Musab Al Ali
Business Development Manager
Summary
Energetic business development professional driven to motivate and excite employees to reach optimum performance. Natural leader and complex problem solver. Experienced with product testing, management and development of new business opportunities.
Overview
13
13
years of professional experience
3
3
Languages
Work History
Business Development Manager - Middle East
Acuative
06.2025 - Current
- Generated new business with marketing initiatives and strategic plans.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Performed client research and identified opportunities for account growth, account penetration, and market expansion.
- Negotiated lucrative contracts with suppliers and vendors, securing favorable pricing and terms for the company.
- Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
Country Sales Manager
Centro
03.2023 - 05.2025
- Managed complete sales, negotiation and client closing process before coordinating transition to Customer Success team.
- Negotiated and delivered high-value deals at senior management contact level.
- Reviewed lead generation campaigns, measuring results, identifying areas for improvement and executing changes to increase revenue.
- Recruited, trained and managed international sales team, creating supportive and motivational environment to encourage team to meet and exceed targets.
Sales Manager, Public Sector
Master Works Co
03.2022 - 07.2023
- Managing organizational sales by developing a business plan that covers sales, revenue, and expense controls
- Meeting planned sales goals
- Setting individual sales targets with the sales team
- Tracking sales goals and reporting results as necessary
- Overseeing the activities and performance of the sales team
- Coordinating with marketing on lead generation
- The ongoing training of your salespeople
- Developing your sales team through motivation, counseling, and product knowledge education
- Promoting the organization and products
- Understand our ideal customers and how they relate to our products.
Senior Sales Account Manager
Comptech Co
02.2018 - 02.2022
- Manage multiple accounts; develop positive working relationships with all customer touch points
- Drive client retention, renewals, upsells and client satisfaction
- Work closely with Associate Account Managers and Ad Operations on day-to-day operational processes including campaign set-up, receipt of creative or tags, trafficking, optimization, troubleshooting and QA
- Work closely with Analytics and Ad Operations to determine root causes for customer success or failure and drive requirements for product or process enhancement and development as needed
- Partner with internal cross-functional teams to understand customer goals and key performance metrics and exceed those goals throughout product life cycles using meganology's such as google heart framework
- Work closely with Finance on billing set up and invoicing
- Provide input on new processes and workflows as needed
- Focus on ensuring we maintain superior customer service levels, operational excellence and strategic insight.
Sales Consultant
Jathwa Technology Co
01.2017 - 01.2018
- Generating leads and turning them into opportunities for sales
- Contacting potential customers via telephone, email and face to face
- Working to KPI's and revenue targets as set by the sales director
- Arranging meetings with prospects in order to demonstrate products
- Negotiating prices with potential customers and closing sales
- Identifying opportunities for new business within the market
- Paying attention to competitors and their activities within the industry
- Building long term relationships with new and existing customers
- Ensuring all administration relating to sales is completed effectively
- Working closely with other departments and finding opportunities to cross sell.
Sales Account Manager
Advanced Programs Trading Co.
05.2012 - 12.2016
- Represent the company field as a system integrator for Voice & Data, Cabling Infrastructure, and Low Current Solutions
- Developing and growing long-term relationships with customers
- Managing and interpreting customer requirements
- Speaking with clients to understand, anticipate and meet their needs
- Persuading clients that a product or service best satisfies their needs in terms of quality, price, and delivery
- Negotiating tender by understanding contract terms to meet both client and company needs
- Collect competitor intelligence & analyze their approach in the market
- Administering client accounts
- Preparing reports for sales activities
- Meeting regular sales targets
- Coordinating with Technical team & Head office people
- Making technical presentations and demonstrating how a product meets client needs
- Solving client problems.
Education
BSc in Marketing -
Al-Ahliyya Amman University
JordanSkills
Good analytical skills
Business development
Relationship development
Decision-making
Relationship building
Lead generation
Negotiations
Sales and marketing
Team building
Sales presentations
Business development and planning
CRM management
Business planning
Client relationship building
New business development
CRM platforms
Sales expertise
Stakeholder communication
Custom Section
- Communication for Leaders
- General Management
- Projects Sales & Strategy Management
- Project Scope & Quality Management (SCRUM)
- Project Time & Cost Management
- Project Risk, Opportunity and Procurement Management
- Project Human Resources Management
- Monitoring and Coaching
Timeline
Business Development Manager - Middle East
Acuative
06.2025 - Current
Country Sales Manager
Centro
03.2023 - 05.2025
Sales Manager, Public Sector
Master Works Co
03.2022 - 07.2023
Senior Sales Account Manager
Comptech Co
02.2018 - 02.2022
Sales Consultant
Jathwa Technology Co
01.2017 - 01.2018
Sales Account Manager
Advanced Programs Trading Co.
05.2012 - 12.2016
BSc in Marketing -
Al-Ahliyya Amman University