Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

Musa Bin Salman Makhdoom

Modbury

Summary

Experienced in identifying and capitalizing on business growth opportunities with a strong background in negotiating partnerships and expanding market presence. Skilled in leading cross-functional teams and developing Data-Driven strategic business plans, with a proven track record of success in driving organizational growth and profitability. Adept at leveraging industry knowledge and Data Analytics Intelligence expertise to achieve sustainable business results and drive continuous improvement initiatives.

Overview

4
4
years of professional experience

Work History

Business Development Manager

SASH Security Solutions
10.2023 - Current
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
  • Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
  • Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
  • Generated new business with marketing initiatives and strategic plans.
  • Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.

Digital Marketer / Social Media Manager

Freelance
01.2023 - Current
  • Spearheaded cross-functional projects, fostering collaboration and driving innovation.
  • Orchestrated dynamic social media campaigns, leveraging cutting-edge trends to amplify brand visibility and engagement across platforms.
  • Executed data-driven digital marketing strategies, optimising ROI and significantly boosting conversion rates for diverse client portfolios.
  • Conducted comprehensive market analysis, identifying emerging trends and untapped opportunities to inform strategic decision-making processes.
  • Worked with brands in the fashion, automotive, e-commerce, entertainment, educational and FMCG industries.

Marketing Manager

International School of Law and Business
01.2022 - 12.2022
  • Led digital marketing campaigns, boosting brand visibility and engagement across multiple platforms.
  • Executed high-impact campaigns, significantly increasing student enrolment and brand recognition.
  • Utilized data-driven insights to optimize marketing efforts, achieving measurable ROI improvements.
  • Collaborated with various departments to align marketing strategies with institutional goals.
  • Developed innovative marketing strategies, positioning the school as a leader in legal education.

Digital Community Associate

Bramerz
05.2021 - 12.2021
  • Manage online community engagement, increasing user interaction by 40% through targeted content strategies.
  • Spearheaded process optimization initiatives, reducing operational costs and enhancing efficiency. Implemented data-driven strategies, resulting in measurable performance improvements.
  • Pioneered creative content strategies to foster vibrant online communities. Implemented cutting-edge tools for process optimization, yielding substantial operational improvements.
  • Analyzed user behavior patterns to refine engagement tactics. Leveraged data insights to streamline workflows, resulting in measurable performance enhancements.
  • Partnered with cross-functional teams to develop and execute community-building initiatives. Facilitated knowledge sharing, boosting overall team productivity.
  • Forecasted digital engagement trends, shaping long-term community growth strategies. Spearheaded innovative approaches to user retention and acquisition.

Education

Master’s - Business Analytics

Kaplan Business School
06-2025

Bachelor’s (BBA) - Marketing, Media

Lahore School of Economics
12.2020

Skills

  • Data, Business Intelligence and Analysis
  • Proficient in PowerBi, Tableau, Orange, Python
  • Process Optimization
  • Team Collaboration
  • Forecasting
  • Data Driven Performance Marketing
  • Team leadership
  • Business development and planning
  • Strategic planning
  • Verbal and written communication
  • Database management
  • Revenue forecasting
  • Analytics

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Data Organization - Classified, recorded and summarized numerical and financial data to compile and keep financial records.

Languages

English - Highly proficient
Urdu - Native
Punjabi - Native

Timeline

Business Development Manager

SASH Security Solutions
10.2023 - Current

Digital Marketer / Social Media Manager

Freelance
01.2023 - Current

Marketing Manager

International School of Law and Business
01.2022 - 12.2022

Digital Community Associate

Bramerz
05.2021 - 12.2021

Bachelor’s (BBA) - Marketing, Media

Lahore School of Economics

Master’s - Business Analytics

Kaplan Business School

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Musa Bin Salman Makhdoom