Nasna KA
Sr. Digital Marketing Manager
Saudi Arabia | United Arab Emirates
Summary
Experienced in implementing strategic and tactical marketing campaigns with a strong ability to drive engagement and increase sales. Proven track record of improving program operations efficiency, conversion rates, and overall performance, consistently achieving success. Expertise spans both digital and traditional marketing approaches, allowing for adaptation and thriving in today's dynamic business landscape. Brings 13 years of experience in digital, traditional, and e-commerce, offering a wealth of knowledge and skills to any marketing role.
Overview
13
13
years of professional experience
Work History
Senior Digital Marketing Manager
Luxury Goods Trading Company (E-commerce & Retail)
12.2023 - Current
- Utilized A/B testing methods to determine most effective versions of ads, emails, and landing pages for optimal results.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Boosted sales performance through creation of engaging promotional materials and targeted advertising strategies.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Developed data-driven digital marketing plans to drive lead generation and conversion rate optimization.
- Managed relationships with external marketing vendors such as graphic designers or web developers to ensure timely delivery of high-quality work.
- Created compelling ad copy that effectively communicated unique selling points of products or services, driving higher click-through rates.
- Executed influencer marketing strategies by identifying key industry influencers, building relationships with them, and coordinating sponsored content opportunities that aligned with brand objectives.
- Conducted keyword research to identify high-traffic search terms for PPC advertising campaigns.
- Achieved cost savings on advertising spend by closely monitoring budgets and adjusting bids as needed in real-time bidding platforms such as Google Ads or Facebook Business Manager.
- Optimized landing pages for improved user experience and higher conversion rates.
- Analyzed campaign performance data to identify areas of improvement and optimize future efforts accordingly.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Implemented cutting-edge automation tools, reducing manual tasks and boosting productivity levels within teams.
- Collaborated with cross-functional teams to develop integrated digital solutions for business challenges.
Digital Project Manager
Abdul Latif Jameel
6 2021 - 11.2023
- Provide active direction on project team to ensure alignment between stakeholder needs, project requirements, and deliverables
- Establish plans for project scope and work breakdown structure, critical path and baseline structures, project communication, reconciliation and forecasting, risk analysis and mitigation, quality assurance, and closure
- Analyzing project requirements and preparing budgets and schedules
- Developing detailed designs, plans, and monitoring progress as well as writing up reports
- Liaising with relevant teams, clients, and managers for duration of project
- Conducting research on market trends and how to use social media for advertising
- Establishing good relationships with clients and other professionals
- Using SEO best practices and Google Analytics
- Using content management systems and project management software
- Aligning digital marketing strategies with overall business goals
- Managing and improving all social media accounts
- Keeping abreast of all developments in digital marketing.
- Standardized development processes to coalesce subsequent projects around consistent workflows, shortening average development timeframes by 30-35%
Digital Marketing Manager
Accor Hotels
01.2018 - 01.2021
- Design strategies to drive online traffic to company website
- Improving usability, design, content and conversion of company website
- Evaluating customer research, market conditions and competitor data
- Research potential clients and determine opportunities
- Identify new advertising markets, and propose marketing solutions to serve them
- Have perfect knowledge of online advertising market in general and MENA in particular
- This involves detailed knowledge all of related terminology in terms of creative, advertising and statistics
- Establish and maintain contact with both advertisers and any of intermediaries in this sector, advertising agencies and media centers
- Development of monthly report to E-Commerce HQ to direct initiatives in market
- Development of market specific Communication strategy to increase Direct Online Sales, management of market database to ensure maximum reaction to tactical campaigns in KSA
- Ensure smooth implementation of all new online features in local markets
- With Corporate Communications manage online content of local website
- Liaise with Pricing department in all matters relating to collation and maintaining of competitor pricing and tariff information
- With local Customer Service unit ensure optimal online customer support for all telephone and e-mail contact points
- Development of Business Development Relationships to increase market awareness of Hotel and increase online sales
- SEO/SEM/PPC campaign implementation
- Social Media plan and implementation.
Marketing Campaign Specialist
Element14 Pvt Ltd, Farnell Group
03.2016 - 09.2017
- Handle firm's website, marketing strategy, advertisements, social media accounts, and daily tasks
- Develop and implement customer acquisition campaigns across web channel
- Develop and implement customer retention and reactivation campaigns to maximize sales from existing and lapsed customers through website
- Develop metrics to track and measure campaigns, new customer sales etc
- Develop Web based campaigns and ensure support alternate channel growth
- Deliver regular e-newsletters and other online marketing programs
- Develop and build local web content in India
- Organize exhibition and road shows for India business
- Liaise with creative agencies and printers for brochures, direct mail, merchandising and other printed materials.
