MUHANNAD ALMANNI
MARKETING
Riyadh
Summary
Results-driven Marketing Leader with a proven track record of driving brand growth, increasing market share, and executing high-impact marketing strategies. Expertise in brand management, digital marketing, and strategic planning, with a strong ability to develop data-driven campaigns that enhance customer engagement and maximize ROI. Adept at leading cross-functional teams, managing multimillion-dollar budgets, and optimizing marketing performance through innovative approaches. Passionate about leveraging emerging trends, storytelling, and consumer insights to create compelling brand narratives and scalable growth strategies. A visionary professional committed to delivering measurable results, market leadership, and long-term business success.
Overview
8
8
years of professional experience
2
2
Languages
Work History
Marketing Communications Manager
Alshaya Group · Full-time
09.2022 - 08.2024
- Developed and executed comprehensive marketing strategies* resulting in a 30% increase in annual revenue and a 20% growth in customer base within two years.
- Led a cross-functional team of 10 members* to successfully launch 15+ high-impact marketing campaigns across digital, social, and traditional media channels, enhancing brand visibility.
- Implemented data-driven marketing initiatives* that improved customer engagement by 40% and conversion rates by 25%, leveraging advanced analytics and A/B testing.
- Managed a marketing budget of 6 million*, optimizing spend to achieve a 35% reduction in customer acquisition costs while maintaining high ROI on marketing investments.
- Developed and managed media production projects, including the creation and distribution of content across film, TV, and digital platforms. Led pre-production, production, and post-production efforts, from scriptwriting and filming to editing. Collaborated with creative and technical teams to deliver high-quality, engaging content to target audiences.
Brand manager
FranchiseME and ESM Consulting
09.2021 - 09.2022
- Expertise in developing and implementing long-term brand strategies and ensuring brand consistency across platforms.
- Digital Marketing & Creativity: Proficiency in digital marketing tools and creative idea generation to enhance brand awareness.
- Market Analysis: Ability to analyze market trends and leverage opportunities to strengthen the brand.
- Relationship Building: Strong relationship management with partners and clients to promote the brand positively.
- Leadership & Flexibility: Leading teams effectively and adapting strategies to dynamic market changes.
Development and marketing Manager
consultant- Riyadh Season
04.2021 - 01.2022
- Grew engagement, interaction, and reputation through multi-platform campaigns for outstanding levels of client satisfaction.
- Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.
- All duties of the Marketing Manager.
Assistant brand manager
AlSheraa Food Company · Full-time
06.2020 - 04.2021
- protected consistent branding across content for multiple platforms and campaigns.
- controlled expenses to deliver cost-effective marketing and advertising.
- crafted promotional offers to generate interest in new and upcoming offerings.
Marketing Manager - Brands Mangement
SISBAN
08.2024 - Current
- Developing the Marketing Strategy:Defining the brand’s vision and goals, and creating comprehensive marketing plans to support growth and expansion.
- Managing Marketing Campaigns:Overseeing the execution of campaigns across digital and traditional channels to increase reach and engagement.
- Market and Competitor Analysis:Studying consumer behavior, tracking market trends, and analyzing brand performance against competitors.
- Budget Management:Allocating financial resources strategically to ensure the efficient achievement of marketing objectives.
- Coordinating with Internal and External Teams:Collaborating with design, sales, PR teams, and advertising agencies to ensure consistency across marketing messages.
- Brand Growth:Expanding the brand’s presence, increasing market share, and strengthening customer loyalty through strategic initiatives.
Sales and marketing specialist
FIVE MEMBER LIMITED COMPANY Full-time
11.2018 - 07.2020
- generated leads to bring in new client revenue and improve bottom-line profitability.
- launched new product lines with a strong retail and marketing strategy.
- updated sales strategies using data to improve standard team practices.
Marketing Specialist
Maestro Pizza by Daily Food Co · Full-time
06.2017 - 11.2018
- Developed and executed sales promotions, increasing revenue through targeted campaigns.
- Segmented markets for customer-focused value propositions and messaging.
- Generated and issued press releases, driving public interest in products.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
Education
Bachelor of Media & Marketing Communication - Marketing Communication
Imam Muhammad Ibn Saud University
Certificate
Skills
Marketing campaigns
Brand promotion
Strategic planning
Market analysis
Advertising management
Product development
Creative direction
CRM management
SEO optimization
P&L management
Go-to-market strategy development
Partnership marketing
Personal Information
Name & contact
Timeline
Marketing Manager - Brands Mangement
SISBAN
08.2024 - Current
Marketing Communications Manager
Alshaya Group · Full-time
09.2022 - 08.2024
Brand manager
FranchiseME and ESM Consulting
09.2021 - 09.2022
Development and marketing Manager
consultant- Riyadh Season
04.2021 - 01.2022
Assistant brand manager
AlSheraa Food Company · Full-time
06.2020 - 04.2021
Sales and marketing specialist
FIVE MEMBER LIMITED COMPANY Full-time
11.2018 - 07.2020
Marketing Specialist
Maestro Pizza by Daily Food Co · Full-time
06.2017 - 11.2018
Bachelor of Media & Marketing Communication - Marketing Communication
Imam Muhammad Ibn Saud University
Certificate
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