MUTLAQ ALSUBAIE

My role centered on engaging with delegations, visitors, and company representatives from diverse nationalities to promote positive relationships and strengthen "Saudi Reef's" presence at the IPM Essen International Fair in Germany.

Key Responsibilities

-Establish and maintain professional relationships with exhibitors, industry leaders, and potential partners.

-Identify collaboration and networking opportunities to enhance Saudi Reef’s visibility and impact.

-Welcome visitors, official delegations, and VIP guests with professionalism and hospitality.

-Present a comprehensive overview of Saudi Reef’s participation, highlighting key initiatives, products, and projects.

-Actively engage with industry professionals and potential clients to expand the organization’s network and explore new business opportunities.

-Organize meetings and introductory sessions with participating entities to foster collaboration and knowledge exchange.

During COP 16, I was assigned to the Blue Zone, where I assisted the delegations of 197 countries. My primary role was to guide and help delegates throughout their participation in the conference. This included helping them navigate the workshops, governmental talks, and various sessions. I ensured that they had all the necessary information, facilitated their access to key areas, and addressed any concerns or inquiries they had during the event. My goal was to enhance their experience and ensure smooth participation in all activities

This role also gave me the opportunity to meet the brightest minds of different cultures, ethnicities and religions all gathered in one place sharing one aim "protecting our planet"

"My work there in a nutshell involved making and brainstorming advertising strategies aimed at reaching our targeted audience, ranging from students to professors and extending beyond the university walls. I focused on conducting audience analysis to better understand their preferences and behaviors, identifying key communication channels to maximize outreach, and evaluating the effectiveness of campaigns through data-driven insights. Additionally, I contributed to aligning our marketing objectives with the overall mission of the club and fostering partnerships that enhanced the visibility and impact of our initiatives. I also had the privilege of contributing to several conferences, including the International Conference on the Role of Universities in Promoting National Belonging and Peaceful Coexistence."