MUSA Barrieh

Visionary Leader and Strategic Advisor in Hospitality & Business Development, with a distinguished track record in driving high-impact in real estate and hospitality ventures across Hospitality, Retail, Commercial, and Residential verticals. Adept at crafting and executing comprehensive investment strategies, overseeing real estate & hospitality portfolios, and optimizing asset value through data-driven decision-making, financial acumen, and cross-sector expertise.

Effective and accountable in high-profile executive roles: Overcome complex business challenges and make high-stakes decisions using experience-backed judgment, strong work ethic and irreproachable integrity. Proficient in leading end-to-end investment cycles—from feasibility studies and due diligence to strategic planning, funding structure, and execution—ensuring maximum return on investment (ROI, IRR, NPV, PBP), alignment with business objectives, and market positioning.

Respected as a proponent of empowerment and accountability: Excels in cross-functional leadership, stakeholder engagement, and organizational transformation—driving operational excellence, innovation, and sustainable growth. Combines strong governance, investor relations, and portfolio optimization to steer strategic expansion and capitalize on emerging opportunities.

• Real Estate, Development and Hotels Investment, School of Hotel Administration, Cornell University, USA, 2008
• Hospitality Management, Ecole Hoteliere De Lausanne, Switzerland, 2000

• Fundamentals of Hotel Investment and Financial Decision, School of Hotel Administration, Cornell University, USA, 2018
• Hotel Asset Management, School of Hotel Administration, Cornell University, USA, 2018
• Hotel Planning and Design, School of Hotel Administration, Cornell University, USA, 2018
• Advanced Hotel Investment, School of Hotel Administration, Cornell University, USA, 2018
• Managing Change, Ecole Hoteliere De Lausanne, Switzerland
• Financial Tools for Higher Profits, Ecole Hoteliere De Lausanne, Switzerland
• Yield Management, Ecole Hoteliere De Lausanne, Switzerland
• Team Leadership, Ecole Hoteliere De Lausanne, Switzerland
• Customer Care & Effective Training, Ecole Hoteliere De Lausanne, Switzerland

• Date of birth: 11/18/68
• Nationality: Jordanian
• Visa status: Working & Transformable