NAJIB CHOUFANI
makkah province
Overview
10
10
years of professional experience
4
4
years of post-secondary education
Work History
Commercial Director
Watad Alkhalijia Trading Co
07.2023 - Current
- Developing and executing the company’s commercial strategy to meet revenue and profitability goals.
- Identifying new market opportunities, expanding customer bases, and fostering long-term business partnerships.
- Analyzing market trends to position the company competitively within the industry.
- Leading and coordinating the sales team to achieve targets.
- Developing marketing plans to increase brand visibility and product demand.
- Negotiating contracts with key clients and suppliers.
- Setting sales and revenue targets, preparing budgets, and overseeing financial performance.
- Monitoring cost structures and ensuring profitability in trading operations.
- Building and maintaining strong relationships with clients, partners, and suppliers.
- Ensuring excellent customer service to retain and grow the client base.
- Coordinating with logistics, supply chain, and operations teams to ensure timely and cost-effective delivery of goods.
- Addressing any issues in the procurement, delivery, or fulfillment processes.
- Assessing potential risks in deals or markets and developing strategies to mitigate them.
- Ensuring compliance with regulations, trade laws, and company policies.
- Managing the commercial team, setting objectives, and providing coaching and development.
- Driving performance and fostering a culture of accountability and success.
Area Sales Manager
Alameen Almotaleqa LTD. CO
10.2021 - 07.2023
- Increasing profit margins from existing client base by upselling and cross-selling
- Increasing market visibility by client referral due to excellent client relations and service
- Building relationships and long-term programs with customers leveraging large scale graphics for promotion and visual impact
- Utilizing consultative and up-selling techniques to deliver solutions that meet business goals and objectives, while increasing exposure and brand recognition
- Interacting with organizations across all levels analyze the competitive business to differentiate off contact productions
- Managing workflow to meet customer expectations and delivery deadlines - established process to reduce errors, increase delivery time and reduce costs by 20 percent
- Creating personal territory analysis tools and reports to view high-value customers
- Developing a ground-level analysis of customers to have a business plan and evolving it to meet sales goals.
Branch Manager
Forsan Ceramics
01.2019 - 08.2021
- Organized and executed training programs for branch personnel
- Evaluated employees performance and providing feedback and coaching as needed
- Recognized employee achievements and encouraging excellence in the work environment
- Developed and implemented sales plans
- Conducted regular sales and operations meetings
- Briefed employees on current sales goals, promotions, and other relevant information
- Organized marketing activities and events for the branch.
Production Planning Manager
Forsan Ceramics
01.2017 - 01.2019
- Conducted a periodic audit of production WIP and ensured set targets are achieve
- Managed order fulfillment, lead times, and product shipments
- Managed facility optimization projects, equipment modifications, and predictive maintenance
- Created and maintained ISO procedures.
Logistic & Warehouse Manager
Forsan Ceramics
01.2015 - 01.2017
- Maintained receiving, warehousing, and distribution operations by initiating, coordinating, and enforcing program, operational, and personnel policies and procedures
- Complied with federal, state, and local warehousing, material handling, and shipping requirements by studying existing and new legislation enforcing adherence to requirements, advised management on needed actions
- Safeguarded warehouse operations and contents by establishing and monitoring security procedures and protocols
- Controlled inventory levels by conducting physical counts reconciling with data storage system
- Maintained physical condition of warehouse by planning and implementing new design layouts, inspecting equipment, issuing work orders for repair and requisitions for replacement.
Education
Bachelor degree in Computer Science -
Universite Saint- Esprit De Kaslik
01.2009 - 01.2013
Skills
Analytical and research skills
Attention to detail
Organizational skills
Time management
Negotiation
Sales
Communication skills
Interpersonal skills
Listening skills
Problem solving
Conflict resolution
Creativity
Logical reasoning
Customer service
Critical thinking
Client relations
Account management
Languages
Arabic
Native language
Arabic
Proficient
C2
English
Advanced
C1
French
Advanced
C1
Timeline
Commercial Director
Watad Alkhalijia Trading Co
07.2023 - Current
Area Sales Manager
Alameen Almotaleqa LTD. CO
10.2021 - 07.2023
Branch Manager
Forsan Ceramics
01.2019 - 08.2021
Production Planning Manager
Forsan Ceramics
01.2017 - 01.2019
Logistic & Warehouse Manager
Forsan Ceramics
01.2015 - 01.2017
Bachelor degree in Computer Science -
Universite Saint- Esprit De Kaslik
01.2009 - 01.2013