Muddassir Abdur Rub
CHEIF MARKETING OFFICER
Islāmābād
Summary
With 4 years of experience as a Direct Response Copywriter, I specialize in creating marketing strategies and copy that drive sales without resorting to fake hype and empty claims. I have successfully generated $2MM for my clients in 2023 and currently lead copywriting efforts for Passion.io, a multi-million dollar SaaS company. My expertise lies in understanding human psychology and crafting compelling narratives that resonate with audiences, resulting in high conversion rates and sustainable growth.
Overview
6
6
years of professional experience
5
5
Certifications
Work History
Direct Response Copywriter
Passion.io
1 2023 - Current
- Developed and executed direct response copy for sales and landing pages, Facebook ads, and email campaigns
- Implemented email marketing strategies using ActiveCampaign, resulting in a 50% increase in open rates and a 30% increase in conversion rates
- Played a pivotal role in overall marketing strategy, focusing on customer psychology to craft persuasive messages
- Managed marketing campaigns that contributed to a 40% growth in client engagement and sales.
Founder
Immortal Positioning
02.2020 - Current
- Established a consultancy focused on helping businesses achieve better brand positioning and closing high-ticket deals
- Developed unique methodologies for offer creation, storytelling, lead generation, and client engagement
- Implemented successful marketing campaigns that drove a 50% increase in client growth and a 30% increase in revenue for clients
- Applied marketing psychology principles to create compelling and persuasive marketing messages that resonated with the target audience.
Head of Copy
Dark Mattr
12.2022 - 02.2024
- Led a team of copywriters, overseeing the creation of high-impact marketing materials including supersonic emails, sales pages, and Facebook ads
- Enhanced brand positioning through strategic storytelling and targeted content, resulting in a 35% increase in client retention and a 25% increase in client acquisition
- Utilized advanced marketing psychology to craft compelling narratives that resonated with the target audience
- Developed and executed comprehensive marketing strategies that significantly improved brand visibility and effectiveness.
Twitter Ghostwriter
Ghostlii
11.2022 - 12.2023
- Created engaging and influential Twitter threads and posts, increasing follower engagement by 40% and brand visibility by 30%
- Collaborated with the founder to develop innovative content strategies, enhancing the overall social media presence and achieving a 25% increase in follower growth.
Freelance Copywriter
Fiverr & Upwork
02.2018 - 01.2021
- Provided copywriting services for B2B SaaS businesses, helping clients acquire over 300 retainer clients with effective email sequences
- Delivered high-quality content across multiple niches, consistently receiving positive feedback and maintaining a 5-star rating
- Developed a reputation for fast delivery and exceptional quality, resulting in a 40% repeat client rate
- Applied marketing psychology to enhance the effectiveness of email and sales copy, resulting in a 30% increase in conversion rates.
Education
Bachelor of Science - Bachelor of Medicine, Bachelor of Surgery (MBBS)
Azad Jammu And Kashmir Medical College
Muzaffarabad 04.2001 -
Skills
Email Copywriting
Facebook Ads
Marketing Campaign Management
Active Campaign
Business Management
Conversion Rate Optimization
Storytelling
Strategic Thinking
Client Relationship Management
Project Management
Networking
Marketing Psychology
Roles I can help with
- Head of Marketing / Chief Marketing Officer (CMO)
- Marketing Director
- Senior Marketing Strategist
- Copy Chief / Lead Copywriter
- Director of Content Marketing
- Email Marketing Manager
- Digital Marketing Manager
- Growth Marketing Manager
- Brand Strategist
- Performance Marketing Manager
Projects and achievements
- Generated $2MM in email revenue for clients in 2023, significantly increasing sales and client engagement.
- Authored six sales letters that achieved over seven figures, showcasing expertise in high-converting sales copy.
- Implemented email marketing strategies that increased email revenue from $10k/month to $70k/month for clients.
- Sent over 20k cold emails in the last year, achieving a 35% response rate and a 20% conversion rate.
- Developed and executed comprehensive marketing strategies that resulted in a 40% growth in client engagement and sales.
- Enhanced brand positioning through strategic storytelling and marketing psychology, resulting in a 25% increase in client acquisition and retention.
Certification
HubSpot Certified Email Marketer
Timeline
Head of Copy
Dark Mattr
12.2022 - 02.2024
Twitter Ghostwriter
Ghostlii
11.2022 - 12.2023
Founder
Immortal Positioning
02.2020 - Current
Freelance Copywriter
Fiverr & Upwork
02.2018 - 01.2021
Bachelor of Science - Bachelor of Medicine, Bachelor of Surgery (MBBS)
Azad Jammu And Kashmir Medical College
04.2001 -
Direct Response Copywriter
Passion.io
1 2023 - Current