Muhammad Farhan Bilal
Sakaka
Summary
Dynamic sales leader with proven expertise in sales management and route optimization. Achieved significant revenue growth through effective team motivation and strategic market analysis.
Overview
13
13
years of professional experience
Work History
Acting Business Manager
SAUDIA DAIRY & FOODSTUFF COMPANY
10.2024 - Current
- Directing and Managing Sales Supervisors and communicating sales targets for each Sales Supervisor.
- Getting commitment to achieve monthly and quarterly targets.
- Managing both frozen and ambient business.
- Giving market feedback and gaining commitment to improve area performance.
- Implementing depot sales plan effectively and efficiently.
- Identifying and discovering new opportunities to expand our sales.
- Managing and leading 22 salesman with two supervisor team.
- Managing depot stocks in all frozen and Dairy business.
- Implementation and achievement of company KPI for the business consistent growth.
- Hiring of new sales team and training.
Area Sales Supervisor
SAUDIA DAIRY & FOODSTUFF COMPANY
10.2022 - 09.2024
- Leading dairy and Ice cream business in the Depot for the last 3 years.
- Managing Key Accounts /Mini Markets and whole sale business.
- Managing Carrefour, Othaim, Farm, UCS and Danube.
- Controlling and Managing Van sales operations.
- Managing Quarterly Mini Market rebates and following up with customer targets.
- Responsible for Golden stores and Perfect store in both dairy and ice cream business.
- Managing Target and rebates of golden store and perfect sores.
- Managing shelf space and display of key account.
- Managing a Merchandizing team of Depot.
- Actively involved in Stock Management maintaining Monthly, Quarterly and Yearly Inventory of go down stock.
- Performed freezer installation seasonal activity personally.
- Follow up of Market credit.
- Working on MSFA for the management of Sales team.
- Management of salesman targets, Customers performance, Planning of Journey plan.
- Management of gate passes with respect to routes and days in the system.
- Creation of new routes for the expansion of business.
- Planning and execution of weekly and monthly target. Proper market visit to check the salesman working and market position.
- Follow-up of ROC, Productivity. Image Recognition, SKU sold.
- Endorsement of the Salesman of daily basis.
- Customer creation, credit and limit opening of the customers.
Sr. Section Manager
HALEEB FOODS LTD.
05.2018 - 06.2019
- Managing two Section Managers and 19 towns Pattoki to Qadir Pur Rawan.
- Planning and achieving company targets and dealing with Competitive activities.
- Managing Key Accounts development and Sales.
- Managing the agency’s staff for getting the desired secondary sales moving equivalent with the primary sales.
- Implementation of Company SOP's related to warehouse, Vehicles and DSR.
- Ensure range selling by sales staff in a way to increase availability and numeric distribution of all brands/SKU and maintaining the market.
- Develop market for the growth of company sales and filled the gaps in the market.
- Started distributions where there was no distribution for long time.
- Keep motivated my team by using different team building activities that help me to keeping flame alive in my team.
- Customer handling and to build relation with the customer for the generation of the maximum secondary sales.
- Second National Topper.
- Relaunch of Haleeb Milk.
- Launch of Asli Dodh.
Territory Sales Manager. (National Topper)
HALEEB FOODS LTD.
06.2014 - 05.2018
- Planning and achieving company targets and dealing with Competitive activities.
- Distribution Management.
- Relaunching of Haleeb Milk.
- Achieving primary and secondary sales on equivalent basis.
- Managing the agency’s staff for getting the desired secondary sales moving equivalent with the primary sales.
- Ensure range selling by sales staff in a way to increase availability and numeric distribution of all brands/SKU and maintaining the market.
- Develop market for the growth of company sales and filled the gaps in the market.
- Keep motivated my team by using different team building activities that help me to keeping flame alive in my team.
- Sending daily basis sales and market report to the management.
- Making and recovery of claims from the distributor to the company.
- Customer handling and to build relation with the customer for the generation of the maximum secondary sales.
- Highest growth in Multan Region in 2016-2017 Closing.
- Got Promotion and Appreciation letter three times for the “Best Performance” in the region.
- Achieved highest growth in the region in June 2015 2016 and 2017 closing.
- Working with Sole and eight towns in the area and achieved targets with 40.2% growth in the market.
- Filled the gap where the company does not have distribution for the last four Years.
Key Account Executive
PEPSI COLA –SHAMIM & COMPANY
02.2013 - 06.2014
- Achieved 90% conversion of all key account to Pepsi in Muzaffar garh.
- Currently working on four agencies and during peak season has worked with eight agencies in different cities.
- Ensure range selling by sales staff in a way to increase availability and numeric distribution of all brands/SKU and maintaining the market share as per company standard.
- Executing and pre/post monitoring of various initiatives/Merchandising drives.
- Deliver expected results within Key Accounts or New Business Accounts.
- Develops relationships at senior and other levels within assigned customer base to create valuable strategic affiliations.
- Keep motivated my team by using different team building activities that help me to keeping flame alive in my team.
- Build relations with the shopkeepers and whole sellers.
- Effectively leading sales & marketing team to achieve company fundamentals.
- Develop and maintain customer relationships and manage assigned accounts to result in continued revenue generation and high levels of customer satisfaction.
- Conversion & Retention of Key Accounts, Captive and General Market Outlets.
- Coaching, training and joint market visits with Company Representatives and Salesmen taking corrective actions as and when required.
- Verification of sales and chillers on monthly basis.
- Follow up for the approval of TOT and advertisement till the execution.
- Monitor and gather information about the competitor and take prompt action.
Education
Master of Business Administration - Marketing
Comsats Institute of Information Technology
Islamabad01.2011
Skills
- Sales management
- Route optimization
- Problem solving
- Market analysis
- Key account management
- Inventory control
- Team leadership
- Customer relationship management
Personal Information
- Date of Birth: 07/01/87
- Gender: Male
Disclaimer
I hereby declare that the above written are true to the best of my knowledge and belief.
Transferable
True
Iqama
2513133658
Timeline
Acting Business Manager
SAUDIA DAIRY & FOODSTUFF COMPANY
10.2024 - Current
Area Sales Supervisor
SAUDIA DAIRY & FOODSTUFF COMPANY
10.2022 - 09.2024
Sr. Section Manager
HALEEB FOODS LTD.
05.2018 - 06.2019
Territory Sales Manager. (National Topper)
HALEEB FOODS LTD.
06.2014 - 05.2018
Key Account Executive
PEPSI COLA –SHAMIM & COMPANY
02.2013 - 06.2014
Master of Business Administration - Marketing
Comsats Institute of Information Technology
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