Nada Radwan
Summary
Public relations and communications specialist adept at media relations, special events coordination, issues management and community relations.
Overview
12
12
years of professional experience
Work History
PR & Media Manager
Saudi Tourism Authority
12.2022 - Current
- Led with on-ground PR stunt of flying over 200 Italian football fans to attend Italian Supper Coppa, reach exceeded goal by +184% on print and digital; engagement rate 3.02%.
- Increased brand awareness by 6% YTD through creation of innovative print and digital productions for major publications.
- Develop and execute strategic PR plans to increase brand visibility and awareness. Ex: always on content and 3 PR stunts increased Italy market growth by 120%, now priority.
- Manage relationships with media outlets, journalists, and other external stakeholders.
- Build and maintain relationships with key influencers and public figures.
- Shaped strategic direction of copy by collaborating with marketing and retail partners.
- Developed content for press releases, websites and social media.
- Oversaw company media budget, increasing cost efficiency and sales.
- Supervised online and offline ad campaigns, reporting on results.
- Collaborated with other departments to develop integrated branding and public relations strategies.
Brand Consultant
Mint
12.2021 - 12.2022
- Visualizing strategic and creative briefs for upcoming Inclusive Financial Solutions campaigns.
- Prepared and edited client deliverables.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Created and managed budgets to maximize brand reach and engagement.
Production Designer
Telfaz11
01.2020 - 12.2021
- Led project for Wadi Cinema- a collaborative popup concept with Muvi Cinemas for Diriyah Biennale.
- Acted as lead Art supervisor for Six Windows In The Desert (SWITD) on Netflix. Production Designer of Is Sumiyati Going To Hell? and The Rat episodes.
- Conceptualized SWITD release campaign: digital, print, on-ground activation, and screening event. (#1 on Saudi's Top Ten list for over 3 consecutive weeks).
- Created publication media kit and directed photoshoot for Netflix partnership with Telfaz11 on Variety.
Art Director
Telfaz11
08.2017 - 12.2019
- Created brand identity and led as production designer for Alkhallat. Digital series for Telfaz11(Average views 5M, Impressions 1.6B).
- Ideated and lead with creative on highest viewed episode to date Alkhallat 10 (11M views)
- Mediated between Vitamin C and Gulf Health Council for social media strategy and designed visual identity for Salamatak rebranded.
- Developed Telfaz11 HQ office interior design. Liaised between architectural, interior, and contracting firms and supervised construction.
Designer
Telfaz11
05.2016 - 08.2017
- Directed Art for فيلم سويلم الطلقة-المعقب الفلتة for STC La Ywaggif digital campaign (8.1m views).
- Expedited with winning pitch deck for Telfaz11's first films produced by Ithra Saudi Aramco's King Abdulaziz Center for World Culture.
- Handled event and merchandise design for premiere film screening of Wasati.
- Created new brand identity for Telfaz11, in-house and external communication materials, templates for digital and printed materials.
Design Consultant
KeyConcept
09.2014 - 05.2016
- Developed rebrand for company, printed material, and interior design. Shuneez restaurant, Riyadh.
- Acted as consultant for Brand Identity and interior design. Supervised construction to completion. Falla Restaurant, Dubai.
- Obtained approval of concepts by submitting rough drafts to client. Qahwaty-DIFC Cafe, Dubai.
- Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy. Yugen restaurant, Dubai.
Junior Architect
EMAAR
12.2012 - 09.2014
- Designed and drafted project blueprints.
- Performed calculations of design parameters for accuracy and safety.
- Completed site appraisals before and after construction.
- Prepared project documentation and submittal packages.
Education
Bachelor of Arts - Architecture
Parsons The New School For Design
San Diego, USA06.2014
Skills
- Media Monitoring
- PR Reporting
- market research
- Media relations
- Social media coordination
- Production Scheduling
- Proofreading
- Workflow Optimization
Accomplishments
- 2024 Media Monitoring with Explore: Foundations Meltwater Academy
- 2019 Official Selection – The Rat ASFF- Bafta Qualifying Awards-Production Designer
- 2017 Foreign short film – Is Sumiyati Going To Hell? LA Independent Film Festival Awards- Art Director
Affiliations
- Saudi Alzheimer's Disease Association Active Member
- ADHD Society & Support Group AFTA Active Member
Timeline
PR & Media Manager
Saudi Tourism Authority
12.2022 - Current
Brand Consultant
Mint
12.2021 - 12.2022
Production Designer
Telfaz11
01.2020 - 12.2021
Art Director
Telfaz11
08.2017 - 12.2019
Designer
Telfaz11
05.2016 - 08.2017
Design Consultant
KeyConcept
09.2014 - 05.2016
Junior Architect
EMAAR
12.2012 - 09.2014
Bachelor of Arts - Architecture
Parsons The New School For Design
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