Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Naif Alkassem

Riyadh

Summary

Creative Marketer, successfully managing multiple concurrent client projects. Sales strategist and business growth expert.

Articulate communicator and hardworking team player with planning and problem-solving abilities.

Overview

4
4
years of professional experience
1
1
Certification

Work History

General Manager

Kite Marketing Services
Riyadh
04.2021 - Current
  • Developing and implementing a sales plan so assure increase in revenue.
  • Enhancing operational performance by developing effective business strategies, systems and procedures.
  • Tracking monthly sales to generate reports for business development planning.
  • Delivering exceptional client experiences through hands-on leadership of associates and managers.
  • Overseeing all corporate communications to streamline data and information sharing initiatives.
  • Establishing clear performance goals and metrics for revenue, customer service and customer retention.
  • Participating in organizational transformation and implementation activities to monitor corporate restructures.
  • Building and maintaining loyal, long-term customer relationships through effective account management.
  • Designing sales and service strategies to improve revenue and retention.
  • Recruiting, interviewing and hiring qualified staff for open positions.
  • Developing service and sales strategies to improve retention and revenue.
  • Training employees on duties, policies and procedures.
  • Supervising employees through planning, assignments and direction.

Marketing Manager (freelance)

Zija Flowers
Riyadh
12.2020 - 06.2021
  • Supported program outreach by managing marketing communications, public relations and government affairs to maximize branding initiatives.
  • Formulated and launched marketing and promotional campaigns to maximize profits.
  • Penetrated new markets and retail channels through strategic planning, competitive analysis and product concepts.
  • Researched market competitors to identify potential new products and service opportunities.
  • Developed and implemented digital marketing plans that incorporate SEO, social media platforms and video campaigns.

Digital Marketing Specialist

National Water Company
Riyadh
12.2020 - 04.2021
  • Spearheaded social media initiatives and created digital content for Facebook, Twitter and Instagram.
  • Interfaced with clients to discuss budget allocation to determine project scope.
  • Developed improved digital content for website and social media platforms.
  • Managed and developed new content for company website, app and social media platforms.
  • Developed Social Media Strategies for NWC Accounts
  • Tracked campaign performance and presented detailed results.
  • Verified consistency in content and tone to optimize social media accounts.

Campaign Manager

Ways Marketing Solutions
Riyadh
06.2020 - 10.2020
  • Developing and implementing marketing strategies to drive substantial growth in sales and online presence.
  • Working with vendors to maintaining strong relationships and negotiate contracts.
  • Researching competitors' offerings to develop advertising campaigns that penetrates new markets.
  • Strengthening online presence to capitalize on emerging trends.
  • Creating promotions campaigns to drive strategic initiatives and raise awareness of new products.

Digital Marketing Specialist

Ways Marketing Solutions
Riyadh
09.2019 - 06.2020
  • Creating and implementing media plans to help the digital team with the paid ads campaigns.
  • Creating and implementing marketing strategies to help the business grow and develop.
  • Running and managing social media marketing campaigns.
  • Collaborating with content contributors to build thorough Social media strategies.
  • Managing clients digital marketing strategies to meet their goals and objectives.
  • Improving digital content for social media platforms.
  • Developing social media Strategies to engage current fans and acquire new ones.
  • Working with the creative team to develop top-notch ads and commercials.

Education

Bachelor of Arts - Business Administration , Marketing

Seattle Pacific University
Seattle
7 2019

Skills

  • Marketing Strategies
  • Sales Strategies
  • Sales team development
  • Social Media Marketing
  • Public Speaking
  • Communication
  • Microsoft Office
  • Project Management
  • Team Player
  • Fluent in both Arabic and English reading and writing

Certification

  • Twitter Video ads Badge 11/Aug/2020
  • Google Search Ads 360 Basics 01/Oct/2019
  • Google Ads Display Certification 26/Aug/2020
  • Project Management Professional Preparatory. Western Michigan University. May 2016
  • Risk Management Certificate. Western Michigan University. May 2016

Accomplishments

  • Led team to achieve annual sales target, earning recognition from upper management and financial reward.
  • Developed relationships with over 100 new clients and typically exceeded sales goals by 150%.

Timeline

General Manager

Kite Marketing Services
04.2021 - Current

Marketing Manager (freelance)

Zija Flowers
12.2020 - 06.2021

Digital Marketing Specialist

National Water Company
12.2020 - 04.2021

Campaign Manager

Ways Marketing Solutions
06.2020 - 10.2020

Digital Marketing Specialist

Ways Marketing Solutions
09.2019 - 06.2020

Bachelor of Arts - Business Administration , Marketing

Seattle Pacific University

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Naif Alkassem