MUKHTAR OTAYF
Riyadh,Saudi Arabia
Summary
Marketing specialist with a strong foundation in both traditional and digital marketing, specializing in data-driven strategies and multi-channel promotions to drive sales and business growth. Expertise includes digital advertising, content marketing, and social media management, with a focus on coordinating well-targeted campaigns for maximum impact. Adept at aligning marketing initiatives with business goals, utilizing optimum timing, collateral, and placements to deliver measurable success. Always committed to staying updated on the latest marketing trends.
Overview
1
1
year of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Marketing specialist
Riyadh Cables Group
Riyadh, Riyadh Region
05.2024 - Current
- Managed social media platforms, creating and scheduling content to maintain consistent online presence.
- Executed marketing campaigns to promote brand visibility and drive engagement.
- Implemented SEO strategies for improved website visibility in search engine results.
- Developed marketing plans to support department strategies.
- Managed organic social media growth and activity across all platforms.
- Wrote engaging, entertaining and informative media scripts for different uses.
- Collected and analysed data to provide direction to marketing managers for projects.
- Increased brand awareness by creating engaging social media content.
- Implemented SEO best practices, increasing organic site traffic.
Education
Bachelor of Business Administration - Marketing and E-commerce
Jazan University
Jazan, Jazan Region 01.2019 - 06.2023
Skills
- Digital marketing
- Google Analytics
- Email Marketing
- HubSpot
- SEO
- Social media management
- Copywriting
- Problem-solving
- Communication skills
- Social media campaigns
- Creativity
- Presentation skills
Languages
Arabic
Native
English
Advanced
Certification
Fundamentals of Digital Marketing and e-commerce - Google
Communication Skills Effective Presentation - Riyadh Polytechnic Institute
Forward Learning Program - Mckinsey & Company
Timeline
Marketing specialist
Riyadh Cables Group
05.2024 - Current
Bachelor of Business Administration - Marketing and E-commerce
Jazan University
01.2019 - 06.2023
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