NADA ALSULAIMAN

• Developing and leading effective go-to-market strategies.
• Managed and executed comprehensive product launch plans.
• Enhanced lead generation efforts through strategic content marketing initiatives that attracted target audiences.
• Created creative communication campaigns (ATL/BTL) to achieve objectives and engage with customers.
• Optimized digital marketing efforts through data-driven analysis and continuous improvement initiatives.
• Analyzing and reporting on KPIs to validate and demonstrate success of marketing campaigns.
• Managing budget allocation and resource utilization to maximize marketing ROI.
• Worked closely with cross functional teams and external partners to achieve growth targets.
• Maximized team efficiency by implementing project management best practices tailored for a dynamic marketing environment.
• Managed relationships with external creative partners and media agencies, leading to more effective marketing collaborations.
• Provided leadership and guidance to a team of product marketers, fostering professional growth and high performance.

• Develop marketing strategies and tactics to achieve growth
• Performed market segmentations, targeting and positioning for each product line.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Build strategic relationships and partner with key industry players
• Managed marketing budgets
• Team management.

• Managing Culinary category, +300 million SAR worth of business
• Support developing 5-year strategy plan
• Managing portfolio to achieve sales, volume, improve margin, and control wastage
• Managing brand KPI’s:

1) Awareness

2) Equity

3) P&L

4) Image attributes

• Monitor Market share
• Support developing annual marketing plan
• Product development and innovation
• Manage and lead cross functional projects
• Liase with agencies to develop marketing programs.

• Increased brand awareness through targeted initiatives.
• Reported performance and ROI of campaign media.
• Identified appropriate marketing channels and target customers for campaigns.
• Managed brands from different sectors.

• Created and managed social media platforms.
• Executed seasonal campaigns for 3 brands (Tom Ford, Chloe, Laure).
• Managed promotional events.
• Managed relations with international brands’ head offices.
• Managed relations with brand ambassadors.