NAJIB CHOUFANI
makkah province
Overview
10
10
years of professional experience
4
4
years of post-secondary education
Work History
Commercial Director
Watad Alkhalijia Trading Co
07.2023 - Current
- Developing and executing the company’s commercial strategy to meet revenue and profitability goals.
- Identifying new market opportunities, expanding customer bases, and fostering long-term business partnerships.
- Analyzing market trends to position the company competitively within the industry.
- Leading and coordinating the sales team to achieve targets.
- Developing marketing plans to increase brand visibility and product demand.
- Negotiating contracts with key clients and suppliers.
- Setting sales and revenue targets, preparing budgets, and overseeing financial performance.
- Monitoring cost structures and ensuring profitability in trading operations.
- Building and maintaining strong relationships with clients, partners, and suppliers.
- Ensuring excellent customer service to retain and grow the client base.
- Coordinating with logistics, supply chain, and operations teams to ensure timely and cost-effective delivery of goods.
- Addressing any issues in the procurement, delivery, or fulfillment processes.
- Assessing potential risks in deals or markets and developing strategies to mitigate them.
- Ensuring compliance with regulations, trade laws, and company policies.
- Managing the commercial team, setting objectives, and providing coaching and development.
- Driving performance and fostering a culture of accountability and success.
Area Sales Manager
Alameen Almotaleqa LTD. CO
10.2021 - 07.2023
- Increasing profit margins from existing client base by upselling and cross-selling
- Increasing market visibility by client referral due to excellent client relations and service
- Building relationships and long-term programs with customers leveraging large scale graphics for promotion and visual impact
- Utilizing consultative and up-selling techniques to deliver solutions that meet business goals and objectives, while increasing exposure and brand recognition
- Interacting with organizations across all levels analyze the competitive business to differentiate off contact productions
- Managing workflow to meet customer expectations and delivery deadlines - established process to reduce errors, increase delivery time and reduce costs by 20 percent
- Creating personal territory analysis tools and reports to view high-value customers
- Developing a ground-level analysis of customers to have a business plan and evolving it to meet sales goals.
Branch Manager
Forsan Ceramics
01.2019 - 08.2021
- Organized and executed training programs for branch personnel
- Evaluated employees performance and providing feedback and coaching as needed
- Recognized employee achievements and encouraging excellence in the work environment
- Developed and implemented sales plans
- Conducted regular sales and operations meetings
- Briefed employees on current sales goals, promotions, and other relevant information
- Organized marketing activities and events for the branch.
Production Planning Manager
Forsan Ceramics
01.2017 - 01.2019
- Conducted a periodic audit of production WIP and ensured set targets are achieve
- Managed order fulfillment, lead times, and product shipments
- Managed facility optimization projects, equipment modifications, and predictive maintenance
- Created and maintained ISO procedures.
Logistic & Warehouse Manager
Forsan Ceramics
01.2015 - 01.2017
- Maintained receiving, warehousing, and distribution operations by initiating, coordinating, and enforcing program, operational, and personnel policies and procedures
- Complied with federal, state, and local warehousing, material handling, and shipping requirements by studying existing and new legislation enforcing adherence to requirements, advised management on needed actions
- Safeguarded warehouse operations and contents by establishing and monitoring security procedures and protocols
- Controlled inventory levels by conducting physical counts reconciling with data storage system
- Maintained physical condition of warehouse by planning and implementing new design layouts, inspecting equipment, issuing work orders for repair and requisitions for replacement.
Education
Bachelor degree in Computer Science -
Universite Saint- Esprit De Kaslik
01.2009 - 01.2013
Skills
Analytical and research skills
Languages
Arabic
Native language
Arabic
Proficient
C2
English
Advanced
C1
French
Advanced
C1
Timeline
Commercial Director
Watad Alkhalijia Trading Co
07.2023 - Current
Area Sales Manager
Alameen Almotaleqa LTD. CO
10.2021 - 07.2023
Branch Manager
Forsan Ceramics
01.2019 - 08.2021
Production Planning Manager
Forsan Ceramics
01.2017 - 01.2019
Logistic & Warehouse Manager
Forsan Ceramics
01.2015 - 01.2017
Bachelor degree in Computer Science -
Universite Saint- Esprit De Kaslik
01.2009 - 01.2013
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