Nada Oussama
Jeddah
Summary
Highly accomplished Administrative & Marketing Executive | Skilled in Event Planning, VIP Client Engagement, brand Activation and Cross-Functional Collaboration | Track record of Elevating Brand Presence and Ensuring Guest Satisfaction. Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
10
10
years of professional experience
Work History
Digital Marketing Specialist
Abu Sarhad Group
07.2024 - Current
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Designed paid client ads for use on diverse social media platforms.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Managed search engine marketing budgets and tracked campaign performance.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Researched and analyzed industry trends to inform search marketing strategies.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Created content strategies for digital media.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Created social media content with innovative brand messaging to support new product launches.
- Executed influencer marketing strategies by identifying key industry influencers, building relationships with them, and coordinating sponsored content opportunities that aligned with brand objectives.
- Increased lead quality by developing targeted buyer personas based on consumer demographics, behaviors, interests, needs analysis.
- Increased website traffic by implementing targeted SEO strategies and optimizing content.
- Designed visually appealing graphics for use in digital marketing materials, enhancing brand consistency across channels.
Assistant Manager And Business Development
Creactco Advertising Agency
01.2023 - 06.2024
- Developing and implementing business development strategies to drive growth and increase brand awareness
- Collaborating with cross-functional teams to identify new business opportunities and partnerships
- Conducting market research and analysis to identify trends and opportunities for brand activation
- Creating and executing marketing campaigns and promotional activities to enhance brand visibility
- Managing client relationships and ensuring customer satisfaction through effective communication and service delivery
- Planning and coordinating events, including logistics, budgeting, and vendor management
- Overseeing event execution to ensure seamless operations and successful outcomes
- Analyzing event performance metrics and providing insights for future improvements
- Maintaining a strong network of industry contacts and stakeholders to support business development initiatives
- Demonstrating strong leadership skills and the ability to motivate and guide team members towards achieving organizational goals.
Sales and Marketing Specialist
By Design House of Interior Design and Architecture
01.2020 - 01.2023
- Developing and implementing strategic PR and marketing plans to enhance brand visibility and promote company services
- Developing and coordinating events, trade shows, and exhibitions to showcase projects, engaging with potential clients nationally and internationally
- Developing and negotiating collaboration contracts, coordinating meetings, and ensuring client satisfaction
- Developing and attending supplier meetings, assessing materials, and collaborating for timely project deliveries
- Developing and staying informed about industry events, networking to expand connections, and sharing insights with the internal team for growth
- Developing and driving results through lead generation, client management, and achieving revenue goals
- Developing and maintaining contacts with key clientele and organizations outlined in the market's strategic plan
- Developing and creating content across various channels, conducting market research, and collaborating with cross-functional teams for consistent brand messaging
- Developing and monitoring campaign performance, analyzing metrics, and providing data-driven recommendations
- Developing and staying updated on industry trends, reporting regularly to senior management on PR and marketing activities, achievements, and challenges.
Marketing Specialist
Bookings Travel
01.2017 - 09.2019
- Successfully securing property owners as partners through effective communication channels, emphasizing the app's benefits
- Expanding the client base by consistently onboarding property owners monthly, significantly contributing to agency growth
- Contributing to the company's marketing strategy, executing impactful social media campaigns, and managing influencer initiatives
- Skillfully onboarding VIP property owners, addressing specific needs for high satisfaction
- Spotlighting the app's modern mobile experience and integration with Absher for increased user engagement
- Actively contributing to team training and onboarding processes for seamless integration
- Managing client relationships with regular follow-ups to ensure ongoing satisfaction and encourage referrals.
Human Resources Specialist
Platinum Group of Restaurants and Hotels
08.2014 - 01.2017
- Managed complete hiring process from job ads to onboarding for Saudi locals and foreigners, ensuring adherence to labour laws and handling work permits, labour office documents, and medical insurance
- Resolved employee housing matters, ensuring comfortable living conditions, and oversaw salary processes, deductions, and increments for a smooth payroll experience
- Trained new HR team members on end-to-end recruitment, onboarding, and compliance procedures, promoting a knowledgeable and cohesive HR team
- Actively engaged in marketing initiatives, contributing to event coordination, and interfacing with VIP clients to enhance brand visibility and customer relations
- Produced monthly reports and efficiently organized employee documentation, streamlining the inventory of important papers for easy retrieval and compliance audits
- Successfully participated in event management coordination, levanting the restaurant's presence, and fostering positive client relationships through effective communication.
Education
Economic & Administrative Science -
King Abdulaziz University
Skills
Client Relationship Management
Personal Information
Nationality: Egyptian
Languages
Arabic
Native language
Arabic
Proficient
C2
English
Proficient
C2
Timeline
Digital Marketing Specialist
Abu Sarhad Group
07.2024 - Current
Assistant Manager And Business Development
Creactco Advertising Agency
01.2023 - 06.2024
Sales and Marketing Specialist
By Design House of Interior Design and Architecture
01.2020 - 01.2023
Marketing Specialist
Bookings Travel
01.2017 - 09.2019
Human Resources Specialist
Platinum Group of Restaurants and Hotels
08.2014 - 01.2017
Economic & Administrative Science -
King Abdulaziz University
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