Musab AlRuthia
Riyadh
Summary
Accomplished professional specializing in strategic partnerships and partner relationship management. Proven track record in public-private partnerships and loyalty program implementation, utilizing digital marketing to enhance business development. Expertise in executing strategic marketing plans and collaborative proposal writing, with a focus on customer relationship management systems and key performance indicators. Dedicated to driving growth through innovative strategies and effective partnership management.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Loyalty & Partnerships Manager
Riyad Bank
Riyadh
12.2022 - 09.2025
- Established strategic partnerships with key stakeholders to strengthen customer loyalty programmes.
- Led cross-functional teams executing initiatives that boosted customer engagement.
- Analysed customer feedback and market trends to optimise loyalty strategies.
- Managed execution of promotional campaigns to increase participation in loyalty programmes.
CRM - Insight's Analyst Manager
Al Hokair Group
Riyadh
08.2021 - 11.2022
- Analysed customer data to identify trends and support strategic decision-making.
- Developed and implemented CRM strategies, boosting customer engagement and retention.
- Led cross-functional teams to optimise data management processes for improved efficiency.
- Conducted regular training sessions on CRM tools and best practices for staff.
Business Development Manager
Confidential
Riyadh
03.2020 - 08.2021
- Developed and implemented strategic partnerships to drive growth and enhance market presence.
- Conducted market analysis to identify emerging trends and opportunities for expansion.
- Led cross-functional teams in executing innovative marketing initiatives that increased brand visibility.
- Established relationships with key stakeholders to support long-term business objectives.
Sales Marketing Assistant
Lidl GB | Part Time
Bangor, UK
01.2018 - 03.2020
- Developed marketing materials to support sales initiatives.
- Coordinated promotional campaigns to boost product visibility and customer engagement.
- Conducted market research to identify trends and inform strategic decisions.
- Organised and executed in-store events to increase foot traffic.
Area Sales Manager
Maestro Pizza by Daily Food Co
Riyadh
03.2015 - 08.2017
- Developed and implemented strategic sales plans that increased market penetration and revenue growth.
- Coordinated training programmes for sales team, enhancing product knowledge and customer engagement.
- Managed relationships with key clients, ensuring satisfaction and fostering repeat business.
- Analysed market trends and competitor activities, identifying opportunities for business expansion.
Customer Service Representative
Leejam Sports Company (Fitness Time)
Riyadh
01.2013 - 03.2015
- Addressed customer inquiries and resolved complaints promptly to deliver exceptional service.
- Provided detailed product information and recommendations to assist customer selection.
- Maintained accurate records of customer interactions for seamless follow-up support.
- Collaborated with team members to enhance overall customer experience through effective communication.
Education
Master's degree - MBA International Marketing
Bangor University
07.2018 - 01.2020
Bachelor's degree - English Translation and Literature
Imam Mohammed Bin Saud University
Riyadh, Riyadh Region 08.2013 - 01.2017
Skills
- Strategic Partnerships
- Partner Relationship Management
- Public-private Partnerships
- Loyalty programme implementation
- Digital marketing proficiency
- Strategic marketing plan implementation
- Business development acumen
- Collaborative proposal writing
- Customer relationship management systems
- Key performance indicator setting
Certification
- Certified Institute Management Accountants
- Generative AI Overview for Project Managers
- Executive CMMP
- PMI Project Management Professional (PMI-PMP)
- PMI Risk Management Professional (PMI-RMP)
- PMI Profissional Business Analyst (PMI-PBA)
- CMI Level 7 in Strategic Management and Leadership
- CIM The Chartered Institute of Marketing
Languages
English (Native or Bilingual)
Fluent
Arabic (Native or Bilingual)
Native
Publications
- Analytical study of the use of Circular Economy in businesses and industries.
- Analytical study of Colgate Super Bowl commercial ad.
- Critical study about the variety of ways triangulation is used in mixed methods research and the range of issues and controversies surrounding triangulation praxis.
- Building brand equity for Roche Pharmaceutical Company
- The study of building brand equity for Mercedes-Benz.
Timeline
Loyalty & Partnerships Manager
Riyad Bank
12.2022 - 09.2025
CRM - Insight's Analyst Manager
Al Hokair Group
08.2021 - 11.2022
Business Development Manager
Confidential
03.2020 - 08.2021
Master's degree - MBA International Marketing
Bangor University
07.2018 - 01.2020
Sales Marketing Assistant
Lidl GB | Part Time
01.2018 - 03.2020
Area Sales Manager
Maestro Pizza by Daily Food Co
03.2015 - 08.2017
Bachelor's degree - English Translation and Literature
Imam Mohammed Bin Saud University
08.2013 - 01.2017
Customer Service Representative
Leejam Sports Company (Fitness Time)
01.2013 - 03.2015
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