Moustafa Abelmegid Ibrahim Elgamsy
Riyadh,Riyadh Region
Summary
[Job Title] with record of success in enabling strong revenue growth through end-to-end sales management. Focused on continuous improvement using market knowledge, competitor research, innovation and team motivation. Always looking for opportunities to bring in and retain customers.
Overview
24
24
years of professional experience
4
4
years of post-secondary education
Work history
Regional Sales Manager
IKEA AL SULAIMAN Group
Riyadh, Saudi Arabia
07.2023 - Current
Regional Sales Manager
IKEA AL SULAIMAN Group
Jeddah, Saudi Arabia
11.2021 - 06.2023
- Achieve an enjoyable, convenient, and successful shopping and buying experience that leads to increase sales and sustain long-term profitability
- Leading The Commercial team to achieve the company main goals
- Developing Retail & Home furnishing competence through-out the store
- Demonstrate a comprehensive knowledge of the IKEA range, basic actions, and merchandising
- Operate Furniture, Market-hall, self-Serve, and IKEA Business departments of 32000 square manage more than 7000 articled product range in 20 Business departments with the priorities of turnover and gross margin with highest productivity and healthy stock availability
- Taking responsibility, High level of integrity and the ability to establish relationship with commercial team and service office based on TRUST which led to togetherness and enthusiasm that enable us to expand
- Strong communication skills including the ability to give open and honest feedback and a strong desire to develop personally, also contributing to the development of others is the drive for a glorious future
- Specialties: Home furnishing competence, IKEA retailing know-how, local marketing, management team development, customer behavior analysis, and striving to meet customer
- High knowledge of the local market, competition, and customers
- Steer the business in a multichannel retail, particularly the IKEA store and IKEA web
- Achievement
- Green Score in the store Concept and commercial review FY22, Jeddah Store
- Concept and Commercial Reviewer for IKEA KSA and Bahrain
- Jeddah Store was the Second Volume Store globally in FY21
- One of the Top Ten store Globally in FY22
- Lead the opening of Jeddah Planning Studio1 on Sept FY22
- Lead Competency Profile of Saudi Nationality in Both Jeddah and Riyadh
- Create Country store Strategy and commercial directions
- Take Part in developing IKEA BUSINESS (Corporate Business)
Store Sales Manager
IKEA AL FUTTAIM Group
Cairo, Egypt
05.2016 - 10.2021
- Use all media and sales channels available to attract and encourage more customers to visit
- Yearly Budgeting, monthly and daily breakdown
- Monitoring L&P reports
- Lead the commercial team meetings and CAT meeting
- Optimizing the sales priorities using commercial activities and securing the right forecasts
- Create and implement business plans to reach commercial objectives; the yearly commercial calendar, store master plan, store sales tree, budget breakdown, and lead the store activities
- Ensure that stores operate best practice in terms of customer satisfaction, commerciality, ordering, inventory control, stock integrity, and daily operations
- Achievement
- Accomplished great opening of IKEA Cairo Store in November 2013
- Lead the Commercial team to pass IKEA Concept Review on 2019 with Green Sign
- Conducted IKEA SMILE Effect Program in country level to improve CS & Sales Growth
- GWI (Grow with Impact) ambassador for IKEA Cairo store with the greatest INDEX
- Country Train the Trainer for Egypt Store (Shopkeeper Program)
- Launch IKEA pop up store in North Coast which was a good example for IKEA middle East
- Run Regional training and lead the project of how to improve Store Average Transaction Value
- IKEA Cairo was able to reach one of the top 10 IKEA stores globally in FY15 and FY16 in Growth
Deputy Sales Manager
IKEA AL FUTTAIM Group
Cairo, Egypt
10.2014 - 04.2016
Business sales Manager
IKEA AL FUTTAIM Group
Cairo, Egypt
01.2012 - 09.2014
IKEA Business Sales Manager
IKEA AL FUTTAIM Group
Dubai, United Arab Emirates
11.2010 - 12.2011
Country Senior Contract Sales
IKEA AL FUTTAIM Group
Dubai, United Arab Emirates
11.2006 - 10.2010
Kitchen sales specialist
IKEA AL FUTTAIM Group
Abu Dhabi, United Arab Emirates
11.2004 - 10.2006
Senior Sales
Marks & Spencer ,ALFUTTAIM Group
Abu Dhabi, United Arab Emirates
01.2002 - 10.2004
Brand Sales Consultant
Abu Dhabi Duty Free
Abu Dhabi, United Arab Emirates
10.2001 - 11.2002
Senior Fashion
Abu Dhabi Cooperative Society
Abu Dhabi , United Arab Emirates
11.1999 - 09.2001
Education
Bachelor of Arts - Literature
Tanta University
Tanta , Egypt 09.1994 - 05.1998
Foundation degree - Retail Sales Manager Foundation
IKEA College
Delft-Netherland 03.2012 - 04.2012
Foundation degree - Train the Trainer, Sales Leaders and Senior Training
IKEA Training Centre
Almhult, Sweden 01.2016 - 02.2016
Skills
- Sales goal attainment
- Complex negotiations
- Account management
- Competitive and trend analysis
- Sales training
- Presentations and proposals
- Market and competitive analysis
- Brand-building strategies
- Team Building
- Sales forecasting
- Productivity maximization
- Sales expertise
- Analytical problem solver
- Coaching and mentoring
- B to B sales
- Territory Management
- Direct sales
- Strategic planning
- Business development and planning
Interests
In Gulf countries (KSA, UAE) in addition
to Egypt, mainly in furniture and fashion fields, Currently I'm IKEA Riyadh
Market sales manager (Thumamah Store and two Planning Studios, Riyadh City)
Languages
English
Fluent
Arabic
Native
Sport , Playing football ,Tennis
I was football Player from 1993 to 1995
Timeline
Regional Sales Manager
IKEA AL SULAIMAN Group
07.2023 - Current
Regional Sales Manager
IKEA AL SULAIMAN Group
11.2021 - 06.2023
Store Sales Manager
IKEA AL FUTTAIM Group
05.2016 - 10.2021
Foundation degree - Train the Trainer, Sales Leaders and Senior Training
IKEA Training Centre
01.2016 - 02.2016
Deputy Sales Manager
IKEA AL FUTTAIM Group
10.2014 - 04.2016
Foundation degree - Retail Sales Manager Foundation
IKEA College
03.2012 - 04.2012
Business sales Manager
IKEA AL FUTTAIM Group
01.2012 - 09.2014
IKEA Business Sales Manager
IKEA AL FUTTAIM Group
11.2010 - 12.2011
Country Senior Contract Sales
IKEA AL FUTTAIM Group
11.2006 - 10.2010
Kitchen sales specialist
IKEA AL FUTTAIM Group
11.2004 - 10.2006
Senior Sales
Marks & Spencer ,ALFUTTAIM Group
01.2002 - 10.2004
Brand Sales Consultant
Abu Dhabi Duty Free
10.2001 - 11.2002
Senior Fashion
Abu Dhabi Cooperative Society
11.1999 - 09.2001
Bachelor of Arts - Literature
Tanta University
09.1994 - 05.1998
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