Mudassir Abdul Hameed
Riyadh
Summary
Visionary eCommerce and digital transformation leader with 8+ years of experience driving multi-million-dollar revenue growth and operational excellence across B2B and D2C markets. Proven track record of scaling eCommerce platforms, managing major online accounts (Noon, Amazon, STC, Extra, Jarir), and leading cross-functional teams to deliver exceptional customer experiences and measurable business outcomes. Adept at crafting data-driven strategies, optimizing supply chains, and fostering innovation to achieve market leadership.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Head of ECommerce
Hisense Group
Riyadh
11.2024 - Current
- Strategic Leadership: Spearhead the development and execution of eCommerce strategies for D2C and B2B markets, driving sustainable revenue growth and market share expansion
- Platform Optimization: Oversee the enhancement of in-house eCommerce platforms, focusing on UI/UX improvements, website performance, and conversion rate optimization (CRO).
- Major Account Management: Manage and optimize relationships with key online accounts, including Noon, Amazon, STC, Extra, and Jarir, ensuring maximum visibility and sales performance
- Operational Excellence: Streamline supply chain and 3PL operations to ensure seamless order fulfillment and customer satisfaction
Head of ECommerce
LG Electronics
Riyadh
01.2023 - 10.2024
- Revenue Growth: Increased online business revenue from $3M to $7.5M within 12 months by implementing a Direct-to-Consumer (DTC) in-house setup.
- Team Leadership: Managed a functional team of project managers, operations specialists, warehouse managers, and developers to deliver seamless eCommerce operations.
- Stakeholder Collaboration: Worked closely with RHQ and HQ stakeholders to align eCommerce strategies with organizational goals.
- System Integration: Integrated eCommerce orders across storefronts, ERP, CRM, warehouse management, and last-mile delivery systems for operational efficiency.
- Achieved: cost-savings by developing functional solutions to problems.
eCommerce Manager
LG Electronics
Riyadh
11.2021 - 12.2022
- Platform Enhancement: Implemented UI/UX improvements on LG.com, resulting in a 19% increase in traffic, 47% above-target sell-out, and a 26% reduction in bounce rate
- Performance Monitoring: Tracked transactional and revenue performance, implementing corrective actions to ensure targets were met
- SEO & Marketing Collaboration: Partnered with SEO experts and digital marketers to optimize content and drive marketing efficiency
eStore Manager & Innovation Projects
Samsung Electronics
Jeddah
07.2018 - 11.2021
- Enterprise Strategy: Led the design, development, and operational support of Samsung’s enterprise eCommerce strategy, ensuring frictionless customer interactions
- Innovation Culture: Fostered a culture of innovation by building product teams with a balance of technical expertise and business acumen
- Project Management: Maintained project plans, forecasts, and resource tracking while managing risks and issues effectively
ECommerce Business Development Assistant Manager
AL Asasyah Electronics Co Ltd
Jeddah
04.2017 - 06.2018
- DTC Implementation: Launched a $1.5M direct-to-consumer eCommerce business for high-end electronics and home appliances
- Major Account Management: Established and managed partnerships with Noon, Amazon, STC, and Jarir Online, driving a 20% increase in sales through targeted marketing and inventory optimization.
- Vendor Management: Built and maintained relationships with drop-ship vendors (Souq.com, Wadi.com, Noon.com, Jollychic.com), and managed their dashboards.
- Traffic Growth: Increased organic traffic by 80% through SEO optimization and PR/link-building campaigns.
IT Engineer
AL Asasyah Electronics Co Ltd
Jeddah
11.2016 - 03.2017
- IT Infrastructure: Recommended disaster recovery solutions, preventative maintenance, and network configurations, reducing downtime by 30%.
- Vendor Management: Established strong contacts with vendors, enrolling in a partner network with industry-leading companies to deliver reliable, suitable products, and business solutions.
- Server Management: Managed servers, monitored health checks, and performed contract and deal negotiations.
Education
Bachelor of Engineering (BE) - Computer Science
Osmania University
India01.2015
High School/Secondary Diplomas and Certificates -
International Indian School
Jeddah01.2009
Skills
- ECommerce Strategy & Execution
- Major Account Management
- Digital Platform Optimization
- B2B & D2C Sales Growth
- Supply Chain & 3PL Management
- Cross-Functional Team Leadership
- Data-Driven Decision Making
- Product Marketing & Innovation
- Stakeholder & Vendor Management
- ERP & CRM Integration
- SEO & Analytics Tools
- Project Management Tools
- Cybersecurity Tools
- Team leadership
- Decision-making
Websites
Certification
- Certified Ethical Hacker (CEH)
- Certified in Risk and Information Systems Control (CRISC)
- Certified Legal Assistant Specialist: Corporate/Business Law (CLAS)
- Microsoft Certified Solutions Associate (MCSA)
- Certified Systems Engineering Professional (CSEP)
Languages
- English, Full Professional Proficiency
- Urdu, Full Professional Proficiency
- Hindi, Full Professional Proficiency
- Arabic, Full Professional Proficiency
- French, Professional Working Proficiency
- Spanish, Limited Working Proficiency
References
References available upon request.
Timeline
Head of ECommerce
Hisense Group
11.2024 - Current
Head of ECommerce
LG Electronics
01.2023 - 10.2024
eCommerce Manager
LG Electronics
11.2021 - 12.2022
eStore Manager & Innovation Projects
Samsung Electronics
07.2018 - 11.2021
ECommerce Business Development Assistant Manager
AL Asasyah Electronics Co Ltd
04.2017 - 06.2018
IT Engineer
AL Asasyah Electronics Co Ltd
11.2016 - 03.2017
Bachelor of Engineering (BE) - Computer Science
Osmania University
High School/Secondary Diplomas and Certificates -
International Indian School
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