, meeting packages & wedding packages
- Building corporate account sheet with history for each account
- Assign each account to the sales person based on potentiality to our property
- Preparing SWOT analysis to our property and to our comp
- Set
- Reviewing our comp set figures weekly to ensure the ranking of our hotel bench market
- Preparing our introductory budget & setting 90 days action plan on how to achieve it
- Building a market awareness strategy
- Submitting RFP qualifiers for the potential global accounts & submitting their RFPs
- Assisting in Lanyon, Cendyn & Cvent Setup and other operating Hyatt Systems
- Leading the sales team to ensure reaching the maximum market awareness
- Ensuring of the hotel market mix specially during the pandemic
- Building & reviewing the corporate and groups contract
- Ensuring that all tasks are submitted/finalized with the assigned opening timeline
Senior Sales Manager
Hilton Pyramids Golf
Cairo, Egypt
05.2019 - 02.2020
- Builds and strengthens relationships with existing and new customers to enable future bookings
- Participates in sales calls to acquire new business and/or close on business
- Executes and supports the operational aspects of business booked (e.g., generating proposal, preparing contracts, customer correspondence)
- Handling all hotel solicitations/RFP
- Understands the overall market competitor's strengths and weaknesses, and knows how to sell against them
- Expert in identifying new business to achieve personal and place revenue goals
- Coaching and leads the sales team to ensure reaching the maximum revenue & profits
- Supports in preparation of hotel's plan/budget
- Preparing and understanding all sales reports and hotel figures
- Communicating & building good relationships with all departments
Sales Manager
Hilton Pyramids Golf
Cairo, Egypt
06.2017 - 05.2019
- Clear understanding of the hotels business strategies then set goals and to determine action plans to meet those goals
- Conducts daily sales calls to follow up and identify new business
- Work closely with Revenue Manager to ensure proposed rate negotiations meet the financial needs of the hotel
- Arrange site inspection trips to hotel when required
- Handling MICE business
- Preparing weekly action plan and daily sales call reports
- Knowing the competition unique selling tool versus ours
- Provide the highest quality of service to the customer at all times
Sales Manager
Mövenpick Media City
Cairo, Egypt
04.2015 - 06.2017
- Negotiate rates and other client's bookings based on client history & time of year
- Develop and maintain close working relationships with all accounts to ensure that client expectations are exceeded
- Arrange and conduct site visits/tours as required
- Responsible for corporate and leisure accounts
- Handling meetings and MICE business to achieve the C&E monthly plan
- Assist with any other duties as requested by supervisors and management
- Ensure that all corporate contracts, billings, etc. are processed accurately through front office and hotel accounting department
Assistant Sales Manager
Mövenpick Media City
Cairo, Egypt
11.2012 - 04.2015
- Identify and Networking with Prospective Corporate Clients
- Analyze local market trends and develop new business leads
- Maximize all Revenue opportunities
- To aggressively sell the hotel through telemarketing and face-to-face sales calls to tap into new accounts and new contacts
- To negotiate contracts with clients and to ensure that all necessary paperwork (e.g
- Credit agreements, etc.) is in place prior to clients' placing business
- To respond to customers' requests within 24 hours and work with customers to promptly answer all problems and complaints
Sales Executive
Mövenpick Media City
Cairo, Egypt
10.2010 - 11.2012
- Visit potential customers for new business
- Provide customers with quotations
- Negotiate the terms of an agreement and close sales
- Ensuring enquiries become confirmed business
- Represent our organization at trade exhibitions, events and demonstrations
- Record daily sales call reports
Trainee - Sales & Marketing Department
Mövenpick Media City
Cairo, Egypt
06.2009 - 09.2009
- Went through all the sales process
- Conducted corporate agreements and proposals
- Joined sales calls with the DOSM
- Cross exposure in reservation & C&E departments
Trainee - Customer Service
Orange
Cairo, Egypt
06.2008 - 09.2008
- Worked as a customer service provider in call center
- Attended all trainings required for customer service
Education
Bachelor of Business Administration - Marketing concentration
Modern University for Technology and Information and University of Wales U.K.
Cairo 09.2005 - 06.2010
High School Diploma - Scientific - Math Section
Al Bashaer Language School
Cairo/Egypt 04.2001 -
Skills
- Selling & Negotiation skills
- Adaptability & Flexibility
- Commercial thinker
- Ability to work under extreme pressure
- Expert in problem solving & decision making
- Time Management
- Communication
- Sense of responsibility
- Self-motivated
- Coaching & Leading
- Well organized
- Positive time management
- Dedicated to work
- Eager to learn
- Positive social attitude
- Courageous decision making
- Co-operative
- Public-spirited
- Excellent communication skills
Languages
English
Fluent
Arabic
Native
Trainings
- Complain Handling
- Leader Ship Hotel industries
- More than 100 E-Learning Courses
- Cross exposure at C&E department
- Elevate 1 & 2 leadership program
- Proactive sales
Affiliations
- Reading
- Swimming
- Traveling
- Exploring
- Racing
- Cycling
References
References available upon request.
Timeline
Director of Business Development
Tabuk Investment & Tourism - Lazure Hospitality
11.2024 - Current
Director of Corporate Sales
Hyatt Regency Cairo West
07.2022 - 11.2024
Assistant Director of Sales
Hyatt Regency Cairo West (Pre-Opening)
02.2020 - 07.2022
Senior Sales Manager
Hilton Pyramids Golf
05.2019 - 02.2020
Sales Manager
Hilton Pyramids Golf
06.2017 - 05.2019
Sales Manager
Mövenpick Media City
04.2015 - 06.2017
Assistant Sales Manager
Mövenpick Media City
11.2012 - 04.2015
Sales Executive
Mövenpick Media City
10.2010 - 11.2012
Trainee - Sales & Marketing Department
Mövenpick Media City
06.2009 - 09.2009
Trainee - Customer Service
Orange
06.2008 - 09.2008
Bachelor of Business Administration - Marketing concentration
Modern University for Technology and Information and University of Wales U.K.
09.2005 - 06.2010
High School Diploma - Scientific - Math Section
Al Bashaer Language School
04.2001 -
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