Motasem AlShami
Riyadh
Summary
Dynamic and results-oriented Marketing & Communications Manager with over a decade of expertise in managing successful campaigns, social media, event management, and public relations. Proven ability to collaborate with diverse teams, manage complex budgets, and drive brand awareness. Exceptional relationship management skills with a track record of working with multinational market agencies and influencing stakeholders.
Overview
16
16
years of professional experience
Work History
Projects Manager
Eventers & Unique Home
01.2024 - Current
- Lead Generation & Business Development: Led a team to generate leads and contact exhibition organizers, securing new business opportunities
- Client Collaboration: Engaged with clients and decision-makers to define and refine booth design requirements, ensuring alignment with their vision
- Design Coordination: Coordinated with the construction team to finalize booth designs and secure necessary approvals from organizers
- Contract Management: Closed deals with project owners by preparing financial documents and drafting contracts
- Networking & Client Expansion: Attended exhibitions to expand the client database and network with marketing and PR managers
- Quality Assurance: Supervised booth construction to maintain high-quality standards and ensure client satisfaction.
Projects Manager
Eventers & Unique Home
01.2024 - Current
- Client Engagement: Engaged with clients to thoroughly understand their decoration and furniture needs
- Creative Leadership: Led the team in creating mood boards that aligned with client preferences and the company’s vision
- Inventory Management: Managed pricing and availability for client-approved items to ensure efficient service delivery
- Supplier Relations: Developed strong relationships with suppliers to stay informed about market trends and design innovations
- Project Oversight: Conducted site visits to ensure design plans were implemented correctly and products were positioned as intended.
Graphic Designer & Voiceover Artist
Self-Employed
Makkah/Doha
01.2010 - Current
- Produced digital art in Islamic calligraphy, showcased in major hotels across Makkah
- Delivered professional voiceovers for notable clients including SAB Bank, Saudi Vision, and the Ministry of Labor.
Marketing & Communication Manager
Al-Ghufran Sawfah Hotel
Makkah
01.2022 - 01.2024
- Spearheaded the hotel’s marketing strategy, boosting social media engagement by 30% and improving overall brand visibility
- Managed a $500K annual marketing budget, ensuring efficient allocation and tracking campaign ROI
- Developed high-impact campaigns across social media, print, and digital channels, resulting in a 20% increase in bookings
- Oversaw online reputation management by addressing guest feedback and ensuring a consistent brand message
- Collaborated with cross-functional teams to execute promotional events, driving foot traffic and customer engagement
- Led the redesign of the hotel’s website, improving user experience and increasing traffic by 40%.
Marketing & Communication Manager
Abdul Latif Jameel Real Estate Investment Co. (Anjum Hotel)
Makkah
12.2017 - 12.2021
- Led a team of marketing professionals, optimizing campaigns that contributed to a 25% revenue growth
- Revamped the company's brand and communication strategies, improving customer retention by 15%
- Analyzed performance data to optimize marketing channels, resulting in more effective audience targeting
- Advised senior management on marketing trends and branding opportunities, enhancing brand positioning.
Brand Manager
Dar Al-Ghufran Hotel
Makkah
01.2013 - 12.2017
- Developed and executed integrated marketing strategies that increased brand recognition by 40%
- Managed the hotel’s social media channels and digital marketing campaigns, driving a 25% increase in followers
- Led creative design initiatives for marketing materials, ensuring consistent brand messaging across platforms.
Interior Designer
Al-Omar Furniture Company
Riyadh
01.2012 - 01.2013
- Designed high-end interior projects for corporate and private clients, enhancing customer satisfaction
- Supervised showroom display, ensuring high aesthetic standards and alignment with client expectations.
Architect
Arcadia Architectural Engineering Office
Homs
02.2009 - 11.2011
- Led design projects for architectural and landscape designs, delivering creative solutions for residential and commercial spaces.
Education
Bachelor of Architectural Engineering -
University of Kalamoon
Complete Digital Marketing Course - undefined
Vocal Placement and Elocution - undefined
AlJazeera Training Institute
Skills
- Marketing Strategy & Campaign Management
- Social Media Management & Content Creation
- Brand Development & PR
- Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project Management, Budgeting, Data Analysis
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Languages
Arabic
English
Personal Information
Title: Project Manager
Custom
- Drawing
- Music
- Reading
- Voiceover
- Traveling
Timeline
Projects Manager
Eventers & Unique Home
01.2024 - Current
Projects Manager
Eventers & Unique Home
01.2024 - Current
Marketing & Communication Manager
Al-Ghufran Sawfah Hotel
01.2022 - 01.2024
Marketing & Communication Manager
Abdul Latif Jameel Real Estate Investment Co. (Anjum Hotel)
12.2017 - 12.2021
Brand Manager
Dar Al-Ghufran Hotel
01.2013 - 12.2017
Interior Designer
Al-Omar Furniture Company
01.2012 - 01.2013
Graphic Designer & Voiceover Artist
Self-Employed
01.2010 - Current
Architect
Arcadia Architectural Engineering Office
02.2009 - 11.2011
Complete Digital Marketing Course - undefined
Vocal Placement and Elocution - undefined
AlJazeera Training Institute
Bachelor of Architectural Engineering -
University of Kalamoon
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