Summary
Overview
Work History
Education
Skills
Expertise
Accomplishments
Certification
Timeline
Generic

Muhammad Irfan Yousaf

Riyadh

Summary

Versatile and results-driven Territory Manager with over 15 years of experience in Wholesale and retail market management. Expertise in overseeing wholesale operations, managing outsourced sales teams, and leveraging digital tools to optimize trade activities. Proven track record of achieving targets, leading large teams, and implementing strategic initiatives. Specialized knowledge of Riyadh demographics and retail census, coupled with strong business development and market intelligence capabilities.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Senior Territory Manager

Gulf Taleed Commercial Services Company
Riyadh
04.2021 - 01.2025


  • Managed Wholesale and Van Salesmen business through various trade programs
  • Managed different Sales Boosting Programs like:
  • NEDU Program (Availability enhancing program at NDSD channel)
  • Availability Program (OOS (Out of Stock Correction and Product Handling plan)
  • VIC (Sales target program for Wholesalers)
  • Digital Trade Engagement (Enable Trade to Engage, Respond and Earn Via Digital Platform)
  • IKSAb Jumla (Sales Target Program for Wholesalers)
  • CoPilot Projects (Availability support plan across Universe for new Product Launches),
  • Managed a team of 11 Territory Executives, successfully implementing commercial drivers through monthly planned cycles and route covering more than 1500 General trade outlets (Volume Targets, Merchandising, Availability and Handling initiatives, etc.)
  • Managed multiple Product launches events and deployment with events and trade programs
  • Street by Street census of Riyadh
  • Responsible for trade rewarding through multiple redemption schemes, relevant to different trade programs
  • Monitored competitor activities to stay ahead in the market competition
  • Oversaw planning and execution of targeted brand building, OOS correction activities
  • Identified opportunities for expansion, contributing to business growth
  • Established strong relationships with key clients for long-term business partnerships.
  • Coordinated training sessions to enhance team's product knowledge and skills.
  • Successfully delivered on tasks within tight deadlines.
  • Applied critical thinking to analyze problems, evaluate solutions and select best decisions.

Sales Information Officer

Asian Pharmaceuticals
Sialkot
04.2006 - 03.2008
  • Responsible for the overall sales operation of the company in the assigned zones
  • Responsible for the achievement of monthly/Quarterly sales targets through sales team/ distributors and responsible for business development
  • Ensure coverage / call productivity standards and develop plans to improve
  • Ensure that all the company products are available/ visible at the market place as per the SKU policy and recommend ways
  • Ensure order delivery on time and as demand of customers

Education

Masters -

Punjab University
2006

Bachelor of Arts - Humanities

Punjab University of Lahore
2002

Skills

  • Microsoft Office (Excel, Word, PowerPoint}
  • Lead generation techniques
  • Project Management
  • Product development cycle
  • Change implementation
  • Self-motivation
  • Product knowledge
  • Negotiation expertise
  • Analytical-thinking
  • Competitor analysis

Expertise

Wholesale Activities & Relations

  • Distributor and Supplier Alignment
  • Wholesale Contract Negotiation
  • Wholesale Market Analysis
  • B2B Relationship Development


IVS Programs & Engagements:

  • Contract Negotitiaon
  • Targets Communication & Achiements


General Trade Management & Activities:

  • Route-to-Market Strategy (RTM)
  • Channel Segmentation
  • Trade Incentive Programs
  • Territory Sales Planning
  • Distributor Performance Evaluation
  • General Trade Coverage Expansion
  • SKU Development

Accomplishments

  • ACHIEVEMENTS & ATTRIBUTES
  • Promoted from Trade Program Field Rep to Team Leader to Trade Program Supervisor to Territory Supervisor
  • Achieved “Exceeds Expectations Award” Year 2011, 2012, 2013,2015, 2016, 2017, 2018, 2021,2022,2024

Certification


  • Team Building
  • Knowledge + C4
  • Time Management
  • Body Language
  • Persuasive Selling
  • Communication Skills
  • Expertise in Covering Riyadh Retails Census
  • Tactical Sales Strategies
  • Route Planning

Timeline

Senior Territory Manager

Gulf Taleed Commercial Services Company
04.2021 - 01.2025

Sales Information Officer

Asian Pharmaceuticals
04.2006 - 03.2008

Bachelor of Arts - Humanities

Punjab University of Lahore

Masters -

Punjab University

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Muhammad Irfan Yousaf