Muhammad Ehtasham Yasin

Managing team of 54 members including, Store Manager, Asst. Store manager, In-store VM, & Sales staff and 10 Saudi female staff within Sportswear stores.

• Overseeing and managing multiple retail stores within a designated geographic area. This involves hiring, training, scheduling, and supervising store managers and staff to ensure consistency in operations and customer service across all locations.
• Setting sales targets and goals for each store in the area and working with store managers to develop strategies to achieve them.
• Analyzing sales data and performance metrics to identify trends, opportunities, and areas for improvement.
• Ensuring that each store within the area maintains proper visual merchandising standards, including product displays, signage, and store layout, to enhance the customer experience and drive sales.
• Monitoring inventory levels at each store to prevent stockouts and overstock situations.
• Managed different sales outlets to clear aging stock.
• Implementing inventory control measures and coordinating with supply chain teams to optimize stock replenishment and minimize losses due to shrinkage.
• Ensuring that all stores provide excellent customer service and resolve any customer complaints or issues promptly and effectively.
• Implementing customer service training programs and monitoring customer feedback through NPS to continuously improve service quality.
• Streamlining operational processes and procedures across stores to improve efficiency and reduce costs. This includes optimizing staffing levels, managing expenses, and implementing best practices for store operations.
• Ensuring that all stores within the area comply with relevant laws, regulations, and company policies, including those related to safety, security, and employee conduct.
• Collaborating with marketing teams to develop and execute local marketing initiatives and promotions to drive foot traffic and sales at each store.
• Monitoring the effectiveness of marketing campaigns and adjusting strategies as needed.
• Monitoring the financial performance of each store within the area, including sales revenue, expenses, and profitability.
• Developing budgets and financial plans for each store and taking corrective actions as needed to meet financial targets.
• Communicating regularly with store managers, regional managers, and other stakeholders to provide updates on store performance, operational issues, and strategic initiatives.
• Preparing and presenting reports on key performance indicators and progress towards goals.
• Identifying opportunities for expansion or growth within the area, such as opening new stores or entering new markets.
• Conducted market research with business development team and opened 18 retail stores.

• Maximizing sales/exceeding targets.
• Business planning & reviews.
• Strategic planning/sales initiatives.
• Budgeting & salary control.
• Loss Prevention & security.
• Team training & development.
• Customer service/Loyalty.
• Stock/inventory management.
• People Management
• Delivered all store standards to ensure successful operations in the store.
• Managed brand specific visual and merchandising principles, product/trends awareness, sales floor layouts.
• Manage all store administration reports.
• Promotes targets with the store teams and manages promotion.
• Develop Succession Plan for the store and train people accordingly.
• Reviewing competitor’s activities and giving feedback to concept.

• Greeted customers and determined their needs and wants
• Discussed type, quality and number of merchandise required for purchase
  • Recommended merchandise based on individual requirements
  • Advised customers on utilization and care of merchandise
  • Provided advice to clients regarding particular products or services
  • Explained the use and advantage of merchandise to customers
  • Answered customers’ queries and concerns
  • Demonstrated live working of items
  • Quoted prices and discounts as well as credit terms, trade-in allowances, warranties and delivery dates
  • Prepared sales contracts and accepted payment through cash, cheque and credit card
  • Assisted in display of merchandise
  • Maintained sales records for inventory control