MUHAMMAD ZEGHAM
Al Khobar,KSA
Summary
Accomplished Business Development and Sales Manager with over 10 years of experience in Road Machinery, Construction Equipment, Earthmoving Equipment, Material Handling, and Industrial Solutions across Saudi Arabia and Pakistan. Proven expertise in developing dealer networks, managing OEM relationships, handling government and infrastructure projects, and delivering multimillion-dollar sales growth.
Extensive experience representing global brands including RedlineDynapac, XCMG, SANY, SINOMACH, BEIBEN, Maximal, Hyster, Yale, LaMarche, and Guardian Telecom. Skilled in identifying market opportunities, preparing technical and commercial proposals, managing EPC and contractor accounts, negotiating high-value contracts, and leading regional sales teams.
Recognized for achieving over USD 3 Million in machinery sales while consistently exceeding business targets through strategic planning, customer relationship management, and solution-oriented selling.
Overview
2
2
Languages
4
4
years of post-secondary education
14
14
years of professional experience
Work history
Business Development Manager
Ali Salem Al Midfa Trading & Establishment
Al Khobar, KSA
2025.01 - Current
- Distribution Sales for a US manufacturer LaMarche DC battery chargers, UPS and invertors and Canadian manufacturer Guardian Telecom for IP Phones, VOIP, PA/GA systems etc.
- Expert in generating and nurturing high-quality leads through various channels, including digital marketing, networking, and referrals.
- Successfully negotiated contracts worth over $2 million, ensuring favorable terms and long-term client satisfaction.
- Managed a sales pipeline valued at $3.5 million, with a conversion rate of 65.
- Experienced in leading and mentoring sales teams to achieve individual and collective targets.
- Strong ability to build and maintain long-term relationships with clients, partners, and stakeholders.
Senior sales engineer
Abahsain Co Ltd
Al Khobar, Saudi Arabia
2023.08 - 2024.12
- Manage Sales of Redline Dynapac for Eastern Region
- Generated new business with highway contractors, infrastructure companies, municipalities, and government organizations.
- Delivered machinery demonstrations and customer training.
- Managed key accounts across road construction, mining, and infrastructure sectors.
- Boosted client satisfaction with clear, effective communication skills.
- Designed and presented product demonstrations to secure new business contracts.
Assistant General Manager
S.m. jaffer & co
Karachi
2023.05 - 2026.07
- Led machinery department including Road Machinery, construction, earthmoving, hoisting, cleaning and other heavy equipment with P & L responsibilities. The company provides Sales and Aftersales support across the country through a portfolio of multiple global brands such as XCMG (World No. 3), Maximal-Hyster-Yale
- Supervise employee productivity and provide internal processes for improved efficiency while adhering to legal guidelines
- Provide data analytics of sales, distributors, and partners to relevant management teams
- Work with assistant managers to develop long-term strategic initiatives
- Create and maintain rolling three-month plan for forecasting, targeting, and attaining sales
- Participate in development of competitor analyses and pricing strategy
Manager Sales
S.m. jaffer & co
South Region
2020.10 - 2023.04
- Manager Sales (South Region) Analyze sales statistics to define sales potential
- Act as a single point of contact for all queries Used effective data analysis and sales strategies to increase win prospect buy-in and demonstrate system benefits
- Reviewed customer inquiries to understand project scope while managing internal delivery mechanisms
- Ensure customer satisfaction and resolve customer issues
- Manage day-to-day performance of sales. Monitor performance metrics of sales and report data
- Delivered technical sales presentations to prospects and presented benefits and value of products
- Attended trade shows and seminars to promote products and network with industry contacts
Assistant Manager Sales
Orient energy
Karachi
2018.08 - 2020.09
- Assistant Manager Sales (South Machinery Division) Communicating with the Principals (SANY, SINOMACH, BEIBEN)
- Sale heavy machinery, which includes, Hois ng Machinery, Concrete Machinery, Excava on Machinery, Mining Machinery and Road Machinery Preparing technical and commercial submi ng in response of private and government tenders
- Developed sales strategy based on research of consumer buying trends and market condi ons
- Researched new products and services to drive revenue and support short- and long-term strategies
- Introduced cost-saving ini a ves to reduce losses and increase profit margin
Senior Sales Engineer
GPPL South Machinery Division
Karachi
2017.01 - 2018.07
- Prepared cost estimates and bid documents by studying customer RFPs and consulting with project managers
- Managed technical integration, systems engineering program management, customer support and program management
- Captured opportunities for additional sales during project implementation and rollout with existing accounts
- Analyzed market trends, competitor performance, and product strengths
- Used effective data analysis and sales strategies to increase win prospect buy-in and demonstrate system benefits
- Recommended changes, improvements, or enhancements in products to product development team based on customer feedback
- Attended trade shows and seminars to promote products and network with industry contacts
Sales Engineer
Shoretech Solutions
Karachi
2013.11 - 2016.12
- Working with existing customers to help them get the most out of the products they have bought. Negotiating tender, contract terms and conditions
- Providing sales support during virtual and onsite client meetings. Liaising with both current and potential clients to develop existing and new business opportunities
- Developed new proposals, contracts and procedures to draw in more clients and streamline new operations
- Generated new business with marketing initiatives and strategic plans
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations
- Completed and submitted monthly and yearly reports to support executive decision making
Two Months Internship
Pakistan Telecommunication Company Limited
2012.06 - 2012.08
Education
Bachelor - Electrical Engineering
Bahria University
Karachi 2013.01 - 2013.12
Government Degree - Pre-Engineering
College Karachi
Karachi 2008.01 - 2008.12
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PN Model SCHOOL
Karachi 2006.01 - 2006.12
LANGUAGES
English Advanced
Arabic Beginner
Accomplishments
- During working in S.M. Jaffer & Co, i sold 2.0 Million US Dollars Construction Machinery
- During working in Greaves Pakistan, i sold 1.2 million US Dollars Construction Machinery & 0.8 million US Dollars Material Handling Equipment.
Timeline
Business Development Manager
Ali Salem Al Midfa Trading & Establishment
2025.01 - Current
Senior sales engineer
Abahsain Co Ltd
2023.08 - 2024.12
Assistant General Manager
S.m. jaffer & co
2023.05 - 2026.07
Manager Sales
S.m. jaffer & co
2020.10 - 2023.04
Assistant Manager Sales
Orient energy
2018.08 - 2020.09
Senior Sales Engineer
GPPL South Machinery Division
2017.01 - 2018.07
Sales Engineer
Shoretech Solutions
2013.11 - 2016.12
Bachelor - Electrical Engineering
Bahria University
2013.01 - 2013.12
Two Months Internship
Pakistan Telecommunication Company Limited
2012.06 - 2012.08
Government Degree - Pre-Engineering
College Karachi
2008.01 - 2008.12
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PN Model SCHOOL
2006.01 - 2006.12