- Designed and executed successful email campaigns for increased lead generation
- Conducted market research to assess customer needs and preferences
- Created persuasive landing pages that effectively communicated value propositions and encouraged conversions
- Conducted thorough market research to identify key audience segments and optimize targeting efforts
- Established clear KPIs for each campaign, measuring success against defined objectives regularly
- Developed cross-functional relationships, working closely with design, product, and analytics teams to create cohesive campaigns
- Evaluated impact of promotional activities on sales volume, making recommendations for future improvements
- Increased campaign engagement by developing and implementing targeted marketing strategies
- Managed budgets and timelines, ensuring all campaigns were delivered on time and within budget constraints
- Planned and executed events with public and private donors
- Analyzed competitor offerings to identify unique selling points and opportunities for differentiation
Marketing Manager
Exelixi Management Company/Simba Toys
12.2013 - 12.2015
- Product Launch, Performance & Market Research
- Develop market requirements documentations for new products-New product features and key functions
- Provide product-positioning training, developed materials for customer service and sales department
- Analyze opportunities for generation of leads and produce marketing strategies: data sheets, case studies, FAQ, feature or benefit sheets, white papers, etc
- Develop and implement product launches for channels online and offline
- Manage tradeshow, company-sponsored promotions, and many sales and marketing events
- Track metrics, customer care, consumer feedback, dashboard, as well as customer satisfaction
- Measure implementation and performance of existing and new functions and features
- Responsible for development of standardized sales scripts, proposals, presentations and others
- Business Development
- Identification and segregation of potential Market Segments
- Getting leads for the Social Media Marketing
- Developing and maintaining effective prospective client and existing agency relationships
- Client Account Management
- Handling clients being a representative and the single point of contact for the client
- Client servicing, Client meetings and discussions
- Collecting feedbacks from clients and prioritizing activities
- Coordinating with client for Invoices and Payments due
- Human Resources
- Plan, develop and implement strategy for HR management for Latitude Marketing (including recruitment and selection practices, discipline, grievance, counseling, pay and conditions, training and development, moral and motivation, culture and attitude development, performance appraisal and quality management issues)
- Plan for employee's performance appraisal; develop tools for appraisal, job evaluation & development
- Manage and control office expenditure within agreed budgets
- Interacting and maintaining rapport with candidates post joining
- Maintaining MIS reports Social Media Marketing
- Assist in development, implementation & execution of Social Media Strategy
- Creating online presence of various companies & its services
- Execute Social networking and linking strategies to increase brand awareness
- Assisting in evaluating, planning, organizing, managing & contributing to all social media channels
- Conduct, gather & analyze Market Research to determine Social Media opportunities & competitiveness
- Work with client servicing, marketing and designing teams to accomplish goals
- Integrating ideas and strategies into social media marketing plans.
Asst.Manager -Affiliation,Branding,Communications
Zing TLC Pvt Ltd
01.2013 - 10.2013
- Responsible for coordinating relationship management and marketing efforts of Firm
- Relationship Nurturing and brand Recognition
- Identifying organization's requirements in association with branding and marketing
- Offering management with key branding decision support to execute branding strategies and policies
- Determining products and services to be branded with strong branding plans
- Monitoring effective marketing plans to ensure proper brand implementation with enhanced visual appeals
- Establishing brand with highly focused efforts to distinguish organization's products and services in market
- Implemented promotions and advertising campaigns with provision of technical support Responsible for coordinating relationship management and marketing efforts of Firm
- Relationship nurturing and brand Recognition.
Marketing Executive -Events & Promotions
Cormorant Engineering Pvt Ltd / Cormclub
12.2011 - 12.2012
- Assist in developing and implementing plans for lead generation/nurturing activities and programs
- Initiate sales cycle by initiating relationships with prospective clients and qualifying leads for sales team
- Generating new opportunities (open doors) with prospects using a variety of approaches, including: research, 3rd party resources, cold calling, e-mails and events management
- Articulate value proposition of company's service to create viable prospects
- Identify market opportunities by researching, analyzing and identifying new business growth opportunities
- Assist with creating and editing sales tools to enhance selling success, including white papers, collateral, presentation materials, company/industry profiles, business partner contacts and information vehicles, etc
- Work directly with individual sales team members to drive campaigns and programs at all levels to build pipelines and help close business.
Education
Master's in digital marketing -
Institute of Digital Marketing
Bachelor Of Engineering in Computer Science - undefined
SBM Jain College, Jain University
Schooling - undefined
Lourdes Hill Residential School
Skills
Marketing Strategies & Campaigns
Branding & Advertisement
Web & Print Content Development
Market Research
Design thinking
Product Roadmapping
Social Media Strategy
E-commerce Optimization
Search Engine Optimization
Attention to Detail
Budgeting and Allocation
Marketing Strategy Development
Projects- Internships
- Digital Marketing Project, for local businesses in Saudi Arabia, France, UAE and India
- Dissolve, A computer graphics project using Open GL library
- Improving Scheduling of Tasks in an Heterogeneous Environment, This project simulates task-duplication based scheduling algorithm Network of Heterogeneous system from Indian Institute of Technology, Ropar, Chandigarh, Chandigarh
Personal Information
- ID Number: 2441813991
- Gender: Female
- Iqama: Transferrable
Languages
English
Proficient
C2
Arabic
Intermediate
B1
Kannada
Proficient
C2
Hindi
Proficient
C2
Malayalam
Upper intermediate
B2
Tamil
Upper intermediate
B2
Timeline
Senior Digital Marketing Manager
Luxury Goods Trading Company (E-commerce & Retail)
12.2023 - Current
Digital Marketing Manager
Accor Hotels
01.2018 - 01.2021
Marketing Campaign Specialist
Element14 Pvt Ltd, Farnell Group
03.2016 - 09.2017
Marketing Manager
Exelixi Management Company/Simba Toys
12.2013 - 12.2015
Asst.Manager -Affiliation,Branding,Communications
Zing TLC Pvt Ltd
01.2013 - 10.2013
Marketing Executive -Events & Promotions
Cormorant Engineering Pvt Ltd / Cormclub
12.2011 - 12.2012
Digital Project Manager
Abdul Latif Jameel
6 2021 - 11.2023
Master's in digital marketing -
Institute of Digital Marketing
Bachelor Of Engineering in Computer Science - undefined
SBM Jain College, Jain University
Schooling - undefined
Lourdes Hill Residential School