Nadine Yousry Fathalla
Head of Marketing & Academic Affairs
Dammam
Summary
Marketing professional with ten years of experience in niche firms. Proven creative campaign leadership and team management. Knowledge of SEO, content marketing, blogger outreach, social media management and email marketing. Excellent organizational skills, with expertise handling multiple projects efficiently and on deadline. Strong interpersonal skills and extensive client-facing experience.
Overview
24
24
years of professional experience
5
5
Certifications
3
3
Languages
Work History
Head of Marketing / Head of Admissions & Academic Affairs
European Graduate School of Management
10.2014 - Current
- Coordinate all Marketing and Registrations to EGSM.
- Keep the Dean and Finance Manager informed on Marketing and Registrations.
- Develop and deliver EGSM Marketing Strategy (in consultation with the Dean).
- Handle all the marketing and advertising needs of the EGSM.
- Maintain regular attendance for the marketing staff.
- Understand and work within the scope of authority.
- Meet schedules and timelines.
- Manage conflict
- Set the marketing and tactical marketing plan in consultation with the Dean and ensure that the marketing plan is fully implemented.
- Act as the EGSM brand guardian.
- Develop awareness of the local market, competitors and trends to ensure the EGSM marketing plan is relevant and appropriate.
- Help the Dean identify and create the required marketing materials.
- Work closely with the admissions executives/secretaries to plan and oversee all marketing and admissions events.
- Regular updates on the EGSM Facebook accounts.
- Managing and controlling the Marketing Staff.
- Ensure that the marketing staff have clear roles, daily responsibilities and monthly goals and manage staff performance and implement staff development needs.
- Oversee the management of the marketing and communications budget to ensure appropriate and effective spend and report to the Dean and Finance Manager of its effectiveness.
- Carry out any other duties as the Dean and Finance Manager may from time to time determine and require.
- Coordinate all students' Registrations to EGSM including:
- Keeping the Dean and Finance Manager informed about all new Marketing Registrations.
- Ensuring that all Registrations and Joining Details are accurately completed on the.
- Daily Registration Form by the marketing staff.
- Keeping all marketing documentation and reports updated and in order.
- Head of Marketing / Head of Admissions & Academic Affairs European Graduate School of Management - KSA & Bahrain
Customer Service Manager
AlHokair Group - Loyalty Program (Diamond Card)
07.2012 - 07.2014
- Being a point of escalation for all customer service issues.
- Supervised employees and assessed performance to determine training needs and define accurate plans for decreasing process logs.
- Ensuring consistently high levels of customer excellence at all times.
- Acting on customer feedback.
- Motivating customers to use the company's services more.
- Developing strong links to internal and external stakeholders.
- Providing clear leadership and direction to the customer service team on a daily basis.
- Inspiring and leading customer service teams.
- Promoting a hardworking, successful and pleasant team environment.
- Actively identifying areas where processes and systems can be improved so that costs can be saved or revenue increased.
- Introduced higher standards for customer service and increased efficiency by streamlining operations.
Events Manager
Sofitel AlKhobar The Corniche
07.2010 - 02.2012
- Manage staff responsible for event coordination activities
- Coordinate details of events such as conferences, weddings, birthdays, anniversaries, charity events, surprise parties, trade shows, sales meetings, business meetings, employee appreciation events and virtual events
- Hire, train, and educate staff on proper event procedures
- Calculate budgets and adjust when necessary
- Book venues and negotiate fees
- Prepare invitations and send out at appropriate time
- Hire bartenders and wait staff
- Work with guest of honor to ensure all requests are met
- Drive attendance to the event
- Promote the event using flyers, cold calling, and social media as examples of ways to spark attention
- Analyze event performance and prepare metrics presentation
- Define company brand through events
- Ensure staff is adequately prepared for event
- Pay vendors for their participation in the event
- Provide receipts if needed
- Ensure day of event goes smoothly
- Set up booths, flowers, decorations, and other event decor
- Plan menus, order food, and hire chefs or caterers
- Sample food, including main dishes and desserts
- Give final approval for items such as music and menus.
- Organized banquet storage and surrounding areas to facilitate access to products and materials.
- Delegated tasks to staff members to maximize production under tight deadlines.
Wedding Planner
Free Lancer
09.2001 - 07.2007
- Meeting couples to discuss their requirements and budget
- Coming up with creative ideas and themes
- Advising on wedding customs or etiquette
- Preparing proposals and quotations for the work
- Agreeing prices with suppliers such as florists, photographers, caterers and venues
- Making sure couples are kept up to date with wedding plans
- Keeping detailed records to make sure that costs stay within budget
- Being at the venue on the day of the wedding to make sure that everything goes to plan
- Researching new products, services and suppliers, through word of mouth, online or using social media such as Twitter
- Dealing with paperwork, phone calls, emails and letters
- Negotiated prices with suppliers, inspected venues and selected vendors to meet couple expectations.
- Directed pace of wedding and reception through multitasking and liaising with vendors to carry out event as planned with little or no deviations.
- Executed advertisements, promotions and branding campaigns to attract new clients.
- Conducted initial consultation with clients to discuss wedding details, venue options and other logistics to understand vision and budget.
- Coordinated florists, photographers and musicians during for events.
- Supervised onsite team of caterers, audio-visual technicians and facility management team.
Education
MBA - General Management
09.2025
Bachelor of Science - Chemistry, Environmental Sciences
05.2005
High School Diploma - undefined
05.2000
Skills
Strong organizational abilities
Nonprofit marketing
Skilled in marketing techniques
Resilience and Adaptability
Effective team management
Strategic issue analysis
Creative direction
Certification
Selling and Communication skills
Timeline
Head of Marketing / Head of Admissions & Academic Affairs - European Graduate School of Management
10.2014 - Current
Customer Service Manager - AlHokair Group - Loyalty Program (Diamond Card)
07.2012 - 07.2014
Events Manager - Sofitel AlKhobar The Corniche
07.2010 - 02.2012
Wedding Planner - Free Lancer
09.2001 - 07.2007
Faculty of Science - Alexandria University - Bachelor of Science, Chemistry, Environmental Sciences
Lycee Francais D'Alexandrie - High School Diploma,
Guglielmo Marconi University - MBA, General Management