Nada Radwan
Riyadh
Summary
Experienced PR and media manager with over 6 years in Public Relations and Communications and more than 10 years of overall professional experience. Expert in developing creative briefs and bringing campaigns to life, with a proven track record of managing media relations and driving marketing and brand development initiatives. Skilled in both consumer and corporate communications, and adept at managing budgets and maximizing ROI. Strong ability to design, execute, and optimize digital and traditional communication strategies that align with organizational goals and deliver impactful results.
Overview
10
10
years of professional experience
4
4
Certification
Work History
PR & Media Manager, Europe & Americas
Saudi Tourism Authority
Riyadh
12.2022 - Current
- Developed and executed PR plans to increase brand visibility and awareness. E.g., Awareness in Italian market increased by 120% YTD, and media sentiment +16% through creation of innovative print and digital productions for major publications which lead to becoming priority market.
- Manage relationships with media outlets, journalists, and other external stakeholders. Positive sentiment of earned media in H1 in priority markets is currently at +96%, a 65% increase from LY.
- Build and maintain relationships with key influencers and public figures. over 114 pieces of earned content created in H1 through network.
Brand Consultant
Mint
Riyadh
12.2021 - 12.2022
- Visualizing strategic and creative briefs for upcoming Inclusive Financial Solutions campaigns.
- Researched and identified new opportunities for product and brand development.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
Head of Art & Communications
Telfaz11
Riyadh
01.2020 - 12.2021
- Led project for Wadi Cinema- a collaborative pop-up concept with Muvi Cinemas for Diriyah Biennale. The online PR stunt resulted in sold-out tickets and a waiting list exceeding 65%, generating significant interest for a second round.
- Acted as lead Art supervisor for Six Windows In The Desert (SWITD) on Netflix, designed KVs. Production Designer of Is Sumiyati Going To Hell? and The Rat episodes. Remained 15% under budget through project management
- Conceptualized SWITD release campaign: digital, print, on-ground activation, and screening event. (#1 on Saudi's Top Ten list for over 3 consecutive weeks).
- Created publication media kit and directed photoshoot for Netflix partnership with Telfaz11. Managed media relationships with Variety ME, GQ ME, VICE ME, Arab News, Vogue Arabia.
Production Designer
Telfaz11
Riyadh, KSA
08.2017 - 12.2019
- Created brand identity and led as production designer for Alkhallat. Digital series for Telfaz11(Average views 5M, Impressions 1.6B).
- Ideated and lead with creative on highest viewed episode to date Alkhallat 10 (11M views)
- Mediated between Vitamin C and Gulf Health Council for social media strategy and designed visual identity for Salamatak rebranded, boosting engagement by 50%.
- Developed Telfaz11 HQ office interior design. Liaised between architectural, interior, and contracting firms and supervised construction.
Art Director
Telfaz11
Riyadh, KSA
05.2016 - 08.2017
- Directed Art for فيلم سويلم الطلقة-المعقب الفلتة for STC La Ywaggif digital campaign (8.1m views).
- Handled event and merchandise design for premiere film screenings at Saudi Film Days in Paramount Studios Los Angeles.
- Expedited with winning pitch deck for Telfaz11's first films produced by Ithra Saudi Aramco's King Abdulaziz Center for World Culture.
- Created new brand identity for Telfaz11, in-house and external communication materials, templates for digital and printed materials, increasing consistency and recognition by 35%
Design Consultant
KeyConcept
Riyadh/Dubai
09.2014 - 05.2016
- Developed rebrand for company, printed material, and interior design. Shuneez restaurant, Riyadh.
- Acted as consultant for Brand Identity and interior design. Supervised construction to completion. Falla Restaurant, Dubai.
- Prepared original and relevant options for clients suitable to individual requirements. Obtained approval of concepts by submitting rough drafts to client. Qahwaty-DIFC Cafe, Dubai.
- Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy. Yugen restaurant, Dubai.
Education
Bachelor of Arts - Architecture
06.2014
Skills
- Creative Briefs
- Media Relations
- Presentations
- Public Relations
- Print and Digital Media
- Social Media Coordination
- Digital Productions
- Content Development
- Brand Communication
- Social Media Content Creation
Certification
- Multimedia and Storytelling, Effat Alsaraj - 2024
- Media Monitoring with Explore: Foundations, Meltwater Academy - 2024
- Team & Leadership Effectiveness, Balinca & Insights Discovery - 2024
- Communications Strategy, Approach - 2023
Languages
Arabic
Native language
English
Proficient
C2
French
Upper intermediate
B2
Arabic
Bilingual or Proficient (C2)
Timeline
PR & Media Manager, Europe & Americas - Saudi Tourism Authority
12.2022 - Current
Brand Consultant - Mint
12.2021 - 12.2022
Head of Art & Communications - Telfaz11
01.2020 - 12.2021
Production Designer - Telfaz11
08.2017 - 12.2019
Art Director - Telfaz11
05.2016 - 08.2017
Design Consultant - KeyConcept
09.2014 - 05.2016
Newschool of Architecture And Design - Bachelor of Arts, Architecture
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