Innovation & emerging Technologies
Hi, I’m
Nada Abo Al-Naja
Marketing Strategy
Riyadh,Riyadh Province
Summary
A marketing professional with +9 years of experience in multiple industries in the field of marketing planning & strategy in KSA market.
Overview
10
years of professional experience
6
years of post-secondary education
2
Certifications
4
Languages
Work History
Specialized By StcRiaydh, Saudi Arabia
Product Marketing Expert
02.2021 - Current
Job overview
- Requirement gathering from clients and presenting solutions for UAV solutions developed.
- UAV solution market fit analysis and use case prioritization
- Overseeing marketing communication & developing new product guidelines & GTM strategy
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
Raz Holding GroupRiyadh, Riyadh Province
Head of Marketing
12.2019 - 02.2021
Job overview
- Providing marketing consultancy with advisory department to improve marketing issues related to clients.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Incorporating product changes to drive customer engagement and overall profit generation initiatives.
- Developed insights on marketing campaigns to assess performance against goals.
- Worked with marketing team to create, deploy and optimize effective campaigns for Raz clients.
Emkan EducationJeddah, KSA
Marketing Manager
01.2017 - 08.2019
Job overview
- Rebranding the company and assisting in setting strategic objectives to increase awareness of the brand as a leader in the education sector.
- Planning marketing initiatives according to the objectives.
- Managing digital marketing activities and annual planned events and increasing social engagement by 15%.
- Managing participation in the International Exhibition and Conference of Higher Education event (April 2018).
Maysan Management ConsultantsJeddah, KSA
Associate Consultant
02.2014 - 01.2018
Job overview
- Developing social media strategy for a known Retail group and increasing engagement by 100%.
- Building a recruitment company subsidiary
- Developing and optimizing content for corporate website
- Preparing briefs for projects after meeting clients.
- Building proposals for the client’s scope of work.
- Building Internal processes and procedures.
Rotana HoldingRiyadh, Riyadh Province
Administrative Assistant
08.2008 - 09.2009
Job overview
- Working as an administrative assistant for the digital media department and executing administrative role.
- Developed and updated spreadsheets and databases to track, analyze and report on performance and sales data.
Education
Grenoble Ecole De ManagementFrance
Master of Science from Marketing Management And Research
09.2010 - 09.2012
King Saud UniversityRiyadh
Bachelor of Arts from English Literature
09.2004 - 09.2008
Skills
Strategic Planning
Accomplishments
- First Saudi female to join and compete in the Professional Squash Association (January, 2018)
- First Saudi to ever win the first place at local squash tournament in February of 2018, Oct 2021 & Sept 2021
Interests
Marketing strategy
Product development
- Sports & entertainment
Certification
- Certified Product Manager
Timeline
- Certified Product Manager
03-2022
- Communication & influencing skills
09-2021
Product Marketing Expert
Specialized By Stc
02.2021 - Current
Head of Marketing
Raz Holding Group
12.2019 - 02.2021
Marketing Manager
Emkan Education
01.2017 - 08.2019
Associate Consultant
Maysan Management Consultants
02.2014 - 01.2018
Grenoble Ecole De Management
Master of Science from Marketing Management And Research
09.2010 - 09.2012
Administrative Assistant
Rotana Holding
08.2008 - 09.2009
King Saud University
Bachelor of Arts from English Literature
09.2004 - 09.2